Chromecast Audience in Germany
Chromecast has an estimated audience of 746,787 people in Germany. 42.5% are female, 57.5% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pyramid (game show), Streaming media, Amazon Fire TV, Eddie Marsan, Bauhaus.
The average Chromecast fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pyramid (game show), Streaming media, Amazon Fire TV, with strongest over-indexing on Pyramid (game show) (18.5× the country average). Demographically, the Chromecast audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Chromecast fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.8 |
| Estimated audience size | 746,787 |
Audience persona
The typical Chromecast fan in Germany is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pyramid (game show).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,153 | 1.12× |
| Bayern | 120,855 | 1.01× |
| Baden-Württemberg | 100,206 | 0.98× |
| Niedersachsen | 79,808 | 1.1× |
| Hessen | 55,759 | 0.98× |
| Berlin | 42,802 | 1.28× |
| Rheinland-Pfalz | 36,843 | 0.98× |
| Sachsen | 34,235 | 0.93× |
| Schleswig-Holstein | 31,554 | 1.18× |
| Brandenburg | 21,518 | 0.93× |
| Hamburg | 18,072 | 1.07× |
| Sachsen-Anhalt | 16,497 | 0.85× |
| Thüringen | 15,844 | 0.83× |
| Mecklenburg-Vorpommern | 12,781 | 0.9× |
| Saarland | 7,226 | 0.79× |
| Bremen | 6,778 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pyramid (game show) | 18.5× | Movies & TV |
| Streaming media | 3.13× | Technology & Electronics |
| Amazon Fire TV | 5.52× | Movies & TV |
| Eddie Marsan | 20.66× | Movies & TV |
| Bauhaus | 1.99× | Shopping |
| Apple TV | 4.15× | Movies & TV |
| Bohemian Rhapsody | 8.87× | Movies & TV |
| The White Lotus | 2.62× | Movies & TV |
| Barbie | 1.89× | Movies & TV |
| Beetlejuice | 3.23× | Movies & TV |
| ARD Mediathek | 2.35× | Movies & TV |
| Vodafone | 1.66× | Technology & Electronics |
| Amazon Instant Video | 2.64× | Movies & TV |
| Keanu Reeves | 3.62× | Movies & TV |
| Peacemaker | 2.12× | Movies & TV |
| Android TV | 6.02× | Movies & TV |
| Sportschau | 1.55× | Sports |
| Smart TV | 3.03× | Technology & Electronics |
| ZDF Mediathek | 2.11× | Movies & TV |
| Scooby-Doo | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Convenience Orientation | PREMIUM | 1.49 |
| Indulgence | JOY | 1.43 |
| Career Orientation | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 11.1% |
| Brazil | 8.3% |
See Chromecast audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Chromecast have in Germany?
Chromecast has an estimated audience of 746,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chromecast fans?
42.5% of Chromecast fans are female, 57.5% are male, with an average age of 40.8 years.
Which brands do Chromecast fans like most?
Chromecast fans show strongest brand affinity for Pyramid (game show) (18.5×), Streaming media (3.13×), and Amazon Fire TV (5.52×) over the country average.
Where do Chromecast fans live in Germany?
Chromecast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,153), Bayern (reach 120,855), and Baden-Württemberg (reach 100,206). These three regions account for the largest share of the active audience.
What other brands do Chromecast fans also like?
Beyond Chromecast itself, the audience over-indexes on Streaming media (3.13×), Amazon Fire TV (5.52×), Eddie Marsan (20.66×), and Bauhaus (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chromecast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.