Rascasse Audience Intelligence

Chromecast Target Market in Germany

A data profile of the people who buy, follow and care about Chromecast in Germany — modelled from more than twelve digital signal sources. Chromecast has an estimated audience of 736,318 people in Germany.

#10among Entertainment in Germany#1104among Brand in Germany#397in Technology & Electronics

The average Chromecast fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pyramid (game show), Streaming media, Amazon Fire TV, with strongest over-indexing on Pyramid (game show) (18.5× the country average).

Demographically, the Chromecast audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chromecast fan in Germany is more male, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for Pyramid (game show).

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chromecast profile in Germany.

Audience size
736K
in Germany
Gender
42.5%♀
57.5% male
Age
40.8
average years
Country rank
#8494
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chromecast

42.5% are female, 57.5% are male, average age 40.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Chromecast audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age40.8
Estimated audience size736,318
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Chromecast audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Chromecast audience comes from Germany.

Worldwide audience distribution share by country for Chromecast
CountryShare
United States14.5%
Japan11.2%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chromecast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chromecast customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.21×
02Schleswig-Holstein~30K1.17×
03Bremen~7K1.11×
04Nordrhein-Westfalen~200K1.10×
05Niedersachsen~80K1.09×
06Hamburg~20K1.07×
07Bayern~100K0.98×
08Hessen~60K0.97×
09Rheinland-Pfalz~40K0.97×
10Baden-Württemberg~100K0.96×
11Mecklenburg-Vorpommern~10K0.94×
12Sachsen~30K0.93×
13Brandenburg~20K0.93×
14Sachsen-Anhalt~20K0.89×
15Thüringen~20K0.86×
16Saarland~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Chromecast, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chromecast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chromecast audience
#·InterestCategoryAffinity×
01Eddie MarsanMovies & TV20.66×
02Pyramid (game show)Movies & TV18.50×
03Kate McKinnonMovies & TV12.82×
04Bohemian RhapsodyMovies & TV8.87×
05Limited liability companyBusiness & Career6.63×
06Android TVMovies & TV6.02×
07Amazon Fire TVMovies & TV5.52×
08Apple TVMovies & TV4.15×
09Keanu ReevesMovies & TV3.62×
10BeetlejuiceMovies & TV3.23×
11Streaming mediaTechnology & Electronics3.13×
12Smart TVTechnology & Electronics3.03×
13ARD MediathekMovies & TV2.35×
14PeacemakerMovies & TV2.12×
15ZDF MediathekMovies & TV2.11×
16BauhausShopping1.99×
17BarbieMovies & TV1.89×
18NetflixMovies & TV1.72×
19VodafoneTechnology & Electronics1.66×
20SportschauSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chromecast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chromecast audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.24×
Need for SecurityCONSERVATISM1.20×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chromecast audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Luxury OrientationPREMIUM0.94×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chromecast's target market in Germany?

Chromecast's target market in Germany covers an estimated 736,318 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chromecast customers?

42.5% of the Chromecast audience are female, 57.5% are male, with an average age of 40.8 years.

03

Which brands do Chromecast fans like most?

Chromecast fans show strongest brand affinity for Pyramid (game show) (18.5×), Streaming media (3.13×), and Amazon Fire TV (5.52×) over the country average.

04

Where do Chromecast fans live in Germany?

Chromecast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chromecast fans also like?

Beyond Chromecast itself, the audience over-indexes on Streaming media (3.13×), Amazon Fire TV (5.52×), Eddie Marsan (20.66×), and Bauhaus (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in Germany

See Chromecast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chromecast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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