Satellite television Audience in United States
Satellite television has an estimated audience of 16,755,500 people in United States. 47.0% are female, 53.0% are male, average age 39.8. Top regions: California, Texas, Florida.
The average Satellite television fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Satellite television audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite television fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.8 |
| Estimated audience size | 16,755,500 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,553,282 | 0.84× |
| Texas | 1,478,143 | 1.03× |
| Florida | 1,301,624 | 1.15× |
| New York | 674,190 | 0.72× |
| Georgia | 610,040 | 1.18× |
| Illinois | 537,371 | 0.96× |
| North Carolina | 520,953 | 1.03× |
| Pennsylvania | 514,583 | 0.91× |
| Ohio | 478,541 | 0.93× |
| Michigan | 449,304 | 1.03× |
| Arizona | 422,703 | 1.24× |
| Tennessee | 384,609 | 1.14× |
| Virginia | 366,464 | 0.9× |
| Alabama | 351,774 | 1.5× |
| Missouri | 311,858 | 1.15× |
| Louisiana | 303,088 | 1.4× |
| Indiana | 298,078 | 0.97× |
| Washington | 292,782 | 0.87× |
| Kentucky | 259,759 | 1.24× |
| South Carolina | 257,920 | 1.02× |
| Oklahoma | 257,746 | 1.39× |
| New Jersey | 254,346 | 0.6× |
| Massachusetts | 251,411 | 0.76× |
| Colorado | 243,018 | 0.92× |
| Wisconsin | 228,444 | 0.91× |
| Minnesota | 224,605 | 0.94× |
| Mississippi | 213,944 | 1.55× |
| Maryland | 200,131 | 0.69× |
| Arkansas | 196,400 | 1.42× |
| Oregon | 165,537 | 0.86× |
| Iowa | 154,874 | 1.12× |
| Nevada | 150,722 | 0.93× |
| Kansas | 135,948 | 1.03× |
| Utah | 134,042 | 0.89× |
| Connecticut | 122,367 | 0.73× |
| West Virginia | 114,214 | 1.46× |
| New Mexico | 101,122 | 1.2× |
| Idaho | 101,122 | 1.2× |
| Nebraska | 80,752 | 0.96× |
| New Hampshire | 60,152 | 0.91× |
| Maine | 59,921 | 1× |
| Montana | 58,386 | 1.26× |
| Hawaii | 38,432 | 0.53× |
| South Dakota | 35,386 | 0.91× |
| Alaska | 34,076 | 0.95× |
| North Dakota | 31,501 | 0.92× |
| Delaware | 31,042 | 0.67× |
| Washington, District of Columbia | 29,076 | 0.58× |
| Rhode Island | 29,042 | 0.54× |
| Vermont | 27,643 | 0.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.19 |
| Convenience Orientation | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Spirituality | BALANCE | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
| Community Orientation | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 9.9% |
| India | 5.3% |
See Satellite television audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Satellite television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.