Rascasse Audience Intelligence

Snapdragon Target Market in United States

A data profile of the people who buy, follow and care about Snapdragon in United States — modelled from more than twelve digital signal sources. Snapdragon has an estimated audience of 1,670,128 people in United States.

#1694among Brand in United States#572in Technology & Electronics

The average Snapdragon fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile virtual network operator, Qualcomm, Gizmodo, with strongest over-indexing on Mobile virtual network operator (49.68× the country average).

Demographically, the Snapdragon audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snapdragon fan in United States is more male, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Mobile virtual network operator.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapdragon profile in United States.

Audience size
1.7M
in United States
Gender
44.5%♀
55.5% male
Age
42.7
average years
Country rank
#16373
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Snapdragon

44.5% are female, 55.5% are male, average age 42.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Snapdragon audience in United States
MetricValue
Female44.5%
Male55.5%
Average age42.7
Estimated audience size1,670,128
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Snapdragon audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Snapdragon audience comes from United States.

Worldwide audience distribution share by country for Snapdragon
CountryShare
United States27.5%
Japan11.7%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapdragon audience in United States is strongest.

Fig. 05

Top regions by affinity

Snapdragon customers by region in United States
#RegionReachAffinity×
01Washington~80K2.22×
02Tennessee~60K1.71×
03Utah~20K1.32×
04Idaho~10K1.28×
05Oregon~20K1.23×
06North Carolina~60K1.20×
07North Dakota~4K1.18×
08Texas~200K1.11×
09Georgia~60K1.11×
10California~200K1.10×
11Montana~5K1.10×
12Maine~7K1.06×
13Vermont~3K1.06×
14Kentucky~20K1.05×
15Kansas~10K1.04×
16South Dakota~4K1.03×
17Minnesota~30K1.02×
18Arkansas~10K1.01×
19New Hampshire~7K1.01×
20Iowa~10K1.00×
21Ohio~50K0.99×
22Missouri~30K0.99×
23Nebraska~9K0.99×
24Indiana~30K0.98×
25Colorado~30K0.98×
26Alaska~4K0.98×
27Oklahoma~20K0.97×
28West Virginia~8K0.96×
29New Mexico~8K0.95×
30Michigan~40K0.94×
31Virginia~40K0.94×
32South Carolina~20K0.94×
33Louisiana~20K0.94×
34Wisconsin~20K0.92×
35Alabama~20K0.92×
36Pennsylvania~50K0.91×
37Massachusetts~30K0.90×
38Arizona~30K0.87×
39Connecticut~20K0.87×
40Rhode Island~5K0.85×
41Illinois~50K0.82×
42Delaware~4K0.81×
43Mississippi~10K0.80×
44Hawaii~6K0.79×
45Maryland~20K0.76×
46New York~70K0.75×
47Nevada~10K0.74×
48New Jersey~30K0.73×
49Florida~80K0.72×
50Washington, District of Columbia~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Snapdragon, United States
0.69×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapdragon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapdragon audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics49.68×
02A Million Ways to Die in the WestMovies & TV28.31×
03QualcommTechnology & Electronics24.27×
04Microsoft StoreTechnology & Electronics12.98×
05GizmodoTechnology & Electronics12.84×
06XiaomiTechnology & Electronics12.25×
07Paperless PostShopping10.58×
08Thandie NewtonMovies & TV10.45×
09Dropbox (service)Technology & Electronics9.66×
10SeikoFashion & Accessoires9.03×
11Mobile phone accessoriesTechnology & Electronics8.50×
12The VergeTechnology & Electronics8.18×
13PaneraiFashion & Accessoires7.95×
14Straight TalkTechnology & Electronics6.67×
15Family carCars & Mobility4.85×
16Digital photographyBusiness & Career4.60×
17IHeartRadioMusic & Radio4.41×
18RokuMovies & TV3.45×
19Computer hardwareTechnology & Electronics2.71×
20Android (operating system)Technology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapdragon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapdragon audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Luxury OrientationPREMIUM2.01×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapdragon audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.80×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Snapdragon's target market in United States?

Snapdragon's target market in United States covers an estimated 1,670,128 people, concentrated in California and Texas.

02

What is the gender split and age of Snapdragon customers?

44.5% of the Snapdragon audience are female, 55.5% are male, with an average age of 42.7 years.

03

Which brands do Snapdragon fans like most?

Snapdragon fans show strongest brand affinity for Mobile virtual network operator (49.68×), Qualcomm (24.27×), and Gizmodo (12.84×) over the country average.

04

Where do Snapdragon fans live in United States?

Snapdragon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Snapdragon fans also like?

Beyond Snapdragon itself, the audience over-indexes on Qualcomm (24.27×), Gizmodo (12.84×), Dropbox (service) (9.66×), and Digital photography (4.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Snapdragon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapdragon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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