VINCE. Audience in United States

VINCE. logo

VINCE. has an estimated audience of 988,860 people in United States. 82.7% are female, 17.3% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Product design, Lulu 黃路梓茵, Mothercare, Home equity, UK garage.

The average VINCE. fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Product design (8.29× the country average). Demographically, the VINCE. audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of VINCE. fans

Demographic split for VINCE. audience in United States
MetricValue
Female82.7%
Male17.3%
Average age38.6
Estimated audience size988,860

Audience persona

The typical VINCE. fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for VINCE. in United States
RegionReachAffinity
California277,1452.55×
New York240,7334.36×
Texas77,9300.92×
Pennsylvania65,4361.97×
Florida63,9260.95×
Illinois51,9131.58×
New Jersey47,0361.87×
Massachusetts44,5092.28×
Washington34,1201.72×
Maryland28,3941.67×
Michigan27,8741.08×
Virginia27,6211.15×
Georgia23,1670.76×
North Carolina20,3290.68×
Connecticut19,8742×
Ohio18,7820.62×
Arizona15,4180.76×
Colorado14,9810.96×
Wisconsin14,5590.98×
Tennessee11,2680.57×
Washington, District of Columbia10,6203.57×
Oregon9,9680.88×
Indiana9,3650.52×
Minnesota8,2060.58×
South Carolina8,1960.55×
Missouri8,0340.5×
Louisiana7,9350.62×
Nevada7,3580.77×
Alabama6,0910.44×
Hawaii5,6851.34×
Utah5,0330.57×
Kentucky4,8500.39×
Delaware4,7951.76×
Oklahoma4,3090.39×
Kansas3,2860.42×
Iowa3,2670.4×
Arkansas3,2510.4×
Rhode Island3,2311.03×
Mississippi3,0490.37×
New Hampshire3,0280.78×
Idaho2,5570.52×
West Virginia2,3330.51×
New Mexico2,1820.44×
Maine2,1350.6×
Nebraska2,0040.4×
Vermont1,4450.83×
Montana1,4020.51×
Alaska1,0550.5×
South Dakota6920.3×
Wyoming6520.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VINCE. audience
BrandAffinityCategory
Product design8.29×Business & Career
Lulu 黃路梓茵10.31×Movies & TV
Mothercare8.52×Kids & Family
Home equity4.35×Home & Garden
UK garage9×Music & Radio
Stamp collecting7.26×Home & Garden
Isometric exercise13.01×Sports
Janitor9.17×Home & Garden
New York Harbor17.79×Travel & Leisure
Google Photos3.01×Technology & Electronics
Natural rubber2.16×Cars & Mobility
Jersey (fabric)21.35×Fashion & Accessoires
JDSU2.99×Business & Career
Bank account2.33×Business & Career
Joshua Jackson4.02×Movies & TV
Arco Iris16.3×Music & Radio
Gilt.com6.37×Shopping
Vocal harmony3.46×Music & Radio
Iowa River19.54×Travel & Leisure
Sub Zero (Official)7.34×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VINCE. audience
TraitClusterScore
Luxury OrientationPREMIUM3.16
SustainabilityBALANCE3.02
Design AffinityPREMIUM2.66
IndulgenceJOY2.35
Pet OwnershipJOY2.33
Quality AwarenessPREMIUM2.01

Worldwide distribution

Worldwide audience distribution share by country for VINCE.
CountryShare
United States65.4%
Japan4.9%
United Kingdom4.4%

See VINCE. audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does VINCE. have in United States?

VINCE. has an estimated audience of 988,860 people in United States, concentrated in California and New York.

What is the gender split and age of VINCE. fans?

82.7% of VINCE. fans are female, 17.3% are male, with an average age of 38.6 years.

Which brands do VINCE. fans like most?

VINCE. fans show strongest brand affinity for Product design (8.29×), Lulu 黃路梓茵 (10.31×), and Mothercare (8.52×) over the country average.

Where do VINCE. fans live in United States?

VINCE. fans in United States are most concentrated in California (reach 277,145), New York (reach 240,733), and Texas (reach 77,930). These three regions account for the largest share of the active audience.

What other brands do VINCE. fans also like?

Beyond VINCE. itself, the audience over-indexes on Lulu 黃路梓茵 (10.31×), Mothercare (8.52×), Home equity (4.35×), and UK garage (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VINCE.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.