Rascasse Audience Intelligence

Comcast Target Market in Germany

A data profile of the people who buy, follow and care about Comcast in Germany — modelled from more than twelve digital signal sources. Comcast has an estimated audience of 326,971 people in Germany.

#20among Mobile phone operator in Germany#2080among Brand in Germany#648in Technology & Electronics

The average Comcast fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mark Harmon, Kat Dennings, UniFi, with strongest over-indexing on Mark Harmon (20.59× the country average).

Demographically, the Comcast audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Comcast fan in Germany is more male, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Mark Harmon.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comcast profile in Germany.

Audience size
327K
in Germany
Gender
37.8%♀
62.2% male
Age
38.9
average years
Country rank
#16298
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comcast

37.8% are female, 62.2% are male, average age 38.9.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Comcast audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age38.9
Estimated audience size326,971
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Comcast audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3924%
40-4923%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Comcast audience comes from Germany.

Worldwide audience distribution share by country for Comcast
CountryShare
United States75.7%
United Kingdom4.5%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comcast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Comcast customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.67×
02Berlin~20K1.57×
03Bayern~70K1.39×
04Hamburg~9K1.23×
05Baden-Württemberg~50K1.07×
06Nordrhein-Westfalen~80K1.06×
07Rheinland-Pfalz~20K0.99×
08Bremen~3K0.98×
09Saarland~4K0.93×
10Schleswig-Holstein~10K0.86×
11Niedersachsen~30K0.85×
12Sachsen-Anhalt~7K0.84×
13Mecklenburg-Vorpommern~5K0.84×
14Brandenburg~8K0.83×
15Sachsen~10K0.82×
16Thüringen~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Comcast, Germany
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comcast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comcast audience
#·InterestCategoryAffinity×
01Mark HarmonMovies & TV20.59×
02TurkcellTechnology & Electronics20.47×
03UniFiTechnology & Electronics20.00×
04Mariska HargitayMovies & TV15.55×
05The Last KingdomMovies & TV15.17×
06Law & OrderMovies & TV14.19×
07Kat DenningsMovies & TV12.17×
08Blue Bloods (TV series)Movies & TV11.67×
09Joey KingMovies & TV8.55×
10Person of Interest (TV series)Movies & TV6.96×
11Nicholas HoultMovies & TV6.88×
12Mel GibsonMovies & TV6.54×
13DirecTVMovies & TV6.37×
14Tom CruiseMovies & TV4.27×
15Instant GamingGames4.02×
16KickerSports3.23×
17Thomas MüllerSports3.07×
18TagesschauMovies & TV1.93×
19Netto Marken-DiscountShopping1.73×
20Borussia DortmundSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comcast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comcast audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
PatriotismCONSERVATISM1.64×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comcast audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.59×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comcast's target market in Germany?

Comcast's target market in Germany covers an estimated 326,971 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Comcast customers?

37.8% of the Comcast audience are female, 62.2% are male, with an average age of 38.9 years.

03

Which brands do Comcast fans like most?

Comcast fans show strongest brand affinity for Mark Harmon (20.59×), Kat Dennings (12.17×), and UniFi (20×) over the country average.

04

Where do Comcast fans live in Germany?

Comcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Comcast fans also like?

Beyond Comcast itself, the audience over-indexes on Kat Dennings (12.17×), UniFi (20×), Law & Order (14.19×), and Tagesschau (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Comcast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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