Rascasse Audience Intelligence

Multi-level marketing Audience in Germany

A data profile of the people who buy, follow and care about Multi-level marketing in Germany — modelled from more than twelve digital signal sources. Multi-level marketing has an estimated audience of 832,569 people in Germany.

#3518among Topic in Germany#643in Business & Career

The average Multi-level marketing fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peacemaker, Tagesschau, WeTransfer, with strongest over-indexing on Peacemaker (3.82× the country average).

Demographically, the Multi-level marketing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Multi-level marketing fan in Germany is more female, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Peacemaker.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multi-level marketing profile in Germany.

Audience size
833K
in Germany
Gender
59.9%♀
40.1% male
Age
37.3
average years
Country rank
#7617
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multi-level marketing fans

59.9% are female, 40.1% are male, average age 37.3.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Multi-level marketing audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age37.3
Estimated audience size832,569
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Multi-level marketing audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Multi-level marketing audience comes from Germany.

Worldwide audience distribution share by country for Multi-level marketing
CountryShare
United States22.0%
Brazil7.4%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multi-level marketing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Multi-level marketing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.10×
02Saarland~10K1.07×
03Bayern~100K1.06×
04Baden-Württemberg~100K1.03×
05Berlin~40K1.00×
06Mecklenburg-Vorpommern~20K1.00×
07Niedersachsen~80K0.98×
08Schleswig-Holstein~30K0.98×
09Thüringen~20K0.98×
10Hamburg~20K0.98×
11Sachsen~40K0.97×
12Brandenburg~30K0.97×
13Sachsen-Anhalt~20K0.97×
14Hessen~60K0.96×
15Rheinland-Pfalz~40K0.96×
16Nordrhein-Westfalen~200K0.93×
Fig. 06

Affinity by region

Affinity by region — Multi-level marketing, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multi-level marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multi-level marketing audience
#·InterestCategoryAffinity×
01AmwayHealth14.76×
02Direct sellingFashion & Accessoires7.44×
03Affiliate marketingBusiness & Career6.07×
04American Marketing AssociationBusiness & Career5.24×
05Marketing strategyBusiness & Career4.65×
06WeTransferInternet & Social Media4.31×
07MentorshipKids & Family4.29×
08Business modelBusiness & Career4.28×
09PeacemakerMovies & TV3.82×
10Sales managementBusiness & Career2.97×
11Digital electronicsTechnology & Electronics2.96×
12Thomas GottschalkMovies & TV2.59×
13DATEVTechnology & Electronics2.59×
14HugendubelShopping2.25×
15ClaudeTechnology & Electronics2.09×
16SupermanMovies & TV2.08×
17TagesschauMovies & TV2.00×
18TrainingSports1.61×
19MoviesMovies & TV1.53×
20SoccerSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multi-level marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multi-level marketing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.96×
Career OrientationPOWER1.71×
Healthy LifestyleBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multi-level marketing audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
DIY MentalityTHRILL0.97×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multi-level marketing have in Germany?

Multi-level marketing has an estimated audience of 832,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Multi-level marketing fans?

59.9% of Multi-level marketing fans are female, 40.1% are male, with an average age of 37.3 years.

03

Which brands do Multi-level marketing fans like most?

Multi-level marketing fans show strongest brand affinity for Peacemaker (3.82×), Tagesschau (2×), and WeTransfer (4.31×) over the country average.

04

Where do Multi-level marketing fans live in Germany?

Multi-level marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Multi-level marketing fans also like?

Beyond Multi-level marketing itself, the audience over-indexes on Tagesschau (2×), WeTransfer (4.31×), Affiliate marketing (6.07×), and Movies (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Multi-level marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Multi-level marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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