Shopping bag Audience in United States

Shopping bag logo

Shopping bag has an estimated audience of 2,371,986 people in United States. 75.2% are female, 24.8% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Bank account, Historic site.

The average Shopping bag fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shopping bag audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Shopping bag fans

Demographic split for Shopping bag audience in United States
MetricValue
Female75.2%
Male24.8%
Average age33.8
Estimated audience size2,371,986

Audience persona

The typical Shopping bag fan in United States is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shopping bag in United States
RegionReachAffinity
California230,3490.88×
Texas162,9780.8×
New York161,0021.21×
Florida116,6970.73×
Vermont72,45917.4×
New Jersey69,6151.15×
Pennsylvania67,0560.84×
Illinois64,4980.82×
Georgia61,2140.84×
North Carolina45,6080.64×
Ohio43,9500.6×
Virginia43,8720.76×
Michigan41,9590.68×
Massachusetts40,2030.86×
Washington35,5370.75×
Maryland35,0400.86×
Tennessee30,4220.64×
Arizona29,9690.62×
Indiana26,2480.61×
Missouri24,9920.65×
South Carolina23,8550.67×
Louisiana23,6950.77×
Alabama22,4400.68×
Colorado22,3230.6×
Connecticut21,8080.92×
Minnesota20,8530.61×
Wisconsin20,1790.57×
Kentucky17,7340.6×
Oregon16,9990.63×
Mississippi14,9470.76×
Oklahoma14,1940.54×
Nevada14,0810.61×
Utah12,2410.58×
Iowa11,8270.61×
Arkansas11,6320.6×
Kansas10,8670.58×
Hawaii9,4510.93×
Nebraska7,4090.62×
West Virginia6,4090.58×
New Mexico6,2190.52×
Washington, District of Columbia5,6590.79×
Rhode Island4,8710.65×
Maine4,8680.57×
Idaho4,8580.41×
New Hampshire4,7290.51×
Delaware4,0890.62×
North Dakota3,0390.62×
South Dakota2,6280.48×
Montana2,4960.38×
Alaska1,6230.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shopping bag audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Bank account4.07×Business & Career
Historic site6.06×Arts & Culture
Dog breed1.59×Pets & Animals
The Historian16.48×Literature
Home equity1.81×Home & Garden
Natural rubber1.58×Cars & Mobility
Eurail16.57×Cars & Mobility
Fairy godmother5.17×Literature
JDSU2.07×Business & Career
Mothercare2.11×Kids & Family
Guy Fieri2.47×Movies & TV
Parral, Chihuahua9.01×Travel & Leisure
Monmouth County, New Jersey5.61×Travel & Leisure
Vocal harmony2.6×Music & Radio
Staycation1.87×Home & Garden
Women's empowerment2.4×Politics & Society
Noodle (Gorillaz)1.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shopping bag audience
TraitClusterScore
Price SensitivityPREMIUM1.77
Design AffinityPREMIUM1.6
LGBTQ+ IdentityOPEN1.57
Luxury OrientationPREMIUM1.43
IndulgenceJOY1.38
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Shopping bag
CountryShare
Japan24.6%
Italy16.6%
United States16.2%

See Shopping bag audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Shopping bag have in United States?

Shopping bag has an estimated audience of 2,371,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Shopping bag fans?

75.2% of Shopping bag fans are female, 24.8% are male, with an average age of 33.8 years.

Which brands do Shopping bag fans like most?

Shopping bag fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Shopping bag fans live in United States?

Shopping bag fans in United States are most concentrated in California (reach 230,349), Texas (reach 162,978), and New York (reach 161,002). These three regions account for the largest share of the active audience.

What other brands do Shopping bag fans also like?

Beyond Shopping bag itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Bank account (4.07×), and Historic site (6.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.