Ringana Audience in Germany
Ringana has an estimated audience of 789,967 people in Germany. 68.3% are female, 31.7% are male, average age 38.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Western Union, Tagesschau, Ariana Grande, Sustainable energy, Spiegel Online.
The average Ringana fan in Germany is 38.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Western Union, Tagesschau, Ariana Grande, with strongest over-indexing on Western Union (5.04× the country average). Demographically, the Ringana audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand
Demographics of Ringana fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 38.4 |
| Estimated audience size | 789,967 |
Audience persona
The typical Ringana fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 267,453 | 1.46× |
| Baden-Württemberg | 204,855 | 1.32× |
| Nordrhein-Westfalen | 200,103 | 0.8× |
| Niedersachsen | 113,135 | 1.02× |
| Hessen | 70,973 | 0.82× |
| Sachsen | 57,792 | 1.03× |
| Rheinland-Pfalz | 55,096 | 0.96× |
| Thüringen | 45,540 | 1.57× |
| Brandenburg | 41,033 | 1.16× |
| Schleswig-Holstein | 36,742 | 0.9× |
| Berlin | 34,340 | 0.67× |
| Mecklenburg-Vorpommern | 26,611 | 1.22× |
| Sachsen-Anhalt | 26,546 | 0.9× |
| Hamburg | 22,883 | 0.89× |
| Saarland | 7,513 | 0.54× |
| Bremen | 7,402 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.04× | Business & Career |
| Tagesschau | 2.04× | Movies & TV |
| Ariana Grande | 5.22× | Music & Radio |
| Sustainable energy | 2.81× | Home & Garden |
| Spiegel Online | 1.77× | News |
| Real property | 3.54× | Home & Garden |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Family | 1.51× | Kids & Family |
| Rossmann | 1.86× | Shopping |
| Self care | 2.55× | Health |
| Natural skin care | 3.32× | Beauty & Wellness |
| Renewable energy | 2.13× | Business & Career |
| Weleda | 7.16× | Beauty & Wellness |
| Vacations | 1.95× | Travel & Leisure |
| Netto Marken-Discount | 1.54× | Shopping |
| Airbnb | 1.64× | Travel & Leisure |
| H&M | 1.51× | Shopping |
| Hygiene | 2.14× | Beauty & Wellness |
| RTL Television | 2.13× | Movies & TV |
| Skin care | 2.11× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Design Affinity | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Indulgence | JOY | 1.27 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.0% |
| Spain | 23.0% |
| Austria | 16.6% |
See Ringana audiences in other countries
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Frequently asked questions
How many fans does Ringana have in Germany?
Ringana has an estimated audience of 789,967 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ringana fans?
68.3% of Ringana fans are female, 31.7% are male, with an average age of 38.4 years.
Which brands do Ringana fans like most?
Ringana fans show strongest brand affinity for Western Union (5.04×), Tagesschau (2.04×), and Ariana Grande (5.22×) over the country average.
Where do Ringana fans live in Germany?
Ringana fans in Germany are most concentrated in Bayern (reach 267,453), Baden-Württemberg (reach 204,855), and Nordrhein-Westfalen (reach 200,103). These three regions account for the largest share of the active audience.
What other brands do Ringana fans also like?
Beyond Ringana itself, the audience over-indexes on Tagesschau (2.04×), Ariana Grande (5.22×), Sustainable energy (2.81×), and Spiegel Online (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ringana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.