Top 50 Cosmetics in India
This curated ranking covers the 50 largest cosmetics in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 153 cosmetics tracked in India, the 50 ranked here account for the largest measured audience reach. Cosmetics, Make-up artist and Lipstick lead the list with a combined estimated audience of 37,139,012 people. Across all 50 entries the average audience size is 1,755,097, and the largest, Cosmetics, reaches around 27,963,221 people in India. Audience size is the estimated number of unique people in India who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
27,963,221 | 4.5% | Cosmetics | Beauty & Wellness |
| 2 |  Make-up artist |
5,462,458 | 5.2% | Cosmetics | Beauty & Wellness |
| 3 |  Lipstick |
3,713,333 | 2.7% | Cosmetics | Beauty & Wellness |
| 4 |  Makeup Tutorials |
3,711,397 | 3.1% | Cosmetics | Beauty & Wellness |
| 5 |  Foundation (cosmetics) |
3,095,803 | 2.8% | Cosmetics | Beauty & Wellness |
| 6 |  Eye liner |
2,886,768 | 2.6% | Cosmetics | Beauty & Wellness |
| 7 |  Eyelash |
2,819,810 | 1.9% | Cosmetics | Beauty & Wellness |
| 8 |  Concealer |
2,652,564 | 2.8% | Cosmetics | Beauty & Wellness |
| 9 |  Eye shadow |
2,565,400 | 2.2% | Cosmetics | Beauty & Wellness |
| 10 |  Eyebrow |
2,514,672 | 1.6% | Cosmetics | Beauty & Wellness |
| 11 |  Mascara |
2,504,607 | 2.3% | Cosmetics | Beauty & Wellness |
| 12 |  Maybelline |
2,470,312 | 11.2% | Cosmetics | Beauty & Wellness |
| 13 |  Lip gloss |
2,156,347 | 2.5% | Cosmetics | Beauty & Wellness |
| 14 |  Makeup brush |
2,135,746 | 2.4% | Cosmetics | Beauty & Wellness |
| 15 |  Airbrush makeup |
2,020,386 | 13.9% | Cosmetics | Beauty & Wellness |
| 16 |  Permanent makeup |
1,813,613 | 1.6% | Cosmetics | Beauty & Wellness |
| 17 |  Beauty Makeup |
1,743,390 | 3.3% | Cosmetics | Beauty & Wellness |
| 18 |  Pigment |
1,646,705 | 2.1% | Cosmetics | Beauty & Wellness |
| 19 |  Clinique |
1,592,246 | 5.6% | Cosmetics | Beauty & Wellness |
| 20 |  Face powder |
1,458,369 | 1.8% | Cosmetics | Beauty & Wellness |
| 21 |  CC cream |
1,013,197 | 2.0% | Cosmetics | Beauty & Wellness |
| 22 |  Prosthetic makeup |
972,271 | 7.7% | Cosmetics | Beauty & Wellness |
| 23 |  Oriflame |
917,960 | 10.9% | Cosmetics | Beauty & Wellness |
| 24 |  Huda Beauty |
698,464 | 4.3% | Cosmetics | Beauty & Wellness |
| 25 |  Bobbi Brown |
682,428 | 5.6% | Cosmetics | Beauty & Wellness |
| 26 |  Herbivore |
603,961 | 5.4% | Cosmetics | Beauty & Wellness |
| 27 |  Eyes Lips Face |
590,362 | 3.4% | Cosmetics | Beauty & Wellness |
| 28 |  Charlotte Tilbury |
584,655 | 1.8% | Cosmetics | Beauty & Wellness |
| 29 |  Estée Lauder Companies |
575,034 | 6.0% | Cosmetics | Beauty & Wellness |
| 30 |  ULTA Beauty |
337,116 | 0.8% | Cosmetics | Beauty & Wellness |
| 31 |  Eyelid |
315,296 | 1.7% | Cosmetics | Beauty & Wellness |
| 32 |  Primer (cosmetics) |
293,417 | 3.0% | Cosmetics | Beauty & Wellness |
| 33 |  ChapStick |
289,796 | 12.5% | Cosmetics | Beauty & Wellness |
| 34 |  Lip liner |
249,412 | 1.8% | Cosmetics | Beauty & Wellness |
| 35 |  Rouge (cosmetics) |
240,162 | 1.4% | Cosmetics | Beauty & Wellness |
| 36 |  Maybelline New York |
235,518 | 37.5% | Cosmetics | Beauty & Wellness |
| 37 |  Maquillaje Profesional |
227,397 | 0.6% | Cosmetics | Beauty & Wellness |
| 38 |  FentyBeauty |
220,241 | 1.4% | Cosmetics | Beauty & Wellness |
| 39 |  Highlighter |
207,756 | 2.9% | Cosmetics | Beauty & Wellness |
| 40 |  Essence |
177,459 | 1.7% | Cosmetics | Beauty & Wellness |
| 41 |  Pink Lipstick |
167,158 | 3.3% | Cosmetics | Beauty & Wellness |
| 42 |  Korea Cosmetics |
154,593 | 4.0% | Cosmetics | Beauty & Wellness |
| 43 |  Guerlain |
147,431 | 1.3% | Cosmetics | Beauty & Wellness |
| 44 |  Anastasia Beverly Hills |
146,827 | 2.3% | Cosmetics | Beauty & Wellness |
| 45 |  Elizabeth Arden |
143,033 | 2.3% | Cosmetics | Beauty & Wellness |
| 46 |  Fenty Beauty |
137,111 | 2.5% | Cosmetics | Beauty & Wellness |
| 47 |  Zest (brand) |
134,427 | 6.2% | Cosmetics | Beauty & Wellness |
| 48 |  Caudalie |
130,410 | 1.0% | Cosmetics | Beauty & Wellness |
| 49 |  KIKO Milano |
117,538 | 1.1% | Cosmetics | Beauty & Wellness |
| 50 |  Laura Mercier |
117,319 | 2.1% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in India?
Cosmetics currently leads with an estimated audience of 27,963,221 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.