Rascasse Audience Intelligence

Tote bag Audience in United States

Name: Tote bag — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tote bag in United States — modelled from more than twelve digital signal sources. Tote bag has an estimated audience of 1,429,751 people in United States.

#7462among Topic in United States #803in Fashion & Accessoires

The average Tote bag fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TikTok, Nightwear, Rhianna (singer), with strongest over-indexing on TikTok (6.04× the country average).

Demographically, the Tote bag audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tote bag fan in United States is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for TikTok.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tote bag profile in United States.

Audience size

1.4M

in United States

Gender

82.4%♀

17.6% male

Age

39.8

average years

Country rank

#18421

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tote bag fans

82.4% are female, 17.6% are male, average age 39.8.

Fig. 02

Gender split

82.4%

Female

17.6%

Male

Demographic split for Tote bag audience in United States
Metric	Value
Female	82.4%
Male	17.6%
Average age	39.8
Estimated audience size	1,429,751

Fig. 03

Age distribution

Age distribution of the Tote bag audience in United States
Age bracket	Share	%
16-19		18%
20-29		18%
30-39		20%
40-49		24%
50+		20%

Fig. 04

Worldwide distribution

9.0%

of the worldwide Tote bag audience comes from United States.

Worldwide audience distribution share by country for Tote bag
Country	Share
Japan	15.8%
United States	9.0%
China	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tote bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Tote bag fans by region: top regions in United States
#	Region	Reach	×
01	New York	~100K	1.81×
02	New Jersey	~60K	1.62×
03	California	~200K	1.56×
04	Connecticut	~20K	1.44×
05	Texas	~200K	1.40×
06	Massachusetts	~40K	1.39×
07	Maryland	~30K	1.39×
08	Georgia	~60K	1.36×
09	Mississippi	~20K	1.28×
10	Illinois	~60K	1.27×
11	Virginia	~40K	1.22×
12	Louisiana	~20K	1.21×
13	Rhode Island	~6K	1.21×
14	Delaware	~5K	1.21×
15	Florida	~100K	1.20×
16	Washington, District of Columbia	~5K	1.20×
17	Alabama	~20K	1.17×
18	Hawaii	~7K	1.14×
19	Pennsylvania	~50K	1.13×
20	North Carolina	~50K	1.13×
21	Nevada	~20K	1.13×
22	South Carolina	~20K	1.11×
23	Arizona	~30K	1.08×
24	Michigan	~40K	0.96×
25	Tennessee	~30K	0.95×
26	Arkansas	~10K	0.94×
27	Washington	~30K	0.92×
28	Ohio	~40K	0.89×
29	Indiana	~20K	0.89×
30	Minnesota	~20K	0.88×
31	Missouri	~20K	0.87×
32	Kentucky	~20K	0.85×
33	Nebraska	~6K	0.84×
34	Oklahoma	~10K	0.81×
35	Oregon	~10K	0.80×
36	Kansas	~9K	0.80×
37	Utah	~10K	0.79×
38	New Mexico	~6K	0.78×
39	Colorado	~20K	0.77×
40	Wisconsin	~20K	0.77×
41	North Dakota	~2K	0.77×
42	Iowa	~9K	0.74×
43	West Virginia	~5K	0.70×
44	Alaska	~2K	0.70×
45	New Hampshire	~4K	0.69×
46	Maine	~3K	0.67×
47	South Dakota	~2K	0.66×
48	Vermont	~2K	0.62×
49	Idaho	~4K	0.59×
50	Montana	~2K	0.53×

Affinity by region — Tote bag, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tote bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tote bag audience
#	Interest	Category	×
01	Textile industry	Fashion & Accessoires	17.23×
02	Shopping bag	Shopping	15.16×
03	Nightwear	Fashion & Accessoires	15.07×
04	Kill Bill	Movies & TV	13.67×
05	Cute (Japanese band)	Music & Radio	13.29×
06	Rhianna (singer)	Music & Radio	13.08×
07	Prosthetic makeup	Beauty & Wellness	12.65×
08	Alix Earle	Internet & Social Media	12.25×
09	Shōjo manga	Literature	12.16×
10	Hair tutorials	Beauty & Wellness	11.54×
11	Bag	Fashion & Accessoires	10.27×
12	Discord	Internet & Social Media	8.69×
13	Government	Politics & Society	8.02×
14	Gay Love	Politics & Society	7.84×
15	Latin dance	Sports	7.22×
16	Nigeria	Travel & Leisure	6.57×
17	TikTok	Internet & Social Media	6.04×
18	1990s in fashion	Fashion & Accessoires	5.53×
19	Afrobeat	Music & Radio	5.24×
20	Superman	Movies & TV	2.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tote bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tote bag audience · What stands out
Trait	Cluster	Score
Individualism	JOY	2.21×
Mindfulness	BALANCE	1.98×
Luxury Orientation	PREMIUM	1.78×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tote bag audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.70×
Patriotism	CONSERVATISM	0.80×
Family Orientation	CONSERVATISM	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tote bag have in United States?

Tote bag has an estimated audience of 1,429,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Tote bag fans?

82.4% of Tote bag fans are female, 17.6% are male, with an average age of 39.8 years.

Which brands do Tote bag fans like most?

Tote bag fans show strongest brand affinity for TikTok (6.04×), Nightwear (15.07×), and Rhianna (singer) (13.08×) over the country average.

Where do Tote bag fans live in United States?

Tote bag fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Tote bag fans also like?

Beyond Tote bag itself, the audience over-indexes on Nightwear (15.07×), Rhianna (singer) (13.08×), Textile industry (17.23×), and Bag (10.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tote bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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