Tote bag Audience in United States

Tote bag logo

Tote bag has an estimated audience of 1,429,751 people in United States. 82.4% are female, 17.6% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: TikTok, Nightwear, Rhianna (singer), Textile industry, Bag.

The average Tote bag fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include TikTok, Nightwear, Rhianna (singer), with strongest over-indexing on TikTok (6.04× the country average). Demographically, the Tote bag audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tote bag fans

Demographic split for Tote bag audience in United States
MetricValue
Female82.4%
Male17.6%
Average age39.8
Estimated audience size1,429,751

Audience persona

The typical Tote bag fan in United States is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.

Top regions in United States

Top regions ranked by reach for Tote bag in United States
RegionReachAffinity
California262,9691.67×
Texas182,2241.48×
New York155,7101.95×
Florida120,4571.24×
Illinois63,4131.33×
New Jersey62,1171.71×
Georgia61,1161.39×
Pennsylvania56,0221.16×
North Carolina50,3721.17×
Virginia44,6931.28×
Massachusetts41,4381.47×
Ohio40,0790.91×
Michigan36,5150.98×
Maryland34,4051.4×
Arizona33,4241.14×
Tennessee27,2070.95×
Washington26,8490.94×
South Carolina23,9381.11×
Alabama23,7241.19×
Indiana23,1360.89×
Louisiana21,7331.18×
Connecticut21,0551.47×
Missouri19,7240.86×
Minnesota18,2810.89×
Colorado17,9080.79×
Wisconsin16,3410.76×
Nevada16,3391.18×
Kentucky14,4370.81×
Mississippi14,4311.23×
Oregon13,7620.84×
Oklahoma12,3670.78×
Arkansas10,6830.91×
Utah9,6390.75×
Kansas8,3840.74×
Iowa8,1720.69×
Hawaii6,6491.08×
Nebraska5,6890.79×
New Mexico5,5220.77×
Rhode Island5,4161.19×
Washington, District of Columbia5,1701.2×
Delaware4,5731.16×
West Virginia4,0970.62×
Idaho3,6890.51×
New Hampshire3,5260.63×
Maine3,0060.59×
North Dakota2,0090.68×
South Dakota1,8610.56×
Alaska1,8280.6×
Montana1,7590.44×
Vermont1,3160.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tote bag audience
BrandAffinityCategory
TikTok6.04×Internet & Social Media
Nightwear15.07×Fashion & Accessoires
Rhianna (singer)13.08×Music & Radio
Textile industry17.23×Fashion & Accessoires
Bag10.27×Fashion & Accessoires
Discord8.69×Internet & Social Media
Superman2.63×Movies & TV
Alix Earle12.25×Internet & Social Media
Government8.02×Politics & Society
Shōjo manga12.16×Literature
Kill Bill13.67×Movies & TV
Hair tutorials11.54×Beauty & Wellness
Nigeria6.57×Travel & Leisure
1990s in fashion5.53×Fashion & Accessoires
Afrobeat5.24×Music & Radio
Gay Love7.84×Politics & Society
Latin dance7.22×Sports
Prosthetic makeup12.65×Beauty & Wellness
Stitch!7.93×Movies & TV
Cute (Japanese band)13.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tote bag audience
TraitClusterScore
Design AffinityPREMIUM2.23
SustainabilityBALANCE2.21
Luxury OrientationPREMIUM2.19
IndulgenceJOY2
Quality AwarenessPREMIUM1.93
Price SensitivityPREMIUM1.88

Worldwide distribution

Worldwide audience distribution share by country for Tote bag
CountryShare
Japan15.8%
United States9.0%
China6.4%

See Tote bag audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tote bag have in United States?

Tote bag has an estimated audience of 1,429,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Tote bag fans?

82.4% of Tote bag fans are female, 17.6% are male, with an average age of 39.8 years.

Which brands do Tote bag fans like most?

Tote bag fans show strongest brand affinity for TikTok (6.04×), Nightwear (15.07×), and Rhianna (singer) (13.08×) over the country average.

Where do Tote bag fans live in United States?

Tote bag fans in United States are most concentrated in California (reach 262,969), Texas (reach 182,224), and New York (reach 155,710). These three regions account for the largest share of the active audience.

What other brands do Tote bag fans also like?

Beyond Tote bag itself, the audience over-indexes on Nightwear (15.07×), Rhianna (singer) (13.08×), Textile industry (17.23×), and Bag (10.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tote bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.