Alloy wheel Audience in United States

Alloy wheel logo

Alloy wheel has an estimated audience of 1,674,902 people in United States. 19.7% are female, 80.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, MK, Elsword, Hipster, Combat sport.

The average Alloy wheel fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, MK, Elsword, with strongest over-indexing on Hammock camping (13× the country average). Demographically, the Alloy wheel audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Alloy wheel fans

Demographic split for Alloy wheel audience in United States
MetricValue
Female19.7%
Male80.3%
Average age36.7
Estimated audience size1,674,902

Audience persona

The typical Alloy wheel fan in United States is more male, around 36.7 years old, with strong Need for Security tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Alloy wheel in United States
RegionReachAffinity
California226,7871.23×
Texas187,9261.31×
Florida117,8921.04×
New York73,9230.79×
Georgia68,2541.32×
Virginia65,4801.61×
Illinois57,8201.04×
North Carolina55,2771.1×
Pennsylvania52,4620.93×
Ohio47,1290.91×
New Jersey46,4641.09×
Missouri41,7541.55×
Michigan37,1850.85×
Arizona36,6011.07×
Maryland35,9361.25×
Tennessee34,4601.03×
Massachusetts33,3381.01×
Indiana33,2241.09×
Washington32,8950.98×
Colorado29,4711.12×
Alabama28,0931.2×
South Carolina27,0281.07×
Wisconsin24,2500.96×
Louisiana24,0921.12×
Kentucky23,1691.1×
Minnesota20,9380.87×
Connecticut19,9591.19×
Kansas18,9961.44×
Oregon18,3330.95×
Nevada16,8381.04×
Oklahoma16,8340.91×
Arkansas15,4011.12×
Mississippi13,9851.01×
Utah13,9740.93×
Iowa12,6550.92×
New Mexico10,4251.24×
Nebraska8,3450.99×
Hawaii7,8511.09×
Idaho6,6640.79×
West Virginia6,3740.82×
New Hampshire5,3510.81×
Delaware4,6271×
Rhode Island4,3060.81×
Maine4,1120.69×
Washington, District of Columbia3,5270.7×
Montana3,0340.65×
Alaska2,5200.7×
South Dakota2,2720.59×
North Dakota2,1120.61×
Vermont1,9760.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alloy wheel audience
BrandAffinityCategory
Hammock camping13×Travel & Leisure
MK6.23×Music & Radio
Elsword22.94×Games
Hipster12.75×Politics & Society
Combat sport1.93×Sports
Hog Hunting3.87×Sports
N1 road (South Africa)4.27×Travel & Leisure
Title Nine10.59×Fashion & Accessoires
Product design1.81×Business & Career
Life of Pi8.57×Movies & TV
Urban Outfitters1.52×Shopping
Northrop Grumman4.67×Business & Career
Pro-Ject2.99×Music & Radio
Leverage (TV series)4.53×Movies & TV
Arrietty9.51×Movies & TV
Racing1.7×Cars & Mobility
Diane Sawyer5.6×Movies & TV
Hideki Matsuyama6.56×Sports
Jason Hawes16.39×Movies & TV
Iyanla Vanzant8.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alloy wheel audience
TraitClusterScore
Need for SecurityCONSERVATISM2
Quality AwarenessPREMIUM1.64
Family OrientationCONSERVATISM1.6
PatriotismCONSERVATISM1.22
Career OrientationPOWER1.19
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Alloy wheel
CountryShare
United Kingdom18.3%
United States18.1%
Australia5.6%

See Alloy wheel audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Alloy wheel have in United States?

Alloy wheel has an estimated audience of 1,674,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Alloy wheel fans?

19.7% of Alloy wheel fans are female, 80.3% are male, with an average age of 36.7 years.

Which brands do Alloy wheel fans like most?

Alloy wheel fans show strongest brand affinity for Hammock camping (13×), MK (6.23×), and Elsword (22.94×) over the country average.

Where do Alloy wheel fans live in United States?

Alloy wheel fans in United States are most concentrated in California (reach 226,787), Texas (reach 187,926), and Florida (reach 117,892). These three regions account for the largest share of the active audience.

What other brands do Alloy wheel fans also like?

Beyond Alloy wheel itself, the audience over-indexes on MK (6.23×), Elsword (22.94×), Hipster (12.75×), and Combat sport (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alloy wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.