Ringana Audience in Germany
Ringana has an estimated audience of 789,967 people in Germany. 68.3% are female, 31.7% are male, average age 38.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Škoda Kodiaq, Mothercare, Home Delivery, Cachorro.
The average Ringana fan in Germany is 38.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Škoda Kodiaq, Mothercare, with strongest over-indexing on Stradivarius (1.77× the country average). Demographically, the Ringana audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand
Demographics of Ringana fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 38.4 |
| Estimated audience size | 789,967 |
Audience persona
The typical Ringana fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 267,453 | 1.46× |
| Baden-Württemberg | 204,855 | 1.32× |
| Nordrhein-Westfalen | 200,103 | 0.8× |
| Niedersachsen | 113,135 | 1.02× |
| Hessen | 70,973 | 0.82× |
| Sachsen | 57,792 | 1.03× |
| Rheinland-Pfalz | 55,096 | 0.96× |
| Thüringen | 45,540 | 1.57× |
| Brandenburg | 41,033 | 1.16× |
| Schleswig-Holstein | 36,742 | 0.9× |
| Berlin | 34,340 | 0.67× |
| Mecklenburg-Vorpommern | 26,611 | 1.22× |
| Sachsen-Anhalt | 26,546 | 0.9× |
| Hamburg | 22,883 | 0.89× |
| Saarland | 7,513 | 0.54× |
| Bremen | 7,402 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.77× | Shopping |
| Škoda Kodiaq | 1.96× | Cars & Mobility |
| Mothercare | 1.56× | Kids & Family |
| Home Delivery | 1.86× | Food & Beverages |
| Cachorro | 2.04× | Pets & Animals |
| Bank account | 1.69× | Business & Career |
| Headhunters (film) | 2.64× | Movies & TV |
| Figure painting (hobby) | 2.2× | Arts & Culture |
| The Points Guy | 7.42× | Travel & Leisure |
| Volvo V60 | 2.39× | Cars & Mobility |
| Jersey (fabric) | 2.49× | Fashion & Accessoires |
| HomeExchange.com | 3.22× | Travel & Leisure |
| Roaming | 1.82× | Technology & Electronics |
| Opposition (politics) | 2.72× | Politics & Society |
| Kieser Training | 1.67× | Sports |
| Bugatti Chiron | 2.29× | Cars & Mobility |
| Microsoft Exchange Server | 5.22× | Technology & Electronics |
| Roger Federer | 1.55× | Sports |
| Durban University of Technology | 1.95× | Business & Career |
| Keeper (password manager) | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Design Affinity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Indulgence | JOY | 1.27 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.0% |
| Spain | 23.0% |
| Austria | 16.6% |
See Ringana audiences in other countries
More Beauty & Wellness audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ringana have in Germany?
Ringana has an estimated audience of 789,967 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ringana fans?
68.3% of Ringana fans are female, 31.7% are male, with an average age of 38.4 years.
Which brands do Ringana fans like most?
Ringana fans show strongest brand affinity for Stradivarius (1.77×), Škoda Kodiaq (1.96×), and Mothercare (1.56×) over the country average.
Where do Ringana fans live in Germany?
Ringana fans in Germany are most concentrated in Bayern (reach 267,453), Baden-Württemberg (reach 204,855), and Nordrhein-Westfalen (reach 200,103). These three regions account for the largest share of the active audience.
What other brands do Ringana fans also like?
Beyond Ringana itself, the audience over-indexes on Škoda Kodiaq (1.96×), Mothercare (1.56×), Home Delivery (1.86×), and Cachorro (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ringana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.