Power steering Audience in United States

Power steering logo

Power steering has an estimated audience of 1,353,070 people in United States. 12.0% are female, 88.0% are male, average age 41.7. Top regions: Texas, California, Florida. Top brand affinities: Diane Sawyer, MK, Hammock camping, Urban Outfitters, Hipster.

The average Power steering fan in United States is 41.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diane Sawyer, MK, Hammock camping, with strongest over-indexing on Diane Sawyer (15× the country average). Demographically, the Power steering audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Power steering fans

Demographic split for Power steering audience in United States
MetricValue
Female12.0%
Male88.0%
Average age41.7
Estimated audience size1,353,070

Audience persona

The typical Power steering fan in United States is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Power steering in United States
RegionReachAffinity
Texas184,3141.58×
California178,5991.2×
Florida111,9371.22×
New York57,7400.76×
Illinois47,1621.05×
Georgia45,4151.09×
North Carolina45,0411.11×
Ohio40,5210.97×
Pennsylvania38,5790.85×
Arizona36,8441.33×
Michigan35,3391×
New Jersey32,5870.95×
Tennessee31,5351.16×
Virginia31,2180.95×
Washington26,3420.97×
Indiana26,2531.06×
Colorado25,8311.21×
Massachusetts24,7370.93×
Maryland23,5031.01×
Louisiana22,5581.29×
Alabama21,3321.13×
South Carolina20,5571.01×
Missouri20,4120.94×
Minnesota19,2370.99×
Kentucky18,2391.08×
Wisconsin18,0840.89×
Oklahoma17,6201.17×
Nevada15,9031.22×
Oregon15,3830.99×
Connecticut14,4011.06×
Utah13,3541.1×
Arkansas13,1361.18×
Mississippi13,0891.17×
Kansas11,4601.07×
Iowa10,8790.98×
New Mexico8,8341.3×
Nebraska7,6421.13×
Hawaii6,8841.18×
Idaho6,1600.91×
West Virginia4,0020.64×
Rhode Island3,6620.85×
Maine3,0230.62×
New Hampshire3,0230.57×
South Dakota2,9780.95×
Montana2,9590.79×
Washington, District of Columbia2,9510.73×
Delaware2,8520.76×
Alaska2,4630.85×
North Dakota2,3420.84×
Wyoming1,4570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power steering audience
BrandAffinityCategory
Diane Sawyer15×Movies & TV
MK6.26×Music & Radio
Hammock camping9.29×Travel & Leisure
Urban Outfitters2.18×Shopping
Hipster11.09×Politics & Society
Vivian Campbell20×Music & Radio
Historic site4.35×Arts & Culture
N1 road (South Africa)3.58×Travel & Leisure
Northrop Grumman4.51×Business & Career
Monogram2.56×Home & Garden
Writers Guild of America20×Literature
Leverage (TV series)3.96×Movies & TV
Life of Pi5.73×Movies & TV
Keith Stanfield3.92×Movies & TV
Racing1.54×Cars & Mobility
Hog Hunting1.99×Sports
Israeli cuisine5.31×Food & Beverages
Kendra Scott1.7×Fashion & Accessoires
Barclays Center6.97×Sports
Totally Spies!6.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power steering audience
TraitClusterScore
Need for SecurityCONSERVATISM2.56
PatriotismCONSERVATISM1.72
Quality AwarenessPREMIUM1.41
Career OrientationPOWER1.2
Family OrientationCONSERVATISM1.16
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Power steering
CountryShare
United States27.0%
United Kingdom6.4%
South Africa6.2%

See Power steering audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Power steering have in United States?

Power steering has an estimated audience of 1,353,070 people in United States, concentrated in Texas and California.

What is the gender split and age of Power steering fans?

12.0% of Power steering fans are female, 88.0% are male, with an average age of 41.7 years.

Which brands do Power steering fans like most?

Power steering fans show strongest brand affinity for Diane Sawyer (15×), MK (6.26×), and Hammock camping (9.29×) over the country average.

Where do Power steering fans live in United States?

Power steering fans in United States are most concentrated in Texas (reach 184,314), California (reach 178,599), and Florida (reach 111,937). These three regions account for the largest share of the active audience.

What other brands do Power steering fans also like?

Beyond Power steering itself, the audience over-indexes on MK (6.26×), Hammock camping (9.29×), Urban Outfitters (2.18×), and Hipster (11.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power steering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.