Rascasse Audience Intelligence

Heel (shoe) Audience in United States

A data profile of the people who buy, follow and care about Heel (shoe) in United States — modelled from more than twelve digital signal sources. Heel (shoe) has an estimated audience of 1,069,638 people in United States.

#8446among Topic in United States#932in Fashion & Accessoires

The average Heel (shoe) fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cruises, Slip-on shoe, Paperless Post, with strongest over-indexing on Cruises (4.91× the country average).

Demographically, the Heel (shoe) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heel (shoe) fan in United States is more female, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Cruises.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heel (shoe) profile in United States.

Audience size
1.1M
in United States
Gender
79.3%♀
20.7% male
Age
34.2
average years
Country rank
#22656
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heel (shoe) fans

79.3% are female, 20.7% are male, average age 34.2.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Heel (shoe) audience in United States
MetricValue
Female79.3%
Male20.7%
Average age34.2
Estimated audience size1,069,638
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Heel (shoe) audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3922%
40-4918%
50+7%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Heel (shoe) audience comes from United States.

Worldwide audience distribution share by country for Heel (shoe)
CountryShare
United States12.2%
Brazil11.9%
Italy11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heel (shoe) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heel (shoe) fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.30×
02Texas~100K1.28×
03California~100K1.23×
04North Carolina~40K1.21×
05New Jersey~30K1.19×
06Illinois~40K1.16×
07Louisiana~20K1.13×
08Florida~80K1.10×
09Georgia~40K1.09×
10Maryland~20K1.09×
11Virginia~30K1.08×
12Mississippi~9K1.07×
13Nevada~10K1.05×
14Alabama~20K1.04×
15Hawaii~5K1.04×
16Indiana~20K1.03×
17Oregon~10K1.02×
18Kansas~9K1.02×
19Washington, District of Columbia~3K1.02×
20Washington~20K1.01×
21Massachusetts~20K1.01×
22Arkansas~9K1.01×
23Pennsylvania~40K1.00×
24Arizona~20K1.00×
25South Carolina~20K1.00×
26Kentucky~10K1.00×
27Alaska~2K1.00×
28North Dakota~2K1.00×
29Connecticut~10K0.99×
30New Mexico~5K0.99×
31Nebraska~5K0.99×
32Delaware~3K0.99×
33Vermont~2K0.99×
34Ohio~30K0.98×
35Tennessee~20K0.98×
36Rhode Island~3K0.98×
37Missouri~20K0.97×
38Wisconsin~20K0.97×
39Oklahoma~10K0.97×
40Utah~9K0.97×
41South Dakota~2K0.97×
42Minnesota~10K0.96×
43Montana~3K0.96×
44Michigan~30K0.95×
45Idaho~5K0.95×
46West Virginia~5K0.94×
47Maine~4K0.94×
48New Hampshire~4K0.93×
49Colorado~20K0.92×
50Iowa~8K0.92×
Fig. 06

Affinity by region

Affinity by region — Heel (shoe), United States
0.92×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heel (shoe) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heel (shoe) audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires28.69×
02Platform shoeFashion & Accessoires20.74×
03Paperless PostShopping20.00×
04Crystal CruisesTravel & Leisure20.00×
05Kitchen gardenHome & Garden15.55×
06Anjelica HustonMovies & TV14.29×
07Key FoodShopping14.22×
08Slip-on shoeFashion & Accessoires12.18×
09TransUnionTechnology & Electronics9.71×
10Shoe CarnivalFashion & Accessoires7.93×
11Love & SexKids & Family6.92×
12Royal Caribbean Cruises Ltd.Travel & Leisure5.10×
13CruisesTravel & Leisure4.91×
14Summer vacationTravel & Leisure4.55×
15Deal of the dayShopping3.64×
16ULTA BeautyBeauty & Wellness3.36×
17Decorative artsArts & Culture3.25×
18Real estate brokerHome & Garden2.60×
19Target CorporationShopping2.04×
20TikTokInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heel (shoe) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heel (shoe) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
Luxury OrientationPREMIUM2.24×
Price SensitivityPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heel (shoe) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.83×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heel (shoe) have in United States?

Heel (shoe) has an estimated audience of 1,069,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heel (shoe) fans?

79.3% of Heel (shoe) fans are female, 20.7% are male, with an average age of 34.2 years.

03

Which brands do Heel (shoe) fans like most?

Heel (shoe) fans show strongest brand affinity for Cruises (4.91×), Slip-on shoe (12.18×), and Paperless Post (20×) over the country average.

04

Where do Heel (shoe) fans live in United States?

Heel (shoe) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Heel (shoe) fans also like?

Beyond Heel (shoe) itself, the audience over-indexes on Slip-on shoe (12.18×), Paperless Post (20×), Crystal Cruises (20×), and Key Food (14.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Heel (shoe) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heel (shoe). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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