A data profile of the people who buy, follow and care about Sinaloa in Mexico — modelled from more than twelve digital signal sources. Sinaloa has an estimated audience of 7,251,335 people in Mexico.
The average Sinaloa fan in Mexico is 33.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Sinaloa audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Sinaloa fan in Mexico is balanced, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Sinaloa profile in Mexico.
46.8% are female, 53.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 33.0 |
| Estimated audience size | 7,251,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Sinaloa audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 42.3% |
| United States | 33.1% |
| Colombia | 4.0% |
Where the Sinaloa audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~500K | 1.67× | |
| 02 | Baja California Sur | ~90K | 1.54× | |
| 03 | Nayarit | ~90K | 1.33× | |
| 04 | Durango | ~100K | 1.31× | |
| 05 | Jalisco | ~600K | 1.16× | |
| 06 | State of Mexico | ~1M | 1.14× | |
| 07 | Chihuahua | ~300K | 1.03× | |
| 08 | Michoacan de Ocampo | ~300K | 1.00× | |
| 09 | Distrito Federal | ~900K | 0.98× | |
| 10 | Chiapas | ~200K | 0.98× | |
| 11 | Guerrero | ~200K | 0.95× | |
| 12 | Puebla | ~400K | 0.94× | |
| 13 | Zacatecas | ~90K | 0.94× | |
| 14 | Guanajuato | ~300K | 0.91× | |
| 15 | Morelos | ~100K | 0.91× | |
| 16 | Veracruz (state) | ~400K | 0.88× | |
| 17 | Hidalgo | ~200K | 0.86× | |
| 18 | Nuevo Leon | ~400K | 0.84× | |
| 19 | Colima | ~40K | 0.83× | |
| 20 | Coahuila de Zaragoza | ~200K | 0.82× | |
| 21 | Yucatan | ~100K | 0.81× | |
| 22 | Tlaxcala | ~70K | 0.81× | |
| 23 | Aguascalientes | ~70K | 0.78× | |
| 24 | Campeche | ~40K | 0.69× |
The strongest cross-interests of the Sinaloa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | Catholic Church | Politics & Society | 2.75× | ||
| 18 | Game consoles | Technology & Electronics | 1.94× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.73× | ||
| 20 | Radio | Technology & Electronics | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.34× | |
| Risk Appetite | THRILL | 1.76× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.82× | |
| Creativity | OPEN | 0.89× |
Sinaloa has an estimated audience of 7,251,335 people in Mexico, concentrated in State of Mexico and Distrito Federal.
46.8% of Sinaloa fans are female, 53.2% are male, with an average age of 33.0 years.
Sinaloa fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Sinaloa fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~900K), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sinaloa itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sinaloa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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