Multi-level marketing Audience in Germany

Multi-level marketing has an estimated audience of 832,569 people in Germany. 59.9% are female, 40.1% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peacemaker, Tagesschau, WeTransfer, LinkedIn, Affiliate marketing.
The average Multi-level marketing fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peacemaker, Tagesschau, WeTransfer, with strongest over-indexing on Peacemaker (3.82× the country average). Demographically, the Multi-level marketing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Multi-level marketing fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 37.3 |
| Estimated audience size | 832,569 |
Audience persona
The typical Multi-level marketing fan in Germany is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Peacemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,222 | 1.02× |
| Bayern | 157,732 | 1.18× |
| Baden-Württemberg | 127,472 | 1.12× |
| Niedersachsen | 78,140 | 0.97× |
| Hessen | 73,488 | 1.16× |
| Berlin | 45,870 | 1.23× |
| Sachsen | 41,304 | 1.01× |
| Rheinland-Pfalz | 37,814 | 0.91× |
| Schleswig-Holstein | 32,386 | 1.08× |
| Brandenburg | 22,603 | 0.88× |
| Hamburg | 21,311 | 1.13× |
| Thüringen | 17,318 | 0.82× |
| Sachsen-Anhalt | 14,296 | 0.66× |
| Mecklenburg-Vorpommern | 10,355 | 0.65× |
| Bremen | 9,380 | 1.32× |
| Saarland | 8,823 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 3.82× | Movies & TV |
| Tagesschau | 2× | Movies & TV |
| WeTransfer | 4.31× | Internet & Social Media |
| 2.24× | Internet & Social Media | |
| Affiliate marketing | 6.07× | Business & Career |
| Movies | 1.53× | Movies & TV |
| Direct selling | 7.44× | Fashion & Accessoires |
| Mentorship | 4.29× | Kids & Family |
| Amway | 14.76× | Health |
| Thomas Gottschalk | 2.59× | Movies & TV |
| Soccer | 1.51× | Sports |
| Business model | 4.28× | Business & Career |
| Marketing strategy | 4.65× | Business & Career |
| Superman | 2.08× | Movies & TV |
| American Marketing Association | 5.24× | Business & Career |
| Digital electronics | 2.96× | Technology & Electronics |
| Sales management | 2.97× | Business & Career |
| Training | 1.61× | Sports |
| Avon | 13.8× | Beauty & Wellness |
| Leadership | 2.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.64 |
| Indulgence | JOY | 1.61 |
| Sports Activity | POWER | 1.56 |
| Risk Appetite | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Brazil | 7.4% |
| Italy | 5.4% |
See Multi-level marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Multi-level marketing have in Germany?
Multi-level marketing has an estimated audience of 832,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Multi-level marketing fans?
59.9% of Multi-level marketing fans are female, 40.1% are male, with an average age of 37.3 years.
Which brands do Multi-level marketing fans like most?
Multi-level marketing fans show strongest brand affinity for Peacemaker (3.82×), Tagesschau (2×), and WeTransfer (4.31×) over the country average.
Where do Multi-level marketing fans live in Germany?
Multi-level marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,222), Bayern (reach 157,732), and Baden-Württemberg (reach 127,472). These three regions account for the largest share of the active audience.
What other brands do Multi-level marketing fans also like?
Beyond Multi-level marketing itself, the audience over-indexes on Tagesschau (2×), WeTransfer (4.31×), LinkedIn (2.24×), and Affiliate marketing (6.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Multi-level marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.