Rascasse Audience Intelligence

Goliath Audience in United States

A data profile of the people who buy, follow and care about Goliath in United States — modelled from more than twelve digital signal sources. Goliath has an estimated audience of 1,807,365 people in United States.

#263among TV series in United States#970among Movie / TV Show / Series in United States#2445in Movies & TV

The average Goliath fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kristen Bell, AMC (TV channel), Roku, with strongest over-indexing on Kristen Bell (39.56× the country average).

Demographically, the Goliath audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goliath fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Kristen Bell.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goliath profile in United States.

Audience size
1.8M
in United States
Gender
29.2%♀
70.8% male
Age
40.0
average years
Country rank
#15408
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goliath viewers

29.2% are female, 70.8% are male, average age 40.0.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Goliath audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.0
Estimated audience size1,807,365
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Goliath audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4922%
50+20%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Goliath audience comes from United States.

Worldwide audience distribution share by country for Goliath
CountryShare
United States42.0%
France6.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goliath audience in United States is strongest.

Fig. 05

Top regions by affinity

Goliath fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.32×
02Oklahoma~30K1.23×
03Kentucky~30K1.22×
04Missouri~40K1.20×
05Tennessee~50K1.16×
06Mississippi~20K1.16×
07West Virginia~10K1.16×
08Idaho~10K1.15×
09Georgia~70K1.14×
10Kansas~20K1.14×
11Montana~7K1.14×
12Iowa~20K1.12×
13Illinois~80K1.11×
14South Carolina~30K1.10×
15Texas~200K1.08×
16Indiana~40K1.08×
17Louisiana~30K1.08×
18Wisconsin~30K1.07×
19Alabama~30K1.06×
20North Dakota~4K1.05×
21Ohio~70K1.04×
22North Carolina~60K1.03×
23Michigan~60K1.03×
24Nebraska~10K1.03×
25Oregon~20K1.02×
26Maine~8K1.02×
27South Dakota~5K1.02×
28Arizona~40K1.00×
29Florida~100K0.98×
30Minnesota~30K0.97×
31New Hampshire~8K0.97×
32California~200K0.96×
33Washington~40K0.96×
34New Mexico~10K0.94×
35Pennsylvania~60K0.91×
36Alaska~4K0.91×
37Nevada~20K0.90×
38Delaware~5K0.90×
39Vermont~3K0.90×
40Virginia~40K0.88×
41Colorado~30K0.87×
42Connecticut~20K0.87×
43Utah~20K0.86×
44Rhode Island~6K0.86×
45Massachusetts~30K0.84×
46Maryland~30K0.81×
47New Jersey~40K0.78×
48Hawaii~7K0.77×
49New York~80K0.73×
50Washington, District of Columbia~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Goliath, United States
0.61×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goliath audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goliath audience
#·InterestCategoryAffinity×
01Kristen BellMovies & TV39.56×
02Josh GadMovies & TV20.00×
0312 MonkeysMovies & TV20.00×
04Evan Rachel WoodMovies & TV19.60×
05LibreOfficeTechnology & Electronics19.40×
06ChromecastTechnology & Electronics15.18×
07Julia Louis-DreyfusMovies & TV14.67×
08Guillermo del ToroMovies & TV12.06×
09Jon FavreauMovies & TV10.55×
10AMC (TV channel)Movies & TV9.69×
11Better Call SaulMovies & TV9.63×
12Liev SchreiberMovies & TV8.94×
13It's Always Sunny in PhiladelphiaMovies & TV8.93×
14Oscar IsaacMovies & TV7.45×
15RokuMovies & TV7.12×
16Alison BrieMovies & TV6.97×
17Black Mirror (TV series)Movies & TV6.90×
18Stranger ThingsMovies & TV3.90×
19Buffalo Wild WingsFood & Beverages2.70×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goliath audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goliath audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
IndividualismJOY1.49×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goliath audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.67×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goliath have in United States?

Goliath has an estimated audience of 1,807,365 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Goliath viewers?

29.2% of Goliath fans are female, 70.8% are male, with an average age of 40.0 years.

03

Which brands do Goliath fans like most?

Goliath fans show strongest brand affinity for Kristen Bell (39.56×), AMC (TV channel) (9.69×), and Roku (7.12×) over the country average.

04

Where do Goliath fans live in United States?

Goliath fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Goliath fans also like?

Beyond Goliath itself, the audience over-indexes on AMC (TV channel) (9.69×), Roku (7.12×), Josh Gad (20×), and Evan Rachel Wood (19.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Goliath audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goliath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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