Rascasse Audience Intelligence

Alloy wheel Audience in United States

A data profile of the people who buy, follow and care about Alloy wheel in United States — modelled from more than twelve digital signal sources. Alloy wheel has an estimated audience of 1,674,902 people in United States.

#6916among Topic in United States#550in Cars & Mobility

The average Alloy wheel fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Advance Auto Parts, Discount Tire, AutoZone, with strongest over-indexing on Advance Auto Parts (7.66× the country average).

Demographically, the Alloy wheel audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alloy wheel fan in United States is more male, around 36.7 years old, with strong Need for Security tendencies and a notable affinity for Advance Auto Parts.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alloy wheel profile in United States.

Audience size
1.7M
in United States
Gender
19.7%♀
80.3% male
Age
36.7
average years
Country rank
#16340
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alloy wheel fans

19.7% are female, 80.3% are male, average age 36.7.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Alloy wheel audience in United States
MetricValue
Female19.7%
Male80.3%
Average age36.7
Estimated audience size1,674,902
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Alloy wheel audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Alloy wheel audience comes from United States.

Worldwide audience distribution share by country for Alloy wheel
CountryShare
United Kingdom18.3%
United States18.1%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alloy wheel audience in United States is strongest.

Fig. 05

Top regions by affinity

Alloy wheel fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.43×
02Virginia~60K1.38×
03Georgia~70K1.28×
04Kansas~20K1.27×
05Maryland~40K1.26×
06Texas~200K1.22×
07Alabama~30K1.22×
08California~200K1.15×
09Connecticut~20K1.14×
10Indiana~30K1.10×
11Arkansas~20K1.10×
12Hawaii~8K1.10×
13Louisiana~20K1.09×
14Arizona~40K1.08×
15South Carolina~30K1.08×
16New Mexico~9K1.08×
17Mississippi~10K1.07×
18North Carolina~50K1.05×
19Colorado~30K1.04×
20Kentucky~20K1.04×
21Illinois~60K1.02×
22New Jersey~40K1.02×
23Nevada~20K1.02×
24Nebraska~9K1.02×
25Tennessee~30K1.00×
26Massachusetts~30K1.00×
27Delaware~5K1.00×
28Florida~100K0.99×
29Wisconsin~20K0.98×
30Rhode Island~5K0.98×
31Oklahoma~20K0.97×
32Utah~10K0.96×
33Pennsylvania~50K0.95×
34Iowa~10K0.94×
35Alaska~3K0.94×
36Ohio~50K0.93×
37Washington~30K0.93×
38Oregon~20K0.93×
39West Virginia~7K0.93×
40Vermont~3K0.92×
41Minnesota~20K0.90×
42Idaho~8K0.90×
43New Hampshire~6K0.90×
44South Dakota~3K0.90×
45North Dakota~3K0.90×
46Maine~5K0.88×
47Montana~4K0.88×
48Washington, District of Columbia~4K0.84×
49Michigan~40K0.83×
50New York~70K0.77×
Fig. 06

Affinity by region

Affinity by region — Alloy wheel, United States
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alloy wheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alloy wheel audience
#·InterestCategoryAffinity×
01Cruise controlCars & Mobility20.00×
02Acura RDXCars & Mobility19.52×
03Infiniti Q50Cars & Mobility19.06×
04Acura TLXCars & Mobility17.19×
05Acura MDXCars & Mobility15.87×
06Lexus GXCars & Mobility15.26×
07Honda PilotCars & Mobility12.57×
08Honda AccordCars & Mobility10.74×
09Rim (wheel)Cars & Mobility9.74×
10SuperchargerCars & Mobility9.20×
11Advance Auto PartsCars & Mobility7.66×
12Discount TireShopping7.09×
13HatchbackCars & Mobility6.64×
14CarcareCars & Mobility6.58×
15Automobile repair shopCars & Mobility5.69×
16O'Reilly Auto PartsCars & Mobility4.91×
17AutoZoneCars & Mobility4.61×
18Enterprise Rent-A-CarCars & Mobility4.18×
19Solar energyHome & Garden3.54×
20Used carCars & Mobility3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alloy wheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alloy wheel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
Quality AwarenessPREMIUM1.78×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alloy wheel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.68×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alloy wheel have in United States?

Alloy wheel has an estimated audience of 1,674,902 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alloy wheel fans?

19.7% of Alloy wheel fans are female, 80.3% are male, with an average age of 36.7 years.

03

Which brands do Alloy wheel fans like most?

Alloy wheel fans show strongest brand affinity for Advance Auto Parts (7.66×), Discount Tire (7.09×), and AutoZone (4.61×) over the country average.

04

Where do Alloy wheel fans live in United States?

Alloy wheel fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alloy wheel fans also like?

Beyond Alloy wheel itself, the audience over-indexes on Discount Tire (7.09×), AutoZone (4.61×), Acura MDX (15.87×), and O'Reilly Auto Parts (4.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Alloy wheel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alloy wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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