Sunroof Audience in United States

Sunroof logo

Sunroof has an estimated audience of 1,982,850 people in United States. 37.5% are female, 62.5% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Vivian Campbell, Combat sport, MK, Jason Hawes, Leverage (TV series).

The average Sunroof fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vivian Campbell, Combat sport, MK, with strongest over-indexing on Vivian Campbell (20× the country average). Demographically, the Sunroof audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sunroof fans

Demographic split for Sunroof audience in United States
MetricValue
Female37.5%
Male62.5%
Average age36.2
Estimated audience size1,982,850

Audience persona

The typical Sunroof fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Vivian Campbell.

Top regions in United States

Top regions ranked by reach for Sunroof in United States
RegionReachAffinity
California282,4511.3×
Texas205,2731.2×
Florida139,5181.04×
New York105,5480.95×
Illinois68,2641.03×
Pennsylvania67,4301.01×
Georgia65,9341.08×
North Carolina60,8141.02×
Ohio57,1720.94×
New Jersey54,9291.09×
Michigan52,7911.02×
Virginia48,2841×
Washington47,5911.2×
Arizona46,4901.15×
Massachusetts41,3811.06×
Tennessee40,1711.01×
Indiana38,6401.07×
Maryland34,2451×
Missouri33,3741.04×
Alabama28,8801.04×
Colorado28,3590.91×
Wisconsin27,3640.92×
Minnesota27,2720.96×
South Carolina26,8650.9×
Utah25,6071.44×
Louisiana25,2140.99×
Oregon24,0691.06×
Oklahoma23,8861.08×
Kentucky21,3700.86×
Nevada19,1101×
Connecticut18,9240.95×
Arkansas17,0801.05×
Mississippi15,9570.98×
Kansas15,5400.99×
Iowa14,8220.91×
Idaho11,1391.12×
Nebraska11,0131.11×
New Mexico10,5101.06×
Hawaii10,0111.17×
West Virginia7,6980.83×
New Hampshire7,3890.95×
Maine6,3730.9×
Rhode Island5,3670.85×
Delaware5,2590.96×
Montana5,1090.93×
Washington, District of Columbia4,4910.75×
Alaska4,1180.97×
South Dakota3,9520.86×
North Dakota3,8480.94×
Vermont2,3600.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunroof audience
BrandAffinityCategory
Vivian Campbell20×Music & Radio
Combat sport1.57×Sports
MK3.31×Music & Radio
Jason Hawes20×Movies & TV
Leverage (TV series)4.82×Movies & TV
Hammock camping5.28×Travel & Leisure
Hipster7.07×Politics & Society
Hog Hunting2.36×Sports
Life of Pi5.84×Movies & TV
N1 road (South Africa)2.47×Travel & Leisure
Northrop Grumman3.75×Business & Career
Racing1.54×Cars & Mobility
Home staging3.06×Home & Garden
Israeli cuisine4.99×Food & Beverages
edureka19×Business & Career
Monogram1.98×Home & Garden
Urban horticulture1.84×Home & Garden
The Tree of Life (film)6.33×Movies & TV
Hideki Matsuyama5.25×Sports
Tokyo Story11.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunroof audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.43
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.09
Career OrientationPOWER1.08
Urban LifestyleOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Sunroof
CountryShare
United States26.7%
Taiwan6.0%
United Kingdom5.5%

See Sunroof audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sunroof have in United States?

Sunroof has an estimated audience of 1,982,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunroof fans?

37.5% of Sunroof fans are female, 62.5% are male, with an average age of 36.2 years.

Which brands do Sunroof fans like most?

Sunroof fans show strongest brand affinity for Vivian Campbell (20×), Combat sport (1.57×), and MK (3.31×) over the country average.

Where do Sunroof fans live in United States?

Sunroof fans in United States are most concentrated in California (reach 282,451), Texas (reach 205,273), and Florida (reach 139,518). These three regions account for the largest share of the active audience.

What other brands do Sunroof fans also like?

Beyond Sunroof itself, the audience over-indexes on Combat sport (1.57×), MK (3.31×), Jason Hawes (20×), and Leverage (TV series) (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunroof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.