Black tie Audience in United States

Black tie has an estimated audience of 1,160,221 people in United States. 72.0% are female, 28.0% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Formal wear, Škoda Auto, Google Maps, Indeed.com, Capital One.

The average Black tie fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Formal wear, Škoda Auto, Google Maps, with strongest over-indexing on Formal wear (12.18× the country average). Demographically, the Black tie audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Black tie fans

Demographic split for Black tie audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.7
Estimated audience size1,160,221

Audience persona

The typical Black tie fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Formal wear.

Top regions in United States

Top regions ranked by reach for Black tie in United States
RegionReachAffinity
California163,1011.28×
Texas118,5591.19×
New York105,1181.62×
Florida83,8801.07×
Illinois47,9001.24×
Georgia46,7851.31×
Pennsylvania44,9201.15×
Alabama39,0052.41×
North Carolina37,4971.07×
New Jersey35,6281.21×
Massachusetts32,0091.4×
Virginia31,4781.11×
Michigan31,2891.03×
Ohio30,1350.84×
Tennessee24,1131.04×
Maryland22,3281.12×
Washington19,6670.85×
Arizona18,5040.78×
Indiana18,4900.87×
Colorado17,6680.97×
South Carolina17,6351.01×
Missouri17,0530.91×
Louisiana16,8041.12×
Minnesota13,8780.83×
Connecticut13,2061.13×
Wisconsin13,1350.75×
Kentucky12,0690.83×
Utah11,0611.06×
Oklahoma10,4960.81×
Oregon10,1390.76×
Nevada9,2960.83×
Maine8,5062.05×
Mississippi8,4130.88×
Arkansas8,1820.86×
Kansas7,7530.85×
Washington, District of Columbia6,8751.97×
Iowa6,8690.72×
Nebraska4,8870.84×
Idaho4,1340.71×
Rhode Island3,6400.99×
New Hampshire3,6340.79×
Hawaii3,4840.7×
New Mexico3,4610.59×
West Virginia3,3570.62×
Delaware2,6740.84×
Montana2,3190.72×
South Dakota2,2610.84×
North Dakota1,4310.6×
Vermont1,3140.64×
Alaska1,2150.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black tie audience
BrandAffinityCategory
Formal wear12.18×Fashion & Accessoires
Škoda Auto17.08×Cars & Mobility
Google Maps2.89×Internet & Social Media
Indeed.com2.8×Business & Career
Capital One2.64×Business & Career
FC Bayern Munich4.39×Sports
Dave Franco7.59×Movies & TV
Google News3.2×News
DuckDuckGo4.79×Internet & Social Media
Himalayas8.74×Travel & Leisure
Real property2.68×Home & Garden
Enterprise Rent-A-Car3×Cars & Mobility
Volkswagen Polo17.08×Cars & Mobility
Nicole Kidman4.32×Movies & TV
Designer clothing3.17×Fashion & Accessoires
Singer-songwriter1.87×Music & Radio
Boho-chic3.09×Fashion & Accessoires
Max Verstappen5.85×Sports
Nordstrom1.87×Shopping
Taron Egerton8.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black tie audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.33
IndulgenceJOY1.32
Price SensitivityPREMIUM1.29
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Black tie
CountryShare
United States29.7%
Brazil22.6%
United Kingdom7.3%

See Black tie audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Black tie have in United States?

Black tie has an estimated audience of 1,160,221 people in United States, concentrated in California and Texas.

What is the gender split and age of Black tie fans?

72.0% of Black tie fans are female, 28.0% are male, with an average age of 37.7 years.

Which brands do Black tie fans like most?

Black tie fans show strongest brand affinity for Formal wear (12.18×), Škoda Auto (17.08×), and Google Maps (2.89×) over the country average.

Where do Black tie fans live in United States?

Black tie fans in United States are most concentrated in California (reach 163,101), Texas (reach 118,559), and New York (reach 105,118). These three regions account for the largest share of the active audience.

What other brands do Black tie fans also like?

Beyond Black tie itself, the audience over-indexes on Škoda Auto (17.08×), Google Maps (2.89×), Indeed.com (2.8×), and Capital One (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black tie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.