Rascasse Audience Intelligence

Power steering Audience in United States

A data profile of the people who buy, follow and care about Power steering in United States — modelled from more than twelve digital signal sources. Power steering has an estimated audience of 1,353,070 people in United States.

#7658among Topic in United States#621in Cars & Mobility

The average Power steering fan in United States is 41.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jake Paul, AutoZone, O'Reilly Auto Parts, with strongest over-indexing on Jake Paul (20× the country average).

Demographically, the Power steering audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power steering fan in United States is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power steering profile in United States.

Audience size
1.4M
in United States
Gender
12.0%♀
88.0% male
Age
41.7
average years
Country rank
#19135
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power steering fans

12.0% are female, 88.0% are male, average age 41.7.

Fig. 02

Gender split

12.0%
Female
88.0%
Male
Demographic split for Power steering audience in United States
MetricValue
Female12.0%
Male88.0%
Average age41.7
Estimated audience size1,353,070
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Power steering audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Power steering audience comes from United States.

Worldwide audience distribution share by country for Power steering
CountryShare
United States27.0%
United Kingdom6.3%
South Africa6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power steering audience in United States is strongest.

Fig. 05

Top regions by affinity

Power steering fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.53×
02New Mexico~9K1.29×
03Arizona~30K1.24×
04Louisiana~20K1.22×
05Oklahoma~20K1.19×
06California~200K1.15×
07Nevada~20K1.15×
08Mississippi~10K1.15×
09Tennessee~30K1.14×
10Alabama~20K1.13×
11Arkansas~10K1.13×
12Hawaii~7K1.13×
13Florida~100K1.11×
14Kansas~10K1.10×
15North Carolina~40K1.09×
16Colorado~20K1.09×
17Nebraska~7K1.09×
18Georgia~40K1.07×
19Kentucky~20K1.05×
20Indiana~30K1.04×
21Illinois~50K1.03×
22Connecticut~10K1.03×
23Michigan~40K1.01×
24Maryland~20K1.01×
25South Carolina~20K1.01×
26Utah~10K1.01×
27Iowa~10K1.01×
28Alaska~3K1.01×
29Minnesota~20K0.98×
30North Dakota~3K0.98×
31Ohio~40K0.97×
32Missouri~20K0.97×
33South Dakota~3K0.97×
34Virginia~30K0.95×
35Massachusetts~30K0.95×
36Rhode Island~4K0.95×
37Oregon~10K0.94×
38Idaho~6K0.94×
39New Jersey~30K0.92×
40Washington~30K0.92×
41Wisconsin~20K0.92×
42Delaware~3K0.90×
43Montana~3K0.89×
44West Virginia~5K0.86×
45Vermont~2K0.86×
46Pennsylvania~40K0.85×
47Washington, District of Columbia~3K0.82×
48New Hampshire~4K0.81×
49Maine~4K0.81×
50New York~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Power steering, United States
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power steering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power steering audience
#·InterestCategoryAffinity×
01Cruise controlCars & Mobility26.63×
02Jake PaulInternet & Social Media20.00×
03Toyota CrownCars & Mobility20.00×
04Hyundai ElantraCars & Mobility13.51×
05Acura MDXCars & Mobility11.01×
06Honda PilotCars & Mobility9.42×
07O'Reilly Auto PartsCars & Mobility6.08×
08Advance Auto PartsCars & Mobility5.97×
09HatchbackCars & Mobility5.97×
10MotorboatCars & Mobility5.68×
11Lawn mowerHome & Garden5.59×
12Apple StoreShopping5.28×
13Discount TireShopping5.20×
14Diesel engineCars & Mobility5.15×
15AutoZoneCars & Mobility4.97×
16Air pollutionHealth4.57×
17Enterprise Rent-A-CarCars & Mobility4.19×
18Solar energyHome & Garden3.54×
19Used carCars & Mobility3.50×
20Real propertyHome & Garden3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power steering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power steering audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.33×
PatriotismCONSERVATISM2.47×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power steering audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
Design AffinityPREMIUM0.62×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power steering have in United States?

Power steering has an estimated audience of 1,353,070 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Power steering fans?

12.0% of Power steering fans are female, 88.0% are male, with an average age of 41.7 years.

03

Which brands do Power steering fans like most?

Power steering fans show strongest brand affinity for Jake Paul (20×), AutoZone (4.97×), and O'Reilly Auto Parts (6.08×) over the country average.

04

Where do Power steering fans live in United States?

Power steering fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Power steering fans also like?

Beyond Power steering itself, the audience over-indexes on AutoZone (4.97×), O'Reilly Auto Parts (6.08×), Advance Auto Parts (5.97×), and Cruise control (26.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Power steering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Power steering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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