Rascasse Audience Intelligence

Ringana Target Market in Germany

A data profile of the people who buy, follow and care about Ringana in Germany — modelled from more than twelve digital signal sources. Ringana has an estimated audience of 1,164,865 people in Germany.

#737among Brand in Germany#114in Beauty & Wellness

The average Ringana fan in Germany is 38.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Nature, Sustainable energy, with strongest over-indexing on Tagesschau (1.85× the country average).

Demographically, the Ringana audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ringana fan in Germany is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ringana profile in Germany.

Audience size
1.2M
in Germany
Gender
74.3%♀
25.7% male
Age
38.3
average years
Country rank
#5696
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ringana

74.3% are female, 25.7% are male, average age 38.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Ringana audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age38.3
Estimated audience size1,164,865
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Ringana audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Ringana audience comes from Germany.

Worldwide audience distribution share by country for Ringana
CountryShare
Germany45.5%
Spain24.2%
Austria16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ringana audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ringana customers by region in Germany
#RegionReachAffinity×
01Thüringen~50K1.59×
02Bayern~300K1.44×
03Mecklenburg-Vorpommern~30K1.31×
04Baden-Württemberg~200K1.29×
05Brandenburg~40K1.14×
06Sachsen~60K1.09×
07Niedersachsen~100K1.04×
08Sachsen-Anhalt~30K0.97×
09Rheinland-Pfalz~50K0.92×
10Schleswig-Holstein~40K0.88×
11Hamburg~20K0.88×
12Hessen~70K0.79×
13Nordrhein-Westfalen~200K0.77×
14Bremen~7K0.72×
15Berlin~30K0.62×
16Saarland~9K0.61×
Fig. 06

Affinity by region

Affinity by region — Ringana, Germany
0.61×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ringana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ringana audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness8.24×
02Natural skin careBeauty & Wellness3.13×
03Sustainable energyHome & Garden2.90×
04Renewable energyBusiness & Career2.61×
05Skin careBeauty & Wellness2.05×
06VacationsTravel & Leisure2.04×
07NatureHome & Garden2.03×
08KitchenHome & Garden2.01×
09Organic farmingFood & Beverages1.94×
10TagesschauMovies & TV1.85×
11FamilyKids & Family1.81×
12SustainabilityPolitics & Society1.80×
13RossmannShopping1.79×
14PrimarkShopping1.75×
15Netto Marken-DiscountShopping1.66×
16AirbnbTravel & Leisure1.63×
17Luxury goodsFashion & Accessoires1.58×
18Do it yourself (DIY)Home & Garden1.54×
19IKEAHome & Garden1.52×
20DeichmannShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ringana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ringana audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.09×
MindfulnessBALANCE1.56×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ringana audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.96×
Career OrientationPOWER1.00×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ringana's target market in Germany?

Ringana's target market in Germany covers an estimated 1,164,865 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Ringana customers?

74.3% of the Ringana audience are female, 25.7% are male, with an average age of 38.3 years.

03

Which brands do Ringana fans like most?

Ringana fans show strongest brand affinity for Tagesschau (1.85×), Nature (2.03×), and Sustainable energy (2.9×) over the country average.

04

Where do Ringana fans live in Germany?

Ringana fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ringana fans also like?

Beyond Ringana itself, the audience over-indexes on Nature (2.03×), Sustainable energy (2.9×), Family (1.81×), and Renewable energy (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Ringana audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ringana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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