Brides (magazine) Audience in United States

Brides (magazine) logo

Brides (magazine) has an estimated audience of 5,021,635 people in United States. 82.4% are female, 17.6% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: MSN, Wedding dress, Houston Astros, Happiness, Wedding invitation.

The average Brides (magazine) fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Wedding dress, Houston Astros, with strongest over-indexing on MSN (2.4× the country average). Demographically, the Brides (magazine) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Brides (magazine) fans

Demographic split for Brides (magazine) audience in United States
MetricValue
Female82.4%
Male17.6%
Average age38.3
Estimated audience size5,021,635

Audience persona

The typical Brides (magazine) fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Brides (magazine) in United States
RegionReachAffinity
California708,0231.28×
Texas515,9781.2×
New York384,1221.37×
Florida372,1961.09×
Illinois190,1981.14×
Pennsylvania178,5601.06×
Georgia165,5311.07×
New Jersey154,3571.21×
North Carolina151,5141×
Ohio144,3380.93×
Michigan139,3331.06×
Virginia135,5751.11×
Washington119,6351.19×
Arizona111,0841.08×
Massachusetts105,3211.06×
Tennessee100,0900.99×
Maryland97,2031.13×
Indiana91,3121×
Missouri83,0961.03×
Colorado79,7821.01×
South Carolina77,2361.02×
Minnesota72,8771.01×
Louisiana71,3911.1×
Alabama68,8450.98×
Wisconsin65,9750.87×
Kentucky60,8880.97×
Oregon60,4291.05×
Connecticut54,2931.08×
Oklahoma54,1570.97×
Utah52,3751.16×
Nevada43,8970.9×
Kansas41,8661.06×
Iowa39,4470.95×
Mississippi38,2890.93×
Arkansas38,0490.92×
Idaho25,4131.01×
Nebraska23,2350.92×
New Mexico20,8570.83×
West Virginia19,7660.85×
New Hampshire18,7440.95×
Hawaii18,1880.84×
Washington, District of Columbia16,3491.08×
Rhode Island15,8620.99×
Maine14,8370.82×
Delaware12,3230.89×
Montana12,3040.88×
South Dakota9,3640.81×
Alaska9,0970.85×
North Dakota8,5480.83×
Vermont6,5340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brides (magazine) audience
BrandAffinityCategory
MSN2.4×News
Wedding dress4.27×Fashion & Accessoires
Houston Astros4.26×Sports
Happiness1.55×Health
Wedding invitation4.87×Home & Garden
Honeymoon8.83×Kids & Family
Aubrey Plaza5.44×Movies & TV
Skirt2.43×Fashion & Accessoires
Hairstyle1.89×Beauty & Wellness
Eyebrow2.97×Beauty & Wellness
Google Flights2.49×Travel & Leisure
Anthropologie2.73×Shopping
Etsy2.03×Fashion & Accessoires
Hair straightening2.74×Beauty & Wellness
Long hair2.79×Beauty & Wellness
Lace wig2.33×Beauty & Wellness
Robert Redford3×Movies & TV
Men's clothing1.73×Fashion & Accessoires
Tattoos1.6×Fashion & Accessoires
Personal care1.74×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brides (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.5
IndulgenceJOY1.34
Pet OwnershipJOY1.26
SustainabilityBALANCE1.25
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Brides (magazine)
CountryShare
United States28.5%
Japan12.0%
India11.1%

See Brides (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Brides (magazine) have in United States?

Brides (magazine) has an estimated audience of 5,021,635 people in United States, concentrated in California and Texas.

What is the gender split and age of Brides (magazine) fans?

82.4% of Brides (magazine) fans are female, 17.6% are male, with an average age of 38.3 years.

Which brands do Brides (magazine) fans like most?

Brides (magazine) fans show strongest brand affinity for MSN (2.4×), Wedding dress (4.27×), and Houston Astros (4.26×) over the country average.

Where do Brides (magazine) fans live in United States?

Brides (magazine) fans in United States are most concentrated in California (reach 708,023), Texas (reach 515,978), and New York (reach 384,122). These three regions account for the largest share of the active audience.

What other brands do Brides (magazine) fans also like?

Beyond Brides (magazine) itself, the audience over-indexes on Wedding dress (4.27×), Houston Astros (4.26×), Happiness (1.55×), and Wedding invitation (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brides (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.