Steering wheel Audience in United States

Steering wheel logo

Steering wheel has an estimated audience of 2,698,863 people in United States. 28.4% are female, 71.6% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, Hipster, Historic site, MK, Hog Hunting.

The average Steering wheel fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, Hipster, Historic site, with strongest over-indexing on Hammock camping (15.88× the country average). Demographically, the Steering wheel audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Steering wheel fans

Demographic split for Steering wheel audience in United States
MetricValue
Female28.4%
Male71.6%
Average age38.5
Estimated audience size2,698,863

Audience persona

The typical Steering wheel fan in United States is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Steering wheel in United States
RegionReachAffinity
California363,7191.23×
Texas289,4651.25×
Florida211,3081.16×
New York143,7220.95×
Georgia98,7681.19×
Illinois95,0261.06×
North Carolina85,5671.05×
Pennsylvania84,1290.93×
Ohio79,1860.95×
Virginia72,1911.1×
Michigan70,9461.01×
New Jersey65,5130.95×
Arizona63,6451.15×
Tennessee63,1381.17×
Washington61,8831.14×
Indiana48,1290.98×
Massachusetts45,5640.86×
Missouri45,5071.05×
Alabama44,5361.18×
South Carolina42,7941.05×
Maryland40,2240.87×
Kentucky39,8491.18×
Colorado38,1830.9×
Louisiana36,6911.05×
Minnesota36,2960.94×
Wisconsin35,8440.88×
Oklahoma33,8111.13×
Oregon32,2671.04×
Nevada29,0881.11×
Mississippi27,8671.25×
Connecticut26,2020.97×
Utah25,0161.04×
Arkansas23,9971.08×
Kansas23,0811.09×
Iowa21,2160.95×
New Mexico16,3071.2×
Nebraska14,8991.1×
Idaho14,4881.07×
West Virginia12,9131.03×
Hawaii12,4801.08×
New Hampshire7,9530.75×
Maine6,9040.71×
Rhode Island6,6270.77×
Delaware6,2170.84×
Montana6,0190.8×
Washington, District of Columbia5,7820.71×
North Dakota5,3430.96×
South Dakota5,2600.84×
Alaska4,4420.77×
Wyoming3,6720.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steering wheel audience
BrandAffinityCategory
Hammock camping15.88×Travel & Leisure
Hipster12.91×Politics & Society
Historic site4.73×Arts & Culture
MK4.58×Music & Radio
Hog Hunting3.57×Sports
Urban Outfitters1.69×Shopping
Vivian Campbell17.33×Music & Radio
Diane Sawyer7.5×Movies & TV
N1 road (South Africa)3.05×Travel & Leisure
Monogram2.46×Home & Garden
Northrop Grumman4.04×Business & Career
Life of Pi5.8×Movies & TV
Title Nine6.34×Fashion & Accessoires
Goose (band)3.67×Pets & Animals
Jason Hawes15.46×Movies & TV
Leverage (TV series)3.75×Movies & TV
Hideki Matsuyama5.99×Sports
Wikia1.84×Internet & Social Media
Urban horticulture1.82×Home & Garden
Hipmunk15.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steering wheel audience
TraitClusterScore
Need for SecurityCONSERVATISM1.91
Luxury OrientationPREMIUM1.55
PatriotismCONSERVATISM1.35
Family OrientationCONSERVATISM1.3
Quality AwarenessPREMIUM1.28
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Steering wheel
CountryShare
United States19.1%
United Kingdom7.7%
Thailand6.2%

See Steering wheel audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Steering wheel have in United States?

Steering wheel has an estimated audience of 2,698,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Steering wheel fans?

28.4% of Steering wheel fans are female, 71.6% are male, with an average age of 38.5 years.

Which brands do Steering wheel fans like most?

Steering wheel fans show strongest brand affinity for Hammock camping (15.88×), Hipster (12.91×), and Historic site (4.73×) over the country average.

Where do Steering wheel fans live in United States?

Steering wheel fans in United States are most concentrated in California (reach 363,719), Texas (reach 289,465), and Florida (reach 211,308). These three regions account for the largest share of the active audience.

What other brands do Steering wheel fans also like?

Beyond Steering wheel itself, the audience over-indexes on Hipster (12.91×), Historic site (4.73×), MK (4.58×), and Hog Hunting (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steering wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.