Crocs Audience in United States

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Crocs has an estimated audience of 14,110,994 people in United States. 72.7% are female, 27.3% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Clog, Foam, Nordstrom rack, Birkenstock, Kohl's.

The average Crocs fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clog, Foam, Nordstrom rack, with strongest over-indexing on Clog (23.95× the country average). Demographically, the Crocs audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Crocs fans

Demographic split for Crocs audience in United States
MetricValue
Female72.7%
Male27.3%
Average age38.1
Estimated audience size14,110,994

Audience persona

The typical Crocs fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Clog.

Top regions in United States

Top regions ranked by reach for Crocs in United States
RegionReachAffinity
California2,023,4921.3×
Texas1,658,0701.37×
Florida1,173,8011.23×
New York1,021,3391.3×
Pennsylvania564,2571.19×
Georgia546,8741.26×
Illinois544,7971.16×
North Carolina499,4871.18×
Ohio480,5531.11×
New Jersey448,7511.25×
Virginia408,5851.19×
Michigan384,5611.04×
Maryland334,7921.38×
Arizona331,2741.15×
Tennessee295,0881.04×
Massachusetts291,6351.05×
Indiana267,9761.04×
Washington257,4950.91×
South Carolina252,1401.19×
Alabama216,8951.1×
Missouri203,2560.89×
Wisconsin200,9500.95×
Colorado198,2550.89×
Louisiana193,4191.06×
Kentucky185,6921.05×
Minnesota173,4490.86×
Connecticut164,0821.16×
Nevada160,4461.18×
Mississippi143,3281.23×
Oklahoma139,2520.89×
Oregon136,4340.84×
Arkansas114,4680.98×
Utah97,3760.77×
Iowa89,7990.77×
Kansas86,7680.78×
Hawaii72,0591.19×
New Mexico70,8661×
West Virginia69,7931.06×
Nebraska54,1800.77×
New Hampshire48,7970.88×
Maine47,9980.95×
Idaho46,5910.66×
Delaware45,5351.17×
Rhode Island41,8620.93×
Washington, District of Columbia33,6810.79×
Alaska23,3160.77×
Montana23,0420.59×
South Dakota18,9270.58×
Vermont18,7070.76×
North Dakota18,4290.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crocs audience
BrandAffinityCategory
Clog23.95×Fashion & Accessoires
Foam12.66×Beauty & Wellness
Nordstrom rack3.86×Fashion & Accessoires
Birkenstock6.23×Fashion & Accessoires
Kohl's2.55×Shopping
Food and drink1.55×Food & Beverages
Food1.6×Food & Beverages
Child1.89×Kids & Family
Hobby Lobby2.37×Home & Garden
J.Crew Factory6.69×Shopping
Beverages1.57×Food & Beverages
Restaurants1.55×Food & Beverages
African-American literature6.38×Literature
Concurrent Versions System2.28×Technology & Electronics
Shoes1.58×Fashion & Accessoires
Sandal3.59×Fashion & Accessoires
T.J.Maxx2.58×Shopping
Burlington2.74×Fashion & Accessoires
Target Corporation1.77×Shopping
Staples (Canada)2.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crocs audience
TraitClusterScore
ExtroversionTHRILL1.47
Price SensitivityPREMIUM1.44
SustainabilityBALANCE1.28
CreativityOPEN1.27
Family OrientationCONSERVATISM1.22
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Crocs
CountryShare
United States23.0%
Brazil11.3%
India7.4%

See Crocs audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Crocs have in United States?

Crocs has an estimated audience of 14,110,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Crocs fans?

72.7% of Crocs fans are female, 27.3% are male, with an average age of 38.1 years.

Which brands do Crocs fans like most?

Crocs fans show strongest brand affinity for Clog (23.95×), Foam (12.66×), and Nordstrom rack (3.86×) over the country average.

Where do Crocs fans live in United States?

Crocs fans in United States are most concentrated in California (reach 2,023,492), Texas (reach 1,658,070), and Florida (reach 1,173,801). These three regions account for the largest share of the active audience.

What other brands do Crocs fans also like?

Beyond Crocs itself, the audience over-indexes on Foam (12.66×), Nordstrom rack (3.86×), Birkenstock (6.23×), and Kohl's (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.