Rascasse Audience Intelligence

Garden design Audience in Germany

A data profile of the people who buy, follow and care about Garden design in Germany — modelled from more than twelve digital signal sources. Garden design has an estimated audience of 3,125,981 people in Germany.

#1236among Topic in Germany#163in Home & Garden

The average Garden design fan in Germany is 40.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Garden, Obi (store), Plant, with strongest over-indexing on Garden (2× the country average).

Demographically, the Garden design audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Garden design fan in Germany is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Garden.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden design profile in Germany.

Audience size
3.1M
in Germany
Gender
59.1%♀
40.9% male
Age
40.4
average years
Country rank
#2009
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden design fans

59.1% are female, 40.9% are male, average age 40.4.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Garden design audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age40.4
Estimated audience size3,125,981
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Garden design audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Garden design audience comes from Germany.

Worldwide audience distribution share by country for Garden design
CountryShare
United States17.1%
United Kingdom6.7%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Garden design fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.37×
02Rheinland-Pfalz~200K1.31×
03Baden-Württemberg~500K1.22×
04Niedersachsen~400K1.20×
05Saarland~50K1.18×
06Brandenburg~100K1.14×
07Thüringen~90K1.08×
08Sachsen-Anhalt~80K1.01×
09Schleswig-Holstein~100K1.00×
10Hessen~200K0.96×
11Nordrhein-Westfalen~600K0.95×
12Sachsen~100K0.95×
13Mecklenburg-Vorpommern~50K0.89×
14Bremen~20K0.78×
15Hamburg~40K0.60×
16Berlin~70K0.52×
Fig. 06

Affinity by region

Affinity by region — Garden design, Germany
0.52×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden design audience
#·InterestCategoryAffinity×
01Plant nurseryHome & Garden3.02×
02HouseplantHome & Garden2.85×
03Ornamental plantHome & Garden2.82×
04LandscapingHome & Garden2.80×
05Landscape designBusiness & Career2.78×
06Garden centreHome & Garden2.56×
07PlantHome & Garden2.31×
08GardenHome & Garden2.00×
09TchiboShopping1.99×
10FlowerHome & Garden1.95×
11Obi (store)Shopping1.88×
12BauhausShopping1.85×
13HornbachShopping1.84×
14IKEAHome & Garden1.67×
15Home improvementHome & Garden1.58×
16CosmeticsBeauty & Wellness1.56×
17Do it yourself (DIY)Home & Garden1.56×
18Discount storesShopping1.54×
19VeganismFood & Beverages1.54×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Pet OwnershipJOY1.63×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
Early Adopter MentalityPOWER1.12×
SpiritualityBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden design have in Germany?

Garden design has an estimated audience of 3,125,981 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Garden design fans?

59.1% of Garden design fans are female, 40.9% are male, with an average age of 40.4 years.

03

Which brands do Garden design fans like most?

Garden design fans show strongest brand affinity for Garden (2×), Obi (store) (1.88×), and Plant (2.31×) over the country average.

04

Where do Garden design fans live in Germany?

Garden design fans in Germany are most concentrated in Bayern (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Garden design fans also like?

Beyond Garden design itself, the audience over-indexes on Obi (store) (1.88×), Plant (2.31×), Bauhaus (1.85×), and Discount stores (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Garden design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Garden design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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