Rascasse Audience Intelligence

Steering wheel Audience in United States

A data profile of the people who buy, follow and care about Steering wheel in United States — modelled from more than twelve digital signal sources. Steering wheel has an estimated audience of 2,698,863 people in United States.

#5404among Topic in United States#381in Cars & Mobility

The average Steering wheel fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Paul, Acura MDX, Honda Pilot, with strongest over-indexing on Jake Paul (17.33× the country average).

Demographically, the Steering wheel audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steering wheel fan in United States is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steering wheel profile in United States.

Audience size
2.7M
in United States
Gender
28.4%♀
71.6% male
Age
38.5
average years
Country rank
#11208
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steering wheel fans

28.4% are female, 71.6% are male, average age 38.5.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Steering wheel audience in United States
MetricValue
Female28.4%
Male71.6%
Average age38.5
Estimated audience size2,698,863
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Steering wheel audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Steering wheel audience comes from United States.

Worldwide audience distribution share by country for Steering wheel
CountryShare
United States19.1%
United Kingdom7.7%
Thailand6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steering wheel audience in United States is strongest.

Fig. 05

Top regions by affinity

Steering wheel fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.25×
02Texas~300K1.23×
03Kentucky~40K1.22×
04Mississippi~30K1.21×
05California~400K1.19×
06Alabama~40K1.16×
07Georgia~100K1.15×
08Oklahoma~30K1.15×
09Virginia~70K1.14×
10Hawaii~10K1.13×
11Arkansas~20K1.12×
12Kansas~20K1.12×
13Nebraska~10K1.10×
14North Carolina~90K1.09×
15Arizona~60K1.09×
16Louisiana~40K1.08×
17Nevada~30K1.08×
18Tennessee~60K1.06×
19Washington~60K1.05×
20Idaho~10K1.05×
21West Virginia~10K1.05×
22Florida~200K1.03×
23Illinois~90K1.03×
24Indiana~50K1.03×
25South Carolina~40K1.02×
26Utah~20K1.02×
27North Dakota~6K1.02×
28Missouri~40K1.00×
29Iowa~20K0.98×
30South Dakota~6K0.98×
31Michigan~70K0.97×
32New Jersey~70K0.97×
33Oregon~30K0.97×
34Pennsylvania~90K0.96×
35Ohio~80K0.95×
36Wyoming~4K0.95×
37Connecticut~30K0.93×
38Delaware~7K0.91×
39Alaska~5K0.91×
40Minnesota~30K0.90×
41Montana~7K0.90×
42Wisconsin~40K0.89×
43Colorado~40K0.88×
44New York~100K0.87×
45Maryland~40K0.87×
46Rhode Island~7K0.86×
47Massachusetts~40K0.84×
48Maine~8K0.81×
49New Hampshire~9K0.80×
50Washington, District of Columbia~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Steering wheel, United States
0.70×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steering wheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steering wheel audience
#·InterestCategoryAffinity×
01Jake PaulInternet & Social Media17.33×
02Toyota CrownCars & Mobility17.33×
03Acura TLXCars & Mobility17.33×
04Acura RDXCars & Mobility17.33×
05Acura MDXCars & Mobility17.18×
06Infiniti Q50Cars & Mobility15.98×
07Cruise controlCars & Mobility15.14×
08Lexus GXCars & Mobility14.91×
09Honda PilotCars & Mobility14.12×
10Lamborghini UrusCars & Mobility10.29×
11Honda AccordCars & Mobility10.12×
12Nissan RogueCars & Mobility9.27×
13Automotive lightingCars & Mobility6.36×
14HatchbackCars & Mobility4.86×
15Enterprise Rent-A-CarCars & Mobility4.32×
16O'Reilly Auto PartsCars & Mobility4.26×
17Advance Auto PartsCars & Mobility4.01×
18Discount TireShopping3.83×
19Used carCars & Mobility2.98×
20AutoZoneCars & Mobility2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steering wheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steering wheel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.31×
PatriotismCONSERVATISM1.81×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steering wheel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.68×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steering wheel have in United States?

Steering wheel has an estimated audience of 2,698,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steering wheel fans?

28.4% of Steering wheel fans are female, 71.6% are male, with an average age of 38.5 years.

03

Which brands do Steering wheel fans like most?

Steering wheel fans show strongest brand affinity for Jake Paul (17.33×), Acura MDX (17.18×), and Honda Pilot (14.12×) over the country average.

04

Where do Steering wheel fans live in United States?

Steering wheel fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steering wheel fans also like?

Beyond Steering wheel itself, the audience over-indexes on Acura MDX (17.18×), Honda Pilot (14.12×), Toyota Crown (17.33×), and Enterprise Rent-A-Car (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Steering wheel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steering wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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