A data profile of the people who buy, follow and care about Goliath in Germany — modelled from more than twelve digital signal sources. Goliath has an estimated audience of 252,696 people in Germany.
The average Goliath fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Anya Taylor-Joy, SV Werder Bremen, Postbank, with strongest over-indexing on Anya Taylor-Joy (20.25× the country average).
Demographically, the Goliath audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Goliath fan in Germany is more male, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Anya Taylor-Joy.
The key figures that characterise the Goliath profile in Germany.
26.3% are female, 73.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 43.1 |
| Estimated audience size | 252,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 31% | |
| 50+ | 22% |
of the worldwide Goliath audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.0% |
| France | 6.7% |
| Germany | 5.9% |
Where the Goliath audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.13× | |
| 02 | Rheinland-Pfalz | ~10K | 1.08× | |
| 03 | Berlin | ~10K | 1.08× | |
| 04 | Schleswig-Holstein | ~10K | 1.08× | |
| 05 | Bremen | ~2K | 1.07× | |
| 06 | Niedersachsen | ~30K | 1.04× | |
| 07 | Hamburg | ~6K | 1.04× | |
| 08 | Hessen | ~20K | 1.03× | |
| 09 | Brandenburg | ~9K | 1.02× | |
| 10 | Saarland | ~3K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 0.97× | |
| 12 | Sachsen-Anhalt | ~7K | 0.94× | |
| 13 | Baden-Württemberg | ~30K | 0.93× | |
| 14 | Bayern | ~40K | 0.91× | |
| 15 | Sachsen | ~10K | 0.86× | |
| 16 | Thüringen | ~6K | 0.86× |
The strongest cross-interests of the Goliath audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anya Taylor-Joy | Movies & TV | 20.25× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.51× | ||
| 03 | Sandra Bullock | Movies & TV | 3.46× | ||
| 04 | Thomann | Shopping | 2.37× | ||
| 05 | Brad Pitt | Movies & TV | 2.33× | ||
| 06 | Jürgen Klopp | Sports | 2.28× | ||
| 07 | HVAC | Home & Garden | 2.15× | ||
| 08 | Amazon Instant Video | Movies & TV | 2.15× | ||
| 09 | Postbank | Business & Career | 2.07× | ||
| 10 | SV Werder Bremen | Sports | 2.06× | ||
| 11 | Solar energy | Home & Garden | 1.99× | ||
| 12 | Pay television | Movies & TV | 1.95× | ||
| 13 | Aral AG | Cars & Mobility | 1.86× | ||
| 14 | Michael Schumacher | Sports | 1.85× | ||
| 15 | Sportschau | Sports | 1.75× | ||
| 16 | Distilled beverage | Food & Beverages | 1.70× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Innovation | Business & Career | 1.64× | ||
| 19 | CHECK24 | Business & Career | 1.57× | ||
| 20 | Politics | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.87× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.48× | |
| Risk Appetite | THRILL | 0.55× | |
| Family Orientation | CONSERVATISM | 0.57× |
Goliath has an estimated audience of 252,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
26.3% of Goliath fans are female, 73.7% are male, with an average age of 43.1 years.
Goliath fans show strongest brand affinity for Anya Taylor-Joy (20.25×), SV Werder Bremen (2.06×), and Postbank (2.07×) over the country average.
Goliath fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Goliath itself, the audience over-indexes on SV Werder Bremen (2.06×), Postbank (2.07×), Sportschau (1.75×), and Politics (1.55×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Goliath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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