A data profile of the people who buy, follow and care about CrossRoads in United States — modelled from more than twelve digital signal sources. CrossRoads has an estimated audience of 1,222,205 people in United States.
The average CrossRoads fan in United States is 36.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Boho-chic, Forever 21, Cooking, with strongest over-indexing on Boho-chic (10.89× the country average).
Demographically, the CrossRoads audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical CrossRoads fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Boho-chic.
The key figures that characterise the CrossRoads profile in United States.
61.5% are female, 38.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.6 |
| Estimated audience size | 1,222,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide CrossRoads audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 14.1% |
| Japan | 9.6% |
Where the CrossRoads audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~30K | 2.12× | |
| 02 | Washington | ~50K | 1.88× | |
| 03 | California | ~200K | 1.65× | |
| 04 | Ohio | ~60K | 1.59× | |
| 05 | Missouri | ~30K | 1.29× | |
| 06 | Mississippi | ~10K | 1.29× | |
| 07 | South Dakota | ~4K | 1.29× | |
| 08 | Vermont | ~3K | 1.28× | |
| 09 | Virginia | ~40K | 1.26× | |
| 10 | Wisconsin | ~20K | 1.21× | |
| 11 | Arizona | ~30K | 1.19× | |
| 12 | New Jersey | ~40K | 1.18× | |
| 13 | Colorado | ~20K | 1.16× | |
| 14 | Rhode Island | ~5K | 1.16× | |
| 15 | Indiana | ~30K | 1.12× | |
| 16 | Kansas | ~10K | 1.10× | |
| 17 | Michigan | ~40K | 1.09× | |
| 18 | Kentucky | ~20K | 1.09× | |
| 19 | Delaware | ~4K | 1.07× | |
| 20 | Illinois | ~40K | 1.06× | |
| 21 | North Dakota | ~3K | 1.06× | |
| 22 | Oregon | ~10K | 1.05× | |
| 23 | Pennsylvania | ~40K | 1.01× | |
| 24 | North Carolina | ~40K | 0.98× | |
| 25 | Nevada | ~10K | 0.98× | |
| 26 | Iowa | ~10K | 0.98× | |
| 27 | West Virginia | ~5K | 0.95× | |
| 28 | Texas | ~100K | 0.92× | |
| 29 | New York | ~60K | 0.91× | |
| 30 | Louisiana | ~10K | 0.91× | |
| 31 | New Mexico | ~6K | 0.91× | |
| 32 | Maine | ~4K | 0.89× | |
| 33 | Tennessee | ~20K | 0.86× | |
| 34 | Nebraska | ~5K | 0.86× | |
| 35 | South Carolina | ~20K | 0.83× | |
| 36 | Alabama | ~10K | 0.83× | |
| 37 | New Hampshire | ~4K | 0.79× | |
| 38 | Alaska | ~2K | 0.79× | |
| 39 | Montana | ~3K | 0.78× | |
| 40 | Massachusetts | ~20K | 0.77× | |
| 41 | Arkansas | ~8K | 0.77× | |
| 42 | Georgia | ~30K | 0.74× | |
| 43 | Minnesota | ~10K | 0.74× | |
| 44 | Oklahoma | ~10K | 0.74× | |
| 45 | Utah | ~8K | 0.72× | |
| 46 | Idaho | ~4K | 0.63× | |
| 47 | Maryland | ~10K | 0.59× | |
| 48 | Washington, District of Columbia | ~2K | 0.59× | |
| 49 | Florida | ~50K | 0.54× | |
| 50 | Hawaii | ~3K | 0.47× |
The strongest cross-interests of the CrossRoads audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boho-chic | Fashion & Accessoires | 10.89× | ||
| 02 | Acne Studios | Fashion & Accessoires | 9.36× | ||
| 03 | Forever 21 | Shopping | 7.84× | ||
| 04 | Hippie | Politics & Society | 4.85× | ||
| 05 | Bohemian style | Fashion & Accessoires | 4.41× | ||
| 06 | Weather forecasting | Home & Garden | 4.17× | ||
| 07 | Pub | Food & Beverages | 3.79× | ||
| 08 | Summer vacation | Travel & Leisure | 3.78× | ||
| 09 | Nonprofit organization | Politics & Society | 2.17× | ||
| 10 | Wine | Food & Beverages | 2.09× | ||
| 11 | Beauty salons | Beauty & Wellness | 2.03× | ||
| 12 | Alcoholic beverages | Food & Beverages | 1.98× | ||
| 13 | Internet & Social Media | 1.97× | |||
| 14 | Coffee | Food & Beverages | 1.95× | ||
| 15 | Donald Trump | Politics & Society | 1.88× | ||
| 16 | Recipes | Food & Beverages | 1.87× | ||
| 17 | Cooking | Food & Beverages | 1.83× | ||
| 18 | Home improvement | Home & Garden | 1.82× | ||
| 19 | Walmart | Shopping | 1.72× | ||
| 20 | X | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.92× | |
| Family Orientation | CONSERVATISM | 1.84× | |
| Price Sensitivity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.97× | |
| Need for Security | CONSERVATISM | 1.01× |
CrossRoads has an estimated audience of 1,222,205 people in United States, concentrated in California and Texas.
61.5% of CrossRoads fans are female, 38.5% are male, with an average age of 36.6 years.
CrossRoads fans show strongest brand affinity for Boho-chic (10.89×), Forever 21 (7.84×), and Cooking (1.83×) over the country average.
CrossRoads fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond CrossRoads itself, the audience over-indexes on Forever 21 (7.84×), Cooking (1.83×), Donald Trump (1.88×), and Alcoholic beverages (1.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for CrossRoads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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