Goliath Audience in United States

Goliath has an estimated audience of 2,077,587 people in United States. 29.2% are female, 70.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Kristen Bell, Oscar Isaac, AMC (TV channel), Julia Louis-Dreyfus, Capital One.

The average Goliath fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kristen Bell, Oscar Isaac, AMC (TV channel), with strongest over-indexing on Kristen Bell (43.69× the country average). Demographically, the Goliath audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Goliath fans

Demographic split for Goliath audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.0
Estimated audience size2,077,587

Audience persona

The typical Goliath fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Kristen Bell.

Top regions in United States

Top regions ranked by reach for Goliath in United States
RegionReachAffinity
California211,5810.93×
Texas201,4781.13×
Florida137,0570.97×
New York88,2870.76×
Illinois76,5541.11×
Georgia72,6491.14×
Ohio69,2281.08×
North Carolina66,3571.06×
Pennsylvania64,2890.92×
Michigan57,2961.05×
Tennessee48,6851.17×
Virginia46,4160.92×
Washington42,6411.02×
New Jersey42,5220.8×
Indiana42,4541.12×
Missouri41,6401.24×
Arizona41,0430.97×
Massachusetts35,9560.88×
South Carolina33,6841.08×
Wisconsin33,5691.07×
Kentucky32,4041.24×
Alabama30,5611.05×
Minnesota30,4941.02×
Colorado30,4370.93×
Oklahoma29,4121.27×
Maryland29,3090.82×
Louisiana28,5331.07×
Oregon25,4261.07×
Arkansas22,9771.34×
Iowa19,5541.14×
Mississippi19,0881.12×
Kansas18,8611.15×
Connecticut18,4350.88×
Nevada17,5490.87×
Utah15,1790.82×
Idaho11,6211.12×
Nebraska10,6881.03×
West Virginia10,5461.09×
New Mexico9,2140.88×
New Hampshire8,0960.99×
Maine7,7701.04×
Montana6,4431.12×
Hawaii6,0860.68×
Rhode Island5,3940.82×
Delaware4,7380.83×
South Dakota4,5540.95×
North Dakota4,2701×
Alaska3,8430.86×
Washington, District of Columbia3,6920.59×
Vermont3,2760.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goliath audience
BrandAffinityCategory
Kristen Bell43.69×Movies & TV
Oscar Isaac19.14×Movies & TV
AMC (TV channel)9.73×Movies & TV
Julia Louis-Dreyfus18.83×Movies & TV
Capital One3.85×Business & Career
Google Maps3.65×Internet & Social Media
Twin Peaks7.85×Movies & TV
Roku7.19×Movies & TV
Stranger Things4.75×Movies & TV
Josh Gad20×Movies & TV
Evan Rachel Wood20×Movies & TV
Indeed.com3.47×Business & Career
Beetlejuice4.04×Movies & TV
Chromecast14.92×Technology & Electronics
Andy Serkis20×Movies & TV
Zoe Saldana10.75×Movies & TV
Boardwalk Empire17.84×Movies & TV
Bruce Willis5.16×Movies & TV
Diane Keaton4.41×Movies & TV
FC Bayern Munich4.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goliath audience
TraitClusterScore
PatriotismCONSERVATISM1.77
Need for SecurityCONSERVATISM1.44
Risk AppetiteTHRILL1.42
ExtroversionTHRILL1.23
Convenience OrientationPREMIUM1.18
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Goliath
CountryShare
United States43.9%
France6.8%
United Kingdom6.1%

See Goliath audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Goliath have in United States?

Goliath has an estimated audience of 2,077,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Goliath fans?

29.2% of Goliath fans are female, 70.8% are male, with an average age of 40.0 years.

Which brands do Goliath fans like most?

Goliath fans show strongest brand affinity for Kristen Bell (43.69×), Oscar Isaac (19.14×), and AMC (TV channel) (9.73×) over the country average.

Where do Goliath fans live in United States?

Goliath fans in United States are most concentrated in California (reach 211,581), Texas (reach 201,478), and Florida (reach 137,057). These three regions account for the largest share of the active audience.

What other brands do Goliath fans also like?

Beyond Goliath itself, the audience over-indexes on Oscar Isaac (19.14×), AMC (TV channel) (9.73×), Julia Louis-Dreyfus (18.83×), and Capital One (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goliath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.