Rascasse Audience Intelligence

Sunroof Audience in United States

A data profile of the people who buy, follow and care about Sunroof in United States — modelled from more than twelve digital signal sources. Sunroof has an estimated audience of 1,982,850 people in United States.

#6348among Topic in United States#482in Cars & Mobility

The average Sunroof fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jake Paul, Honda Pilot, Acura MDX, with strongest over-indexing on Jake Paul (20× the country average).

Demographically, the Sunroof audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunroof fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Jake Paul.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunroof profile in United States.

Audience size
2M
in United States
Gender
37.5%♀
62.5% male
Age
36.2
average years
Country rank
#14331
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunroof fans

37.5% are female, 62.5% are male, average age 36.2.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Sunroof audience in United States
MetricValue
Female37.5%
Male62.5%
Average age36.2
Estimated audience size1,982,850
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sunroof audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Sunroof audience comes from United States.

Worldwide audience distribution share by country for Sunroof
CountryShare
United States26.5%
Taiwan5.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunroof audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunroof fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.39×
02California~300K1.22×
03Hawaii~10K1.20×
04Idaho~10K1.19×
05Texas~200K1.14×
06Washington~50K1.14×
07Georgia~70K1.11×
08New Jersey~50K1.08×
09New Mexico~10K1.08×
10Nebraska~10K1.07×
11Arizona~40K1.06×
12Indiana~40K1.06×
13Oregon~20K1.06×
14Kansas~20K1.06×
15Alaska~4K1.06×
16North Dakota~4K1.06×
17North Carolina~60K1.03×
18Oklahoma~20K1.03×
19Delaware~6K1.03×
20Michigan~50K1.02×
21Virginia~50K1.02×
22Alabama~30K1.01×
23Arkansas~20K1.01×
24Montana~6K1.01×
25Massachusetts~40K0.99×
26Maryland~30K0.99×
27Missouri~30K0.99×
28Connecticut~20K0.99×
29Nevada~20K0.99×
30Florida~100K0.98×
31Pennsylvania~70K0.98×
32Illinois~60K0.98×
33Tennessee~40K0.97×
34Mississippi~20K0.96×
35Louisiana~20K0.95×
36Ohio~60K0.94×
37New Hampshire~7K0.94×
38Wisconsin~30K0.93×
39Minnesota~30K0.93×
40Iowa~20K0.93×
41South Dakota~4K0.93×
42New York~100K0.91×
43Maine~6K0.91×
44Rhode Island~6K0.91×
45South Carolina~30K0.90×
46Vermont~3K0.90×
47Colorado~30K0.89×
48Kentucky~20K0.89×
49West Virginia~8K0.87×
50Washington, District of Columbia~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Sunroof, United States
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunroof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunroof audience
#·InterestCategoryAffinity×
01Cruise controlCars & Mobility22.09×
02Jake PaulInternet & Social Media20.00×
03Toyota CrownCars & Mobility20.00×
04Acura RDXCars & Mobility20.00×
05Kia ForteCars & Mobility20.00×
06Acura TLXCars & Mobility16.95×
07Acura MDXCars & Mobility16.33×
08Honda RidgelineCars & Mobility16.00×
09Honda PilotCars & Mobility15.97×
10Ford EscapeCars & Mobility13.38×
11Nissan PathfinderCars & Mobility12.89×
12Nissan RogueCars & Mobility11.92×
13Toyota HighlanderCars & Mobility8.90×
14Ford ExplorerCars & Mobility8.73×
15HatchbackCars & Mobility5.37×
16Kia MotorsCars & Mobility4.96×
17Compact carCars & Mobility4.96×
18Enterprise Rent-A-CarCars & Mobility4.07×
19Used carCars & Mobility3.51×
20Solar energyHome & Garden3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunroof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunroof audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.14×
Quality AwarenessPREMIUM1.60×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunroof audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunroof have in United States?

Sunroof has an estimated audience of 1,982,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunroof fans?

37.5% of Sunroof fans are female, 62.5% are male, with an average age of 36.2 years.

03

Which brands do Sunroof fans like most?

Sunroof fans show strongest brand affinity for Jake Paul (20×), Honda Pilot (15.97×), and Acura MDX (16.33×) over the country average.

04

Where do Sunroof fans live in United States?

Sunroof fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sunroof fans also like?

Beyond Sunroof itself, the audience over-indexes on Honda Pilot (15.97×), Acura MDX (16.33×), Toyota Crown (20×), and Cruise control (22.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Sunroof audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunroof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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