Rascasse Audience Intelligence

Crocs Target Market in United States

A data profile of the people who buy, follow and care about Crocs in United States — modelled from more than twelve digital signal sources. Crocs has an estimated audience of 8,178 people in United States.

#64among Footwear in United States#14497among Brand in United States#3387in Fashion & Accessoires

The average Crocs fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clog, Foam, Nordstrom rack, with strongest over-indexing on Clog (23.95× the country average).

Demographically, the Crocs audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crocs fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Clog.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crocs profile in United States.

Audience size
8K
in United States
Gender
72.7%♀
27.3% male
Age
38.1
average years
Country rank
#147353
Brand in United States
Fig. 01

Search interest · 12-month trend

+158%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crocs

72.7% are female, 27.3% are male, average age 38.1.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Crocs audience in United States
MetricValue
Female72.7%
Male27.3%
Average age38.1
Estimated audience size8,178
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Crocs audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Crocs audience comes from United States.

Worldwide audience distribution share by country for Crocs
CountryShare
India16.4%
Mexico7.4%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crocs audience in United States is strongest.

Fig. 05

Top regions by affinity

Crocs customers by region in United States
#RegionReachAffinity×
01Maryland~300K1.38×
02Texas~1.5M1.29×
03Mississippi~100K1.28×
04California~2M1.24×
05New York~1M1.23×
06Georgia~500K1.22×
07New Jersey~400K1.21×
08Hawaii~70K1.21×
09Delaware~50K1.21×
10Florida~1M1.20×
11South Carolina~200K1.17×
12Nevada~200K1.17×
13Pennsylvania~600K1.16×
14Connecticut~200K1.16×
15Virginia~400K1.15×
16Arizona~300K1.14×
17North Carolina~500K1.13×
18West Virginia~70K1.13×
19Illinois~500K1.11×
20Alabama~200K1.11×
21Ohio~500K1.08×
22Louisiana~200K1.07×
23Kentucky~200K1.04×
24Tennessee~300K1.03×
25Massachusetts~300K1.03×
26New Mexico~70K1.03×
27Michigan~400K1.02×
28Indiana~300K1.01×
29Arkansas~100K1.00×
30Maine~50K0.98×
31Rhode Island~40K0.97×
32Wisconsin~200K0.94×
33New Hampshire~50K0.91×
34Washington~300K0.89×
35Missouri~200K0.88×
36Oklahoma~100K0.88×
37Colorado~200K0.87×
38Minnesota~200K0.85×
39Oregon~100K0.84×
40Alaska~30K0.84×
41Vermont~20K0.83×
42Washington, District of Columbia~30K0.82×
43Iowa~90K0.79×
44Nebraska~60K0.79×
45Kansas~90K0.78×
46Utah~100K0.77×
47North Dakota~20K0.70×
48Idaho~50K0.68×
49South Dakota~20K0.64×
50Montana~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Crocs, United States
0.63×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crocs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crocs audience
#·InterestCategoryAffinity×
01ClogFashion & Accessoires23.95×
02FoamBeauty & Wellness12.66×
03J.Crew FactoryShopping6.69×
04African-American literatureLiterature6.38×
05BirkenstockFashion & Accessoires6.23×
06Nordstrom rackFashion & Accessoires3.86×
07SandalFashion & Accessoires3.59×
08BurlingtonFashion & Accessoires2.74×
09Staples (Canada)Business & Career2.62×
10T.J.MaxxShopping2.58×
11Kohl'sShopping2.55×
12Hobby LobbyHome & Garden2.37×
13Concurrent Versions SystemTechnology & Electronics2.28×
14Sam's ClubShopping1.95×
15ChildKids & Family1.89×
16FoodFood & Beverages1.60×
17ShoesFashion & Accessoires1.58×
18BeveragesFood & Beverages1.57×
19Food and drinkFood & Beverages1.55×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crocs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crocs audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.59×
Community OrientationOPEN1.51×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crocs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.90×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crocs's target market in United States?

Crocs's target market in United States covers an estimated 8,178 people, concentrated in California and Texas.

02

What is the gender split and age of Crocs customers?

72.7% of the Crocs audience are female, 27.3% are male, with an average age of 38.1 years.

03

Which brands do Crocs fans like most?

Crocs fans show strongest brand affinity for Clog (23.95×), Foam (12.66×), and Nordstrom rack (3.86×) over the country average.

04

Where do Crocs fans live in United States?

Crocs fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crocs fans also like?

Beyond Crocs itself, the audience over-indexes on Foam (12.66×), Nordstrom rack (3.86×), Birkenstock (6.23×), and Kohl's (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Crocs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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