Rascasse Audience Intelligence

Shopping bag Audience in Germany

A data profile of the people who buy, follow and care about Shopping bag in Germany — modelled from more than twelve digital signal sources. Shopping bag has an estimated audience of 347,419 people in Germany.

#5708among Topic in Germany#377in Shopping

The average Shopping bag fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing, Pandora, Jimmy Choo, with strongest over-indexing on Sewing (5.93× the country average).

Demographically, the Shopping bag audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shopping bag fan in Germany is more female, around 32.5 years old, with strong Community Orientation tendencies and a notable affinity for Sewing.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping bag profile in Germany.

Audience size
347K
in Germany
Gender
67.9%♀
32.1% male
Age
32.5
average years
Country rank
#15606
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping bag fans

67.9% are female, 32.1% are male, average age 32.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Shopping bag audience in Germany
MetricValue
Female67.9%
Male32.1%
Average age32.5
Estimated audience size347,419
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Shopping bag audience in Germany
Age bracketShare%
16-1942%
20-2917%
30-3915%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Shopping bag audience comes from Germany.

Worldwide audience distribution share by country for Shopping bag
CountryShare
Japan24.6%
Italy16.6%
United States16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping bag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shopping bag fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.49×
02Berlin~20K1.43×
03Nordrhein-Westfalen~90K1.20×
04Hessen~30K1.19×
05Baden-Württemberg~60K1.16×
06Bayern~60K1.10×
07Bremen~3K1.05×
08Rheinland-Pfalz~20K1.00×
09Niedersachsen~30K0.97×
10Schleswig-Holstein~10K0.91×
11Saarland~4K0.85×
12Brandenburg~9K0.84×
13Mecklenburg-Vorpommern~5K0.78×
14Sachsen~10K0.77×
15Thüringen~7K0.77×
16Sachsen-Anhalt~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Shopping bag, Germany
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping bag audience
#·InterestCategoryAffinity×
01OVSFashion & Accessoires40.38×
02Domus (magazine)Home & Garden20.00×
03Rosie Huntington-WhiteleyFashion & Accessoires13.70×
04Golden GooseFashion & Accessoires13.23×
05Jimmy ChooFashion & Accessoires12.08×
06MoschinoFashion & Accessoires9.70×
07LongchampFashion & Accessoires9.47×
08PandoraFashion & Accessoires7.58×
09Bohemian styleFashion & Accessoires6.33×
10SewingHome & Garden5.93×
11PillowHome & Garden5.06×
12LacosteFashion & Accessoires4.91×
13BershkaShopping4.79×
14SnapchatInternet & Social Media4.09×
15Unique GiftsShopping4.05×
16Tour de FranceSports3.79×
17SupermanMovies & TV3.06×
18BreuningerFashion & Accessoires2.96×
19TK MaxxShopping2.46×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping bag audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.89×
Design AffinityPREMIUM1.80×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping bag audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Convenience OrientationPREMIUM0.67×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping bag have in Germany?

Shopping bag has an estimated audience of 347,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shopping bag fans?

67.9% of Shopping bag fans are female, 32.1% are male, with an average age of 32.5 years.

03

Which brands do Shopping bag fans like most?

Shopping bag fans show strongest brand affinity for Sewing (5.93×), Pandora (7.58×), and Jimmy Choo (12.08×) over the country average.

04

Where do Shopping bag fans live in Germany?

Shopping bag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping bag fans also like?

Beyond Shopping bag itself, the audience over-indexes on Pandora (7.58×), Jimmy Choo (12.08×), Golden Goose (13.23×), and Longchamp (9.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Shopping bag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shopping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →