Rascasse Audience Intelligence

Avon Products Target Market in United States

A data profile of the people who buy, follow and care about Avon Products in United States — modelled from more than twelve digital signal sources. Avon Products has an estimated audience of 811,567 people in United States.

#42among Personal care in United States#2798among Brand in United States#335in Beauty & Wellness

The average Avon Products fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avon, Amway, United States, with strongest over-indexing on Avon (31.33× the country average).

Demographically, the Avon Products audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avon Products fan in United States is more female, around 37.9 years old, with strong Community Orientation tendencies and a notable affinity for Avon.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avon Products profile in United States.

Audience size
812K
in United States
Gender
82.3%♀
17.7% male
Age
37.9
average years
Country rank
#27200
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avon Products

82.3% are female, 17.7% are male, average age 37.9.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Avon Products audience in United States
MetricValue
Female82.3%
Male17.7%
Average age37.9
Estimated audience size811,567
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Avon Products audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

71.9%

of the worldwide Avon Products audience comes from United States.

Worldwide audience distribution share by country for Avon Products
CountryShare
United States71.9%
India8.5%
Philippines7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avon Products audience in United States is strongest.

Fig. 05

Top regions by affinity

Avon Products customers by region in United States
#RegionReachAffinity×
01Mississippi~10K1.76×
02Arkansas~10K1.44×
03Alabama~20K1.37×
04Kentucky~10K1.36×
05West Virginia~5K1.32×
06Tennessee~20K1.29×
07Missouri~20K1.29×
08Oklahoma~10K1.27×
09New Mexico~5K1.24×
10Nebraska~5K1.19×
11Louisiana~10K1.18×
12Connecticut~10K1.17×
13Ohio~30K1.15×
14Indiana~20K1.15×
15Iowa~8K1.14×
16South Carolina~10K1.12×
17Kansas~7K1.10×
18Wisconsin~10K1.09×
19North Carolina~30K1.08×
20South Dakota~2K1.07×
21Montana~2K1.03×
22North Dakota~2K1.03×
23Illinois~30K1.00×
24Maine~3K1.00×
25Idaho~4K0.99×
26Minnesota~10K0.98×
27Texas~70K0.97×
28New York~40K0.97×
29Arizona~20K0.97×
30Maryland~10K0.97×
31Pennsylvania~30K0.96×
32Georgia~20K0.95×
33Delaware~2K0.93×
34Michigan~20K0.91×
35New Jersey~20K0.89×
36Vermont~1K0.88×
37Virginia~20K0.87×
38Alaska~2K0.87×
39Nevada~7K0.85×
40Florida~50K0.82×
41Rhode Island~2K0.82×
42Oregon~7K0.80×
43New Hampshire~3K0.79×
44Washington, District of Columbia~2K0.79×
45California~70K0.78×
46Hawaii~3K0.77×
47Utah~6K0.76×
48Colorado~9K0.74×
49Massachusetts~10K0.73×
50Washington~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Avon Products, United States
0.66×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avon Products audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avon Products audience
#·InterestCategoryAffinity×
01AvonBeauty & Wellness31.33×
02AmwayHealth14.74×
03Direct sellingFashion & Accessoires6.14×
04Multi-level marketingBusiness & Career4.68×
05Bath and BodyworksShopping3.51×
06American Marketing AssociationBusiness & Career3.03×
07ThanksgivingKids & Family2.28×
08AccuWeatherHome & Garden2.00×
09Five BelowShopping1.87×
10HouseholdHome & Garden1.84×
11Dollar GeneralShopping1.81×
12Dollar TreeShopping1.78×
13Scooby-DooMovies & TV1.73×
14United StatesTravel & Leisure1.66×
15Sam's ClubShopping1.60×
16IndividualPolitics & Society1.57×
17Culinary artArts & Culture1.57×
18TennesseeTravel & Leisure1.57×
19Hobby LobbyHome & Garden1.56×
20GrandparentKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avon Products audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avon Products audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
Family OrientationCONSERVATISM1.29×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avon Products audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Early Adopter MentalityPOWER0.68×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avon Products's target market in United States?

Avon Products's target market in United States covers an estimated 811,567 people, concentrated in California and Texas.

02

What is the gender split and age of Avon Products customers?

82.3% of the Avon Products audience are female, 17.7% are male, with an average age of 37.9 years.

03

Which brands do Avon Products fans like most?

Avon Products fans show strongest brand affinity for Avon (31.33×), Amway (14.74×), and United States (1.66×) over the country average.

04

Where do Avon Products fans live in United States?

Avon Products fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Avon Products fans also like?

Beyond Avon Products itself, the audience over-indexes on Amway (14.74×), United States (1.66×), Bath and Bodyworks (3.51×), and Dollar General (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Avon Products audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avon Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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