Comcast Audience in Germany

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Comcast has an estimated audience of 326,804 people in Germany. 37.8% are female, 62.2% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Touro College of Osteopathic Medicine, Litter box, Unique Gifts, Stradivarius, Pillow.

The average Comcast fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Touro College of Osteopathic Medicine, Litter box, Unique Gifts, with strongest over-indexing on Touro College of Osteopathic Medicine (30.17× the country average). Demographically, the Comcast audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Comcast fans

Demographic split for Comcast audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age38.9
Estimated audience size326,804

Audience persona

The typical Comcast fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Touro College of Osteopathic Medicine.

Top regions in Germany

Top regions ranked by reach for Comcast in Germany
RegionReachAffinity
Nordrhein-Westfalen78,5091.1×
Bayern77,8191.48×
Baden-Württemberg47,3481.06×
Hessen44,4111.78×
Niedersachsen26,6950.84×
Berlin25,9451.78×
Rheinland-Pfalz15,4760.95×
Sachsen11,6110.72×
Hamburg9,7901.33×
Schleswig-Holstein8,3180.71×
Brandenburg6,8840.68×
Sachsen-Anhalt5,3640.63×
Thüringen4,9290.59×
Mecklenburg-Vorpommern3,7020.59×
Saarland3,3910.85×
Bremen2,5490.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comcast audience
BrandAffinityCategory
Touro College of Osteopathic Medicine30.17×Business & Career
Litter box2.02×Pets & Animals
Unique Gifts1.91×Shopping
Stradivarius1.97×Shopping
Pillow1.82×Home & Garden
Urban Outfitters1.93×Shopping
Snow White (Fables)2.68×Literature
Progressive rock1.81×Music & Radio
VfL Wolfsburg1.91×Sports
Isha Yoga10.79×Sports
Birthday Gifts1.82×Kids & Family
Medieval fantasy10.26×Literature
Christmas Gift1.58×Kids & Family
Corona (band)2.28×Music & Radio
JDSU2.87×Business & Career
Este, Veneto2.15×Travel & Leisure
3D printing1.84×Technology & Electronics
Eindhoven1.83×Travel & Leisure
Škoda Kodiaq1.7×Cars & Mobility
Minestrone1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comcast audience
TraitClusterScore
PatriotismCONSERVATISM1.57
SpiritualityBALANCE1.48
Convenience OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.33
Need for SecurityCONSERVATISM1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Comcast
CountryShare
United States75.8%
United Kingdom4.5%
Canada3.0%

See Comcast audiences in other countries

More Mobile phone operator audiences in Germany

Frequently asked questions

How many fans does Comcast have in Germany?

Comcast has an estimated audience of 326,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Comcast fans?

37.8% of Comcast fans are female, 62.2% are male, with an average age of 38.9 years.

Which brands do Comcast fans like most?

Comcast fans show strongest brand affinity for Touro College of Osteopathic Medicine (30.17×), Litter box (2.02×), and Unique Gifts (1.91×) over the country average.

Where do Comcast fans live in Germany?

Comcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,509), Bayern (reach 77,819), and Baden-Württemberg (reach 47,348). These three regions account for the largest share of the active audience.

What other brands do Comcast fans also like?

Beyond Comcast itself, the audience over-indexes on Litter box (2.02×), Unique Gifts (1.91×), Stradivarius (1.97×), and Pillow (1.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.