Rascasse Audience Intelligence

Transit bus Audience in United States

A data profile of the people who buy, follow and care about Transit bus in United States — modelled from more than twelve digital signal sources. Transit bus has an estimated audience of 660,370 people in United States.

#10270among Topic in United States#906in Cars & Mobility

The average Transit bus fan in United States is 40.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Public transport bus service, Cannes, Peugeot, with strongest over-indexing on Public transport bus service (275.9× the country average).

Demographically, the Transit bus audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transit bus fan in United States is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Public transport bus service.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transit bus profile in United States.

Audience size
660K
in United States
Gender
48.2%♀
51.8% male
Age
40.4
average years
Country rank
#30965
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transit bus fans

48.2% are female, 51.8% are male, average age 40.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Transit bus audience in United States
MetricValue
Female48.2%
Male51.8%
Average age40.4
Estimated audience size660,370
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Transit bus audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3915%
40-4919%
50+28%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Transit bus audience comes from United States.

Worldwide audience distribution share by country for Transit bus
CountryShare
United States30.4%
Brazil11.1%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transit bus audience in United States is strongest.

Fig. 05

Top regions by affinity

Transit bus fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K7.12×
02Maryland~40K3.28×
03Washington, District of Columbia~6K3.17×
04Washington~20K1.86×
05California~100K1.67×
06Minnesota~10K1.55×
07Massachusetts~20K1.50×
08Virginia~20K1.14×
09West Virginia~3K1.10×
10Alaska~2K1.08×
11Florida~50K1.03×
12South Dakota~2K1.03×
13New Jersey~20K0.99×
14North Dakota~1K0.99×
15Michigan~20K0.97×
16Rhode Island~2K0.95×
17Vermont~1K0.94×
18Mississippi~5K0.93×
19Oregon~7K0.92×
20Connecticut~6K0.92×
21Arkansas~5K0.92×
22Montana~2K0.92×
23New Mexico~3K0.91×
24Maine~2K0.89×
25Alabama~8K0.88×
26Delaware~2K0.88×
27Iowa~5K0.86×
28Hawaii~2K0.86×
29New Hampshire~2K0.86×
30Louisiana~7K0.85×
31Nebraska~3K0.85×
32Nevada~5K0.84×
33Idaho~3K0.84×
34Missouri~9K0.83×
35Kentucky~7K0.81×
36Kansas~4K0.81×
37Oklahoma~6K0.80×
38Georgia~20K0.79×
39Pennsylvania~20K0.78×
40South Carolina~8K0.77×
41Utah~4K0.76×
42North Carolina~10K0.75×
43Ohio~20K0.74×
44Colorado~8K0.73×
45Wisconsin~7K0.73×
46Arizona~10K0.72×
47Tennessee~9K0.71×
48Indiana~8K0.67×
49Illinois~10K0.60×
50Texas~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Transit bus, United States
0.55×1.00×7.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transit bus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transit bus audience
#·InterestCategoryAffinity×
01Public transport bus serviceCars & Mobility275.90×
02CannesTravel & Leisure84.77×
03IvecoCars & Mobility31.13×
04PeugeotCars & Mobility20.00×
05Crest (toothpaste)Beauty & Wellness16.69×
06Škoda AutoCars & Mobility12.52×
07Renewable energyBusiness & Career5.68×
08Sustainable energyHome & Garden5.47×
09FedExBusiness & Career5.40×
10Public transportCars & Mobility5.25×
11Weather forecastingHome & Garden5.02×
12First class travelTravel & Leisure4.04×
13Solar energyHome & Garden3.90×
14Mortgage loansBusiness & Career3.44×
15Vehicle insuranceCars & Mobility3.38×
16Discount storesShopping3.15×
17Planet FitnessSports2.77×
18SubwayFood & Beverages2.52×
19McDonald'sFood & Beverages2.31×
20PinterestInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transit bus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transit bus audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
Convenience OrientationPREMIUM2.17×
Quality AwarenessPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transit bus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transit bus have in United States?

Transit bus has an estimated audience of 660,370 people in United States, concentrated in New York and California.

02

What is the gender split and age of Transit bus fans?

48.2% of Transit bus fans are female, 51.8% are male, with an average age of 40.4 years.

03

Which brands do Transit bus fans like most?

Transit bus fans show strongest brand affinity for Public transport bus service (275.9×), Cannes (84.77×), and Peugeot (20×) over the country average.

04

Where do Transit bus fans live in United States?

Transit bus fans in United States are most concentrated in New York (reach ~300K), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Transit bus fans also like?

Beyond Transit bus itself, the audience over-indexes on Cannes (84.77×), Peugeot (20×), FedEx (5.4×), and Renewable energy (5.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Transit bus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Transit bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →