Rascasse Audience Intelligence

MediaTek Target Market in United States

A data profile of the people who buy, follow and care about MediaTek in United States — modelled from more than twelve digital signal sources. MediaTek has an estimated audience of 334,730 people in United States.

#27among Computer / hardware in United States#4722among Brand in United States#1165in Technology & Electronics

The average MediaTek fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MediaTek profile in United States.

Audience size
335K
in United States
Gender
43.9%♀
56.1% male
Age
42.0
average years
Country rank
#45684
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MediaTek

43.9% are female, 56.1% are male, average age 42.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for MediaTek audience in United States
MetricValue
Female43.9%
Male56.1%
Average age42.0
Estimated audience size334,730
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the MediaTek audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

9.0%

of the worldwide MediaTek audience comes from United States.

Worldwide audience distribution share by country for MediaTek
CountryShare
India32.0%
Japan12.4%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MediaTek audience in United States is strongest.

Fig. 05

Top regions by affinity

MediaTek customers by region in United States
#RegionReachAffinity×
01California~100K3.91×
02Washington~10K1.91×
03Massachusetts~10K1.80×
04Oregon~7K1.80×
05Washington, District of Columbia~2K1.73×
06New York~30K1.41×
07Texas~40K1.28×
08New Jersey~10K1.18×
09Arizona~8K1.18×
10Virginia~9K1.17×
11Indiana~7K1.14×
12Idaho~2K1.13×
13Illinois~10K1.08×
14Maryland~6K1.06×
15Nevada~3K1.03×
16New Hampshire~1K1.03×
17Colorado~5K1.00×
18Alaska<1K0.98×
19North Carolina~10K0.97×
20Michigan~8K0.96×
21Hawaii~1K0.95×
22Vermont<1K0.95×
23South Dakota<1K0.93×
24North Dakota<1K0.93×
25Georgia~9K0.92×
26Delaware<1K0.92×
27Connecticut~3K0.91×
28Rhode Island<1K0.91×
29Montana<1K0.91×
30Utah~3K0.90×
31Kansas~2K0.90×
32Pennsylvania~10K0.89×
33Maine~1K0.89×
34New Mexico~1K0.88×
35West Virginia~1K0.88×
36Minnesota~4K0.86×
37Oklahoma~3K0.86×
38Arkansas~2K0.85×
39Nebraska~1K0.85×
40Florida~20K0.84×
41Mississippi~2K0.84×
42Louisiana~4K0.83×
43Iowa~2K0.83×
44Missouri~4K0.82×
45Kentucky~3K0.82×
46Wisconsin~4K0.81×
47Ohio~8K0.77×
48Alabama~4K0.77×
49Tennessee~5K0.76×
50South Carolina~4K0.75×
Fig. 06

Affinity by region

Affinity by region — MediaTek, United States
0.75×1.00×3.91×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MediaTek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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