A data profile of the people who buy, follow and care about Garden design in United Kingdom — modelled from more than twelve digital signal sources. Garden design has an estimated audience of 3,539,206 people in United Kingdom.
The average Garden design fan in United Kingdom is 46.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Plant, American Student Dental Association, Vegetable Gardening, with strongest over-indexing on Plant (1.8× the country average).
Demographically, the Garden design audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Garden design fan in United Kingdom is more female, around 46.3 years old, with strong Pet Ownership tendencies and a notable affinity for Plant.
The key figures that characterise the Garden design profile in United Kingdom.
59.8% are female, 40.2% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 46.3 |
| Estimated audience size | 3,539,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Garden design audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.1% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
Where the Garden design audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.38× | |
| 02 | England | ~2.5M | 1.34× | |
| 03 | Yorkshire and the Humber | ~300K | 1.20× | |
| 04 | South East | ~500K | 1.13× | |
| 05 | Wales | ~200K | 1.06× | |
| 06 | South West | ~300K | 0.99× | |
| 07 | East Midlands | ~200K | 0.95× | |
| 08 | North East | ~100K | 0.92× | |
| 09 | East of England | ~300K | 0.90× | |
| 10 | Scotland | ~300K | 0.89× | |
| 11 | Northern Ireland | ~90K | 0.80× | |
| 12 | North West | ~200K | 0.61× |
The strongest cross-interests of the Garden design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetable Gardening | Food & Beverages | 4.18× | ||
| 02 | Bonsai | Home & Garden | 2.81× | ||
| 03 | Succulent plant | Home & Garden | 2.50× | ||
| 04 | Ornamental plant | Home & Garden | 2.34× | ||
| 05 | Architecture & Interior Design | Home & Garden | 2.31× | ||
| 06 | Landscape architecture | Business & Career | 2.24× | ||
| 07 | Landscape design | Business & Career | 2.17× | ||
| 08 | Houseplant | Home & Garden | 2.16× | ||
| 09 | Flower garden | Home & Garden | 2.10× | ||
| 10 | Flowering plant | Home & Garden | 2.01× | ||
| 11 | Home Interiors | Home & Garden | 1.99× | ||
| 12 | Plant nursery | Home & Garden | 1.95× | ||
| 13 | Backyard | Home & Garden | 1.95× | ||
| 14 | Landscaping | Home & Garden | 1.82× | ||
| 15 | Plant | Home & Garden | 1.80× | ||
| 16 | Lawn | Home & Garden | 1.75× | ||
| 17 | Euro Car Parts | Cars & Mobility | 1.75× | ||
| 18 | American Student Dental Association | Business & Career | 1.63× | ||
| 19 | Costco | Shopping | 1.62× | ||
| 20 | H.O.M.E. | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.20× | |
| Mindfulness | BALANCE | 1.19× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.73× | |
| Convenience Orientation | PREMIUM | 0.78× | |
| Patriotism | CONSERVATISM | 0.79× |
Garden design has an estimated audience of 3,539,206 people in United Kingdom, concentrated in England and South East.
59.8% of Garden design fans are female, 40.2% are male, with an average age of 46.3 years.
Garden design fans show strongest brand affinity for Plant (1.8×), American Student Dental Association (1.63×), and Vegetable Gardening (4.18×) over the country average.
Garden design fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Garden design itself, the audience over-indexes on American Student Dental Association (1.63×), Vegetable Gardening (4.18×), Landscape design (2.17×), and Ornamental plant (2.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Garden design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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