Garden design Audience in Germany
Garden design has an estimated audience of 3,125,981 people in Germany. 59.1% are female, 40.9% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Garden, Obi (store), Plant, Bauhaus, Discount stores.
The average Garden design fan in Germany is 40.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Garden, Obi (store), Plant, with strongest over-indexing on Garden (2× the country average). Demographically, the Garden design audience skews more female with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden design fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.4 |
| Estimated audience size | 3,125,981 |
Audience persona
The typical Garden design fan in Germany is more female, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 716,710 | 1.43× |
| Nordrhein-Westfalen | 642,519 | 0.94× |
| Baden-Württemberg | 528,017 | 1.24× |
| Niedersachsen | 372,309 | 1.23× |
| Hessen | 232,844 | 0.98× |
| Rheinland-Pfalz | 209,734 | 1.34× |
| Sachsen | 144,951 | 0.95× |
| Schleswig-Holstein | 110,871 | 0.99× |
| Brandenburg | 110,023 | 1.13× |
| Thüringen | 85,466 | 1.07× |
| Sachsen-Anhalt | 80,199 | 0.99× |
| Berlin | 71,224 | 0.51× |
| Mecklenburg-Vorpommern | 51,535 | 0.86× |
| Saarland | 42,217 | 1.1× |
| Hamburg | 40,832 | 0.58× |
| Bremen | 17,951 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden | 2× | Home & Garden |
| Obi (store) | 1.88× | Shopping |
| Plant | 2.31× | Home & Garden |
| Bauhaus | 1.85× | Shopping |
| Discount stores | 1.54× | Shopping |
| IKEA | 1.67× | Home & Garden |
| Ornamental plant | 2.82× | Home & Garden |
| Cooking | 1.51× | Food & Beverages |
| Cosmetics | 1.56× | Beauty & Wellness |
| Hornbach | 1.84× | Shopping |
| Flower | 1.95× | Home & Garden |
| Houseplant | 2.85× | Home & Garden |
| Landscape design | 2.78× | Business & Career |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Globus Baumarkt | 1.71× | Shopping |
| Wetter.com | 1.7× | Home & Garden |
| Plant nursery | 3.02× | Home & Garden |
| Home improvement | 1.58× | Home & Garden |
| Veganism | 1.54× | Food & Beverages |
| Garden centre | 2.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.13 |
| Design Affinity | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.5 |
| Creativity | OPEN | 1.36 |
| Sports Activity | POWER | 1.36 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
See Garden design audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Garden design have in Germany?
Garden design has an estimated audience of 3,125,981 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Garden design fans?
59.1% of Garden design fans are female, 40.9% are male, with an average age of 40.4 years.
Which brands do Garden design fans like most?
Garden design fans show strongest brand affinity for Garden (2×), Obi (store) (1.88×), and Plant (2.31×) over the country average.
Where do Garden design fans live in Germany?
Garden design fans in Germany are most concentrated in Bayern (reach 716,710), Nordrhein-Westfalen (reach 642,519), and Baden-Württemberg (reach 528,017). These three regions account for the largest share of the active audience.
What other brands do Garden design fans also like?
Beyond Garden design itself, the audience over-indexes on Obi (store) (1.88×), Plant (2.31×), Bauhaus (1.85×), and Discount stores (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garden design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.