Brides (magazine) Audience in Germany
Brides (magazine) has an estimated audience of 743,635 people in Germany. 80.2% are female, 19.8% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cachorro, Gil Ofarim, Home Office, Škoda Kodiaq, Stradivarius.
The average Brides (magazine) fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cachorro, Gil Ofarim, Home Office, with strongest over-indexing on Cachorro (13.99× the country average). Demographically, the Brides (magazine) audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Brides (magazine) fans
| Metric | Value |
|---|---|
| Female | 80.2% |
| Male | 19.8% |
| Average age | 31.4 |
| Estimated audience size | 743,635 |
Audience persona
The typical Brides (magazine) fan in Germany is more female, around 31.4 years old, with strong Individualism tendencies and a notable affinity for Cachorro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,569 | 1.23× |
| Bayern | 128,922 | 1.08× |
| Baden-Württemberg | 118,246 | 1.17× |
| Hessen | 81,378 | 1.44× |
| Niedersachsen | 73,326 | 1.02× |
| Rheinland-Pfalz | 38,005 | 1.02× |
| Berlin | 37,729 | 1.13× |
| Sachsen | 32,970 | 0.9× |
| Schleswig-Holstein | 24,929 | 0.93× |
| Brandenburg | 19,800 | 0.86× |
| Hamburg | 17,310 | 1.03× |
| Thüringen | 15,632 | 0.82× |
| Sachsen-Anhalt | 15,062 | 0.78× |
| Mecklenburg-Vorpommern | 10,925 | 0.77× |
| Saarland | 8,499 | 0.93× |
| Bremen | 5,663 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorro | 13.99× | Pets & Animals |
| Gil Ofarim | 2.12× | Music & Radio |
| Home Office | 1.59× | Business & Career |
| Škoda Kodiaq | 2.53× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.65× | Business & Career |
| Bank account | 2.42× | Business & Career |
| Home Delivery | 2.16× | Food & Beverages |
| Ipekyol | 2.98× | Shopping |
| Haudegen | 7.35× | Music & Radio |
| Nurse education | 1.55× | Kids & Family |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Picnic | 2.09× | Kids & Family |
| Gloria | 2.62× | Music & Radio |
| Coworking | 2.2× | Business & Career |
| Homesteading | 3.38× | Home & Garden |
| Radio Kiss Kiss Napoli | 11.42× | Music & Radio |
| Sixx | 1.6× | Movies & TV |
| Google Home | 2.75× | Technology & Electronics |
| Sinister (band) | 5.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.47 |
| Luxury Orientation | PREMIUM | 1.74 |
| DIY Mentality | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.65 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 12.0% |
| India | 11.1% |
See Brides (magazine) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Brides (magazine) have in Germany?
Brides (magazine) has an estimated audience of 743,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brides (magazine) fans?
80.2% of Brides (magazine) fans are female, 19.8% are male, with an average age of 31.4 years.
Which brands do Brides (magazine) fans like most?
Brides (magazine) fans show strongest brand affinity for Cachorro (13.99×), Gil Ofarim (2.12×), and Home Office (1.59×) over the country average.
Where do Brides (magazine) fans live in Germany?
Brides (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,569), Bayern (reach 128,922), and Baden-Württemberg (reach 118,246). These three regions account for the largest share of the active audience.
What other brands do Brides (magazine) fans also like?
Beyond Brides (magazine) itself, the audience over-indexes on Gil Ofarim (2.12×), Home Office (1.59×), Škoda Kodiaq (2.53×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brides (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.