Rascasse Audience Intelligence

Black tie Audience in United States

A data profile of the people who buy, follow and care about Black tie in United States — modelled from more than twelve digital signal sources. Black tie has an estimated audience of 1,160,221 people in United States.

#8166among Topic in United States#888in Fashion & Accessoires

The average Black tie fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Formal wear, Škoda Auto, Himalayas, with strongest over-indexing on Formal wear (17.08× the country average).

Demographically, the Black tie audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black tie fan in United States is more female, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black tie profile in United States.

Audience size
1.2M
in United States
Gender
72.0%♀
28.0% male
Age
37.7
average years
Country rank
#21367
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black tie fans

72.0% are female, 28.0% are male, average age 37.7.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Black tie audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.7
Estimated audience size1,160,221
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Black tie audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Black tie audience comes from United States.

Worldwide audience distribution share by country for Black tie
CountryShare
United States29.7%
Brazil22.6%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black tie audience in United States is strongest.

Fig. 05

Top regions by affinity

Black tie fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.72×
02Maine~7K1.66×
03Washington, District of Columbia~6K1.61×
04New York~90K1.42×
05Massachusetts~30K1.27×
06Georgia~40K1.23×
07Louisiana~20K1.23×
08Illinois~50K1.19×
09California~200K1.18×
10Arkansas~10K1.18×
11New Jersey~30K1.17×
12Texas~100K1.16×
13Maryland~20K1.15×
14North Carolina~40K1.13×
15Virginia~30K1.13×
16Connecticut~10K1.08×
17Utah~10K1.08×
18Pennsylvania~40K1.07×
19Florida~80K1.06×
20Mississippi~10K1.03×
21South Dakota~3K1.03×
22South Carolina~20K1.02×
23Tennessee~20K0.99×
24Michigan~30K0.96×
25Delaware~3K0.96×
26Rhode Island~3K0.94×
27Missouri~20K0.93×
28Kansas~8K0.92×
29Nebraska~5K0.92×
30Oklahoma~10K0.91×
31North Dakota~2K0.91×
32Vermont~2K0.91×
33Kentucky~10K0.89×
34Idaho~5K0.88×
35Colorado~20K0.87×
36Montana~3K0.87×
37Alaska~2K0.87×
38Indiana~20K0.86×
39Hawaii~4K0.86×
40New Hampshire~4K0.86×
41Washington~20K0.85×
42Minnesota~10K0.85×
43Ohio~30K0.84×
44Wisconsin~10K0.84×
45Nevada~9K0.84×
46Iowa~8K0.83×
47Arizona~20K0.82×
48West Virginia~4K0.82×
49Oregon~10K0.78×
50New Mexico~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Black tie, United States
0.78×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black tie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black tie audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires17.08×
02Škoda AutoCars & Mobility17.08×
03Volkswagen PoloCars & Mobility17.08×
04Mitsubishi PajeroCars & Mobility17.08×
05Mor FurnitureShopping17.08×
06IvecoCars & Mobility17.08×
07Nissan X-TrailCars & Mobility17.08×
08HimalayasTravel & Leisure11.51×
09Taron EgertonMovies & TV7.16×
10Michelle RodriguezMovies & TV7.01×
11High-heeled footwearFashion & Accessoires4.78×
12JumpsuitFashion & Accessoires3.61×
13Cyber MondayShopping2.51×
14LingerieFashion & Accessoires2.05×
15Real propertyHome & Garden1.92×
16Nordstrom rackFashion & Accessoires1.88×
17Black Friday (shopping)Shopping1.82×
18J. C. PenneyShopping1.80×
19SunglassesFashion & Accessoires1.76×
20Discount storesShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black tie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black tie audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
IndulgenceJOY1.43×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black tie audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.93×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black tie have in United States?

Black tie has an estimated audience of 1,160,221 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black tie fans?

72.0% of Black tie fans are female, 28.0% are male, with an average age of 37.7 years.

03

Which brands do Black tie fans like most?

Black tie fans show strongest brand affinity for Formal wear (17.08×), Škoda Auto (17.08×), and Himalayas (11.51×) over the country average.

04

Where do Black tie fans live in United States?

Black tie fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Black tie fans also like?

Beyond Black tie itself, the audience over-indexes on Škoda Auto (17.08×), Himalayas (11.51×), Volkswagen Polo (17.08×), and Taron Egerton (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Black tie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black tie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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