Rascasse Audience Intelligence

VINCE. Target Market in United States

A data profile of the people who buy, follow and care about VINCE. in United States — modelled from more than twelve digital signal sources. VINCE. has an estimated audience of 1,010,746 people in United States.

#2394among Brand in United States#968in Fashion & Accessoires

The average VINCE. fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rosie O'Donnell, Max Mara, Alexander McQueen (brand), with strongest over-indexing on Rosie O'Donnell (19.13× the country average).

Demographically, the VINCE. audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VINCE. fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Rosie O'Donnell.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VINCE. profile in United States.

Audience size
1M
in United States
Gender
82.7%♀
17.3% male
Age
38.6
average years
Country rank
#23509
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VINCE.

82.7% are female, 17.3% are male, average age 38.6.

Fig. 02

Gender split

82.7%
Female
17.3%
Male
Demographic split for VINCE. audience in United States
MetricValue
Female82.7%
Male17.3%
Average age38.6
Estimated audience size1,010,746
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the VINCE. audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

64.6%

of the worldwide VINCE. audience comes from United States.

Worldwide audience distribution share by country for VINCE.
CountryShare
United States64.6%
Japan4.8%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VINCE. audience in United States is strongest.

Fig. 05

Top regions by affinity

VINCE. customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.56×
02New York~300K4.55×
03Hawaii~10K2.63×
04California~300K2.42×
05Massachusetts~50K2.41×
06Connecticut~20K1.96×
07Pennsylvania~60K1.85×
08New Jersey~40K1.72×
09Delaware~4K1.54×
10Maryland~30K1.53×
11Illinois~50K1.47×
12Washington~30K1.45×
13Florida~70K1.04×
14Virginia~30K1.04×
15Michigan~30K1.02×
16Colorado~20K1.00×
17Rhode Island~3K0.93×
18Texas~80K0.91×
19Wisconsin~10K0.89×
20Vermont~2K0.87×
21Arizona~20K0.81×
22Oregon~9K0.78×
23New Hampshire~3K0.74×
24Georgia~20K0.73×
25Nevada~7K0.72×
26Alaska~2K0.71×
27North Carolina~20K0.69×
28Tennessee~10K0.68×
29Maine~2K0.68×
30Louisiana~9K0.67×
31North Dakota~1K0.67×
32Montana~2K0.66×
33South Dakota~1K0.65×
34West Virginia~3K0.62×
35Idaho~3K0.61×
36Utah~5K0.59×
37Minnesota~8K0.56×
38Ohio~20K0.55×
39New Mexico~3K0.55×
40South Carolina~8K0.54×
41Nebraska~3K0.54×
42Mississippi~4K0.52×
43Kansas~4K0.52×
44Indiana~9K0.51×
45Arkansas~4K0.51×
46Missouri~8K0.50×
47Oklahoma~5K0.49×
48Iowa~4K0.49×
49Alabama~7K0.48×
50Kentucky~6K0.46×
Fig. 06

Affinity by region

Affinity by region — VINCE., United States
0.46×1.00×4.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VINCE. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VINCE. audience
#·InterestCategoryAffinity×
01Alexander McQueen (brand)Fashion & Accessoires20.00×
02Paper SourceShopping20.00×
03Zumba DanceSports20.00×
04Rosie O'DonnellMovies & TV19.13×
05Max MaraFashion & Accessoires18.33×
06ZimmermannHome & Garden16.63×
07Cath KidstonFashion & Accessoires13.32×
08Thandie NewtonMovies & TV13.21×
09LongchampFashion & Accessoires12.91×
10Stella McCartneyFashion & Accessoires12.82×
11TissotFashion & Accessoires12.54×
12Tom FordFashion & Accessoires8.93×
13BB creamBeauty & Wellness8.32×
14Polo Ralph LaurenFashion & Accessoires7.18×
15Tory BurchFashion & Accessoires6.59×
16PradaFashion & Accessoires5.71×
17Designer clothingFashion & Accessoires4.50×
18Discount storesShopping3.64×
19Nordstrom rackFashion & Accessoires3.58×
20Trader Joe'sShopping2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VINCE. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VINCE. audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.64×
Pet OwnershipJOY2.88×
Design AffinityPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VINCE. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.81×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VINCE.'s target market in United States?

VINCE.'s target market in United States covers an estimated 1,010,746 people, concentrated in California and New York.

02

What is the gender split and age of VINCE. customers?

82.7% of the VINCE. audience are female, 17.3% are male, with an average age of 38.6 years.

03

Which brands do VINCE. fans like most?

VINCE. fans show strongest brand affinity for Rosie O'Donnell (19.13×), Max Mara (18.33×), and Alexander McQueen (brand) (20×) over the country average.

04

Where do VINCE. fans live in United States?

VINCE. fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do VINCE. fans also like?

Beyond VINCE. itself, the audience over-indexes on Max Mara (18.33×), Alexander McQueen (brand) (20×), Tory Burch (6.59×), and Stella McCartney (12.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See VINCE. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VINCE.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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