Rascasse Audience Intelligence

Shopping bag Audience in United States

A data profile of the people who buy, follow and care about Shopping bag in United States — modelled from more than twelve digital signal sources. Shopping bag has an estimated audience of 2,371,986 people in United States.

#5789among Topic in United States#229in Shopping

The average Shopping bag fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Brittany Snow, Tote bag, with strongest over-indexing on Google Drive (3.2× the country average).

Demographically, the Shopping bag audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shopping bag fan in United States is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Drive.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping bag profile in United States.

Audience size
2.4M
in United States
Gender
75.2%♀
24.8% male
Age
33.8
average years
Country rank
#12434
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping bag fans

75.2% are female, 24.8% are male, average age 33.8.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Shopping bag audience in United States
MetricValue
Female75.2%
Male24.8%
Average age33.8
Estimated audience size2,371,986
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Shopping bag audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3915%
40-4916%
50+13%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Shopping bag audience comes from United States.

Worldwide audience distribution share by country for Shopping bag
CountryShare
Japan24.6%
Italy16.6%
United States16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopping bag fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~60K15.04×
02New Jersey~70K1.18×
03New York~100K1.06×
04Nebraska~10K1.00×
05North Dakota~5K0.98×
06Connecticut~20K0.97×
07Hawaii~10K0.97×
08California~200K0.95×
09Pennsylvania~70K0.93×
10Illinois~70K0.92×
11Kansas~20K0.89×
12South Dakota~5K0.89×
13Massachusetts~40K0.86×
14Mississippi~20K0.82×
15Texas~200K0.81×
16Alaska~4K0.81×
17Minnesota~30K0.79×
18Kentucky~20K0.79×
19Rhode Island~6K0.79×
20Delaware~5K0.79×
21Georgia~60K0.78×
22Virginia~50K0.78×
23Maryland~30K0.78×
24Wisconsin~30K0.78×
25Louisiana~20K0.78×
26Arkansas~20K0.78×
27Missouri~30K0.77×
28South Carolina~30K0.77×
29Washington, District of Columbia~6K0.77×
30Ohio~60K0.75×
31Iowa~10K0.75×
32New Hampshire~7K0.75×
33Montana~5K0.75×
34Washington~40K0.74×
35Idaho~9K0.74×
36West Virginia~8K0.74×
37Maine~6K0.74×
38Michigan~50K0.73×
39Indiana~30K0.73×
40North Carolina~50K0.72×
41Alabama~20K0.72×
42Utah~10K0.70×
43Oregon~20K0.68×
44Oklahoma~20K0.68×
45New Mexico~8K0.68×
46Arizona~30K0.66×
47Tennessee~30K0.64×
48Nevada~10K0.64×
49Florida~100K0.62×
50Colorado~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Shopping bag, United States
0.61×1.00×15.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping bag audience
#·InterestCategoryAffinity×
01Tote bagFashion & Accessoires15.16×
02Christine McVieMusic & Radio15.16×
03BershkaShopping11.02×
04International educationBusiness & Career9.55×
05Brittany SnowMovies & TV5.60×
06BB creamBeauty & Wellness5.20×
07PrimarkShopping4.99×
08PandoraFashion & Accessoires4.10×
09Garden furnitureHome & Garden3.52×
10Google DriveTechnology & Electronics3.20×
11Discounts and allowancesShopping2.59×
12PharmacyBusiness & Career2.51×
13Hardware storeHome & Garden2.50×
14TraditionPolitics & Society2.04×
15SupermarketShopping2.03×
16NordstromShopping1.93×
17Nonprofit organizationPolitics & Society1.75×
18PinterestInternet & Social Media1.63×
19American AirlinesTravel & Leisure1.60×
20Health careBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping bag audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.55×
IndulgenceJOY2.07×
Family OrientationCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping bag audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
MindfulnessBALANCE0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping bag have in United States?

Shopping bag has an estimated audience of 2,371,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shopping bag fans?

75.2% of Shopping bag fans are female, 24.8% are male, with an average age of 33.8 years.

03

Which brands do Shopping bag fans like most?

Shopping bag fans show strongest brand affinity for Google Drive (3.2×), Brittany Snow (5.6×), and Tote bag (15.16×) over the country average.

04

Where do Shopping bag fans live in United States?

Shopping bag fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping bag fans also like?

Beyond Shopping bag itself, the audience over-indexes on Brittany Snow (5.6×), Tote bag (15.16×), International education (9.55×), and Discounts and allowances (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Shopping bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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