Comcast Audience in Germany
Comcast has an estimated audience of 326,804 people in Germany. 37.8% are female, 62.2% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Borussia Dortmund, DirecTV, German television comedy, Kat Dennings.
The average Comcast fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Borussia Dortmund, DirecTV, with strongest over-indexing on Satire (8.3× the country average). Demographically, the Comcast audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Comcast fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 38.9 |
| Estimated audience size | 326,804 |
Audience persona
The typical Comcast fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,509 | 1.1× |
| Bayern | 77,819 | 1.48× |
| Baden-Württemberg | 47,348 | 1.06× |
| Hessen | 44,411 | 1.78× |
| Niedersachsen | 26,695 | 0.84× |
| Berlin | 25,945 | 1.78× |
| Rheinland-Pfalz | 15,476 | 0.95× |
| Sachsen | 11,611 | 0.72× |
| Hamburg | 9,790 | 1.33× |
| Schleswig-Holstein | 8,318 | 0.71× |
| Brandenburg | 6,884 | 0.68× |
| Sachsen-Anhalt | 5,364 | 0.63× |
| Thüringen | 4,929 | 0.59× |
| Mecklenburg-Vorpommern | 3,702 | 0.59× |
| Saarland | 3,391 | 0.85× |
| Bremen | 2,549 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.3× | Literature |
| Borussia Dortmund | 2.53× | Sports |
| DirecTV | 12.23× | Movies & TV |
| German television comedy | 9.4× | Movies & TV |
| Kat Dennings | 16.48× | Movies & TV |
| Country rap | 8.49× | Music & Radio |
| FC Bayern Munich | 2.67× | Sports |
| Jamie Lee Curtis | 8.01× | Movies & TV |
| Law & Order | 16.03× | Movies & TV |
| Mariska Hargitay | 20.3× | Movies & TV |
| UniFi | 20× | Technology & Electronics |
| Kicker | 4.51× | Sports |
| Smallville | 10.07× | Movies & TV |
| Migros | 10.79× | Shopping |
| 2. Bundesliga | 2.58× | Sports |
| Eintracht Frankfurt | 2.42× | Sports |
| Matthew Gray Gubler | 20.37× | Fashion & Accessoires |
| Mark Harmon | 13.39× | Movies & TV |
| Blue Bloods (TV series) | 12.16× | Movies & TV |
| VfB Stuttgart | 2.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| United Kingdom | 4.5% |
| Canada | 3.0% |
See Comcast audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Comcast have in Germany?
Comcast has an estimated audience of 326,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Comcast fans?
37.8% of Comcast fans are female, 62.2% are male, with an average age of 38.9 years.
Which brands do Comcast fans like most?
Comcast fans show strongest brand affinity for Satire (8.3×), Borussia Dortmund (2.53×), and DirecTV (12.23×) over the country average.
Where do Comcast fans live in Germany?
Comcast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,509), Bayern (reach 77,819), and Baden-Württemberg (reach 47,348). These three regions account for the largest share of the active audience.
What other brands do Comcast fans also like?
Beyond Comcast itself, the audience over-indexes on Borussia Dortmund (2.53×), DirecTV (12.23×), German television comedy (9.4×), and Kat Dennings (16.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.