A data profile of the people who buy, follow and care about Birkenstock in France — modelled from more than twelve digital signal sources. Birkenstock has an estimated audience of 2,835,136 people in France.
The average Birkenstock fan in France is 38.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include COS, Sandal, Ugg boots, with strongest over-indexing on COS (9.58× the country average).
Demographically, the Birkenstock audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Birkenstock fan in France is more female, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for COS.
The key figures that characterise the Birkenstock profile in France.
64.0% are female, 36.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.6 |
| Estimated audience size | 2,835,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Birkenstock audience comes from France.
| Country | Share |
|---|---|
| United States | 25.5% |
| Germany | 8.2% |
| United Kingdom | 7.8% |
Where the Birkenstock audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~400K | 1.41× | |
| 02 | Île-de-France | ~700K | 1.26× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.26× | |
| 04 | Corsica | ~20K | 1.21× | |
| 05 | Occitanie | ~300K | 1.19× | |
| 06 | Auvergne-Rhône-Alpes | ~400K | 1.04× | |
| 07 | Brittany | ~100K | 0.97× | |
| 08 | Grand Est | ~200K | 0.81× | |
| 09 | Pays de la Loire | ~100K | 0.81× | |
| 10 | Normandy | ~100K | 0.81× | |
| 11 | Hauts-de-France | ~200K | 0.78× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.77× | |
| 13 | Centre-Val de Loire | ~80K | 0.71× |
The strongest cross-interests of the Birkenstock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Repetto | Fashion & Accessoires | 11.15× | ||
| 02 | FAGUO | Fashion & Accessoires | 10.59× | ||
| 03 | clarks | Fashion & Accessoires | 9.94× | ||
| 04 | COS | Shopping | 9.58× | ||
| 05 | Sandal | Fashion & Accessoires | 9.11× | ||
| 06 | Ugg boots | Fashion & Accessoires | 7.91× | ||
| 07 | IKKS | Fashion & Accessoires | 7.69× | ||
| 08 | Spartoo | Shopping | 7.46× | ||
| 09 | Geox | Fashion & Accessoires | 7.33× | ||
| 10 | Princesse tam.tam | Fashion & Accessoires | 6.50× | ||
| 11 | American Vintage | Fashion & Accessoires | 6.18× | ||
| 12 | Sarenza | Fashion & Accessoires | 3.45× | ||
| 13 | Linens | Home & Garden | 2.55× | ||
| 14 | Gift | Shopping | 2.26× | ||
| 15 | France | Travel & Leisure | 2.19× | ||
| 16 | City of London | Travel & Leisure | 2.11× | ||
| 17 | Online shopping | Shopping | 1.80× | ||
| 18 | IKEA | Home & Garden | 1.65× | ||
| 19 | Clothing | Fashion & Accessoires | 1.58× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Design Affinity | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.57× | |
| Social Media Usage | JOY | 0.63× | |
| Extroversion | THRILL | 0.67× |
Birkenstock's target market in France covers an estimated 2,835,136 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
64.0% of the Birkenstock audience are female, 36.0% are male, with an average age of 38.6 years.
Birkenstock fans show strongest brand affinity for COS (9.58×), Sandal (9.11×), and Ugg boots (7.91×) over the country average.
Birkenstock fans in France are most concentrated in Île-de-France (reach ~700K), Nouvelle-Aquitaine (reach ~400K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Birkenstock itself, the audience over-indexes on Sandal (9.11×), Ugg boots (7.91×), France (2.19×), and Spartoo (7.46×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Birkenstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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