Snapdragon Audience in United States

Snapdragon logo

Snapdragon has an estimated audience of 1,739,067 people in United States. 49.1% are female, 50.9% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Morphine (band), Goop, Vocal harmony, Israel.

The average Snapdragon fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Morphine (band), Goop, with strongest over-indexing on Wikia (6.39× the country average). Demographically, the Snapdragon audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Snapdragon fans

Demographic split for Snapdragon audience in United States
MetricValue
Female49.1%
Male50.9%
Average age43.3
Estimated audience size1,739,067

Audience persona

The typical Snapdragon fan in United States is balanced, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Snapdragon in United States
RegionReachAffinity
California246,2991.29×
Texas156,8761.05×
Florida91,2850.78×
New York87,4270.9×
Washington66,7761.91×
North Carolina60,9411.16×
Georgia59,9361.12×
Pennsylvania54,8000.94×
Tennessee54,4751.56×
Illinois53,2250.92×
Ohio53,2100.99×
Michigan45,1110.99×
Virginia43,2751.02×
New Jersey38,4080.87×
Massachusetts36,8961.08×
Arizona32,1640.91×
Indiana31,6621×
Colorado30,4981.11×
Missouri28,9491.03×
South Carolina25,5650.98×
Oregon25,1741.26×
Minnesota25,0341×
Maryland25,0160.84×
Wisconsin24,4660.94×
Alabama21,3590.88×
Kentucky21,2470.97×
Louisiana20,5710.92×
Oklahoma19,3691×
Utah18,3451.18×
Kansas14,9531.09×
Connecticut14,7120.84×
Iowa14,1850.99×
Arkansas13,8100.96×
Nevada12,9420.77×
Mississippi11,0600.77×
Idaho10,9771.26×
Nebraska8,2560.95×
New Mexico7,4820.86×
West Virginia7,3330.91×
New Hampshire6,9611.02×
Maine6,6981.08×
Hawaii5,9620.8×
Montana5,0141.04×
Rhode Island4,6620.84×
Washington, District of Columbia4,1120.79×
North Dakota3,7871.06×
South Dakota3,6010.9×
Delaware3,5940.75×
Alaska3,3960.91×
Vermont3,1411.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapdragon audience
BrandAffinityCategory
Wikia6.39×Internet & Social Media
Morphine (band)14.48×Music & Radio
Goop7.01×Internet & Social Media
Vocal harmony5.78×Music & Radio
Israel2.49×Travel & Leisure
Governor of Michigan8.62×Politics & Society
Natural rubber2.38×Cars & Mobility
Sacred Heart Catholic Church (Dubuque, Iowa)12.72×Politics & Society
Home construction1.59×Home & Garden
Grinch4.32×Movies & TV
Wok6.88×Food & Beverages
Bank account2.35×Business & Career
Google Home5.89×Technology & Electronics
Hibachi6.94×Food & Beverages
3D printing2.17×Technology & Electronics
Elsword13.54×Games
El Paso County, Colorado10.57×Travel & Leisure
Grace Slick6.67×Music & Radio
headspace7.1×Health
No Escape (1994 film)8.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapdragon audience
TraitClusterScore
Luxury OrientationPREMIUM2.79
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER2.06
Family OrientationCONSERVATISM1.77
IndulgenceJOY1.74
Need for SecurityCONSERVATISM1.68

Worldwide distribution

Worldwide audience distribution share by country for Snapdragon
CountryShare
United States27.8%
Japan11.3%
United Kingdom7.4%

See Snapdragon audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Snapdragon have in United States?

Snapdragon has an estimated audience of 1,739,067 people in United States, concentrated in California and Texas.

What is the gender split and age of Snapdragon fans?

49.1% of Snapdragon fans are female, 50.9% are male, with an average age of 43.3 years.

Which brands do Snapdragon fans like most?

Snapdragon fans show strongest brand affinity for Wikia (6.39×), Morphine (band) (14.48×), and Goop (7.01×) over the country average.

Where do Snapdragon fans live in United States?

Snapdragon fans in United States are most concentrated in California (reach 246,299), Texas (reach 156,876), and Florida (reach 91,285). These three regions account for the largest share of the active audience.

What other brands do Snapdragon fans also like?

Beyond Snapdragon itself, the audience over-indexes on Morphine (band) (14.48×), Goop (7.01×), Vocal harmony (5.78×), and Israel (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapdragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.