Brides (magazine) Audience in United States

Brides (magazine) logo

Brides (magazine) has an estimated audience of 5,021,635 people in United States. 82.4% are female, 17.6% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Home equity, Staycation, Bank account, Cachorro, JDSU.

The average Brides (magazine) fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Staycation, Bank account, with strongest over-indexing on Home equity (2.17× the country average). Demographically, the Brides (magazine) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Brides (magazine) fans

Demographic split for Brides (magazine) audience in United States
MetricValue
Female82.4%
Male17.6%
Average age38.3
Estimated audience size5,021,635

Audience persona

The typical Brides (magazine) fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Brides (magazine) in United States
RegionReachAffinity
California708,0231.28×
Texas515,9781.2×
New York384,1221.37×
Florida372,1961.09×
Illinois190,1981.14×
Pennsylvania178,5601.06×
Georgia165,5311.07×
New Jersey154,3571.21×
North Carolina151,5141×
Ohio144,3380.93×
Michigan139,3331.06×
Virginia135,5751.11×
Washington119,6351.19×
Arizona111,0841.08×
Massachusetts105,3211.06×
Tennessee100,0900.99×
Maryland97,2031.13×
Indiana91,3121×
Missouri83,0961.03×
Colorado79,7821.01×
South Carolina77,2361.02×
Minnesota72,8771.01×
Louisiana71,3911.1×
Alabama68,8450.98×
Wisconsin65,9750.87×
Kentucky60,8880.97×
Oregon60,4291.05×
Connecticut54,2931.08×
Oklahoma54,1570.97×
Utah52,3751.16×
Nevada43,8970.9×
Kansas41,8661.06×
Iowa39,4470.95×
Mississippi38,2890.93×
Arkansas38,0490.92×
Idaho25,4131.01×
Nebraska23,2350.92×
New Mexico20,8570.83×
West Virginia19,7660.85×
New Hampshire18,7440.95×
Hawaii18,1880.84×
Washington, District of Columbia16,3491.08×
Rhode Island15,8620.99×
Maine14,8370.82×
Delaware12,3230.89×
Montana12,3040.88×
South Dakota9,3640.81×
Alaska9,0970.85×
North Dakota8,5480.83×
Vermont6,5340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brides (magazine) audience
BrandAffinityCategory
Home equity2.17×Home & Garden
Staycation3.18×Home & Garden
Bank account1.89×Business & Career
Cachorro3.14×Pets & Animals
JDSU1.52×Business & Career
Jeep Wagoneer2.7×Cars & Mobility
Monogram1.6×Home & Garden
Home staging2.13×Home & Garden
Pro-Ject1.55×Music & Radio
Tierra caliente2.59×Travel & Leisure
Kento Yamazaki3.55×Movies & TV
Hayward, California3.32×Travel & Leisure
Corona (band)1.68×Music & Radio
UK garage1.52×Music & Radio
Meals on Wheels1.54×Food & Beverages
jordy nelson3.97×Sports
Kodiak, Alaska2.03×Travel & Leisure
Khaadi1.57×Fashion & Accessoires
Shiba Inu1.6×Pets & Animals
Tequila Cazadores3.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brides (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.5
IndulgenceJOY1.34
Pet OwnershipJOY1.26
SustainabilityBALANCE1.25
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Brides (magazine)
CountryShare
United States28.5%
Japan12.0%
India11.1%

See Brides (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Brides (magazine) have in United States?

Brides (magazine) has an estimated audience of 5,021,635 people in United States, concentrated in California and Texas.

What is the gender split and age of Brides (magazine) fans?

82.4% of Brides (magazine) fans are female, 17.6% are male, with an average age of 38.3 years.

Which brands do Brides (magazine) fans like most?

Brides (magazine) fans show strongest brand affinity for Home equity (2.17×), Staycation (3.18×), and Bank account (1.89×) over the country average.

Where do Brides (magazine) fans live in United States?

Brides (magazine) fans in United States are most concentrated in California (reach 708,023), Texas (reach 515,978), and New York (reach 384,122). These three regions account for the largest share of the active audience.

What other brands do Brides (magazine) fans also like?

Beyond Brides (magazine) itself, the audience over-indexes on Staycation (3.18×), Bank account (1.89×), Cachorro (3.14×), and JDSU (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brides (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.