Estate agent Audience in United States
Estate agent has an estimated audience of 1,607,072 people in United States. 55.1% are female, 44.9% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Serviced apartment, Property finder, Capital One, Google News, Kia Sportage.
The average Estate agent fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Serviced apartment, Property finder, Capital One, with strongest over-indexing on Serviced apartment (109.06× the country average). Demographically, the Estate agent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Estate agent fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.1 |
| Estimated audience size | 1,607,072 |
Audience persona
The typical Estate agent fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Serviced apartment.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 227,310 | 1.29× |
| Texas | 144,954 | 1.05× |
| New York | 140,553 | 1.57× |
| Florida | 120,277 | 1.11× |
| Illinois | 53,531 | 1× |
| Pennsylvania | 52,184 | 0.96× |
| Virginia | 51,914 | 1.33× |
| Georgia | 49,512 | 1× |
| New Jersey | 44,260 | 1.08× |
| North Carolina | 42,145 | 0.87× |
| Michigan | 37,070 | 0.88× |
| Ohio | 35,535 | 0.72× |
| Washington | 32,127 | 1× |
| Massachusetts | 30,526 | 0.96× |
| Tennessee | 30,013 | 0.93× |
| Missouri | 29,222 | 1.13× |
| Alabama | 26,473 | 1.18× |
| Maryland | 25,938 | 0.94× |
| Oregon | 23,876 | 1.3× |
| South Carolina | 21,805 | 0.9× |
| Arizona | 21,208 | 0.65× |
| Colorado | 21,024 | 0.83× |
| Louisiana | 17,907 | 0.86× |
| Indiana | 17,828 | 0.61× |
| Kansas | 17,256 | 1.36× |
| Minnesota | 15,387 | 0.67× |
| Washington, District of Columbia | 15,351 | 3.18× |
| Kentucky | 14,486 | 0.72× |
| Oklahoma | 13,609 | 0.76× |
| Connecticut | 13,589 | 0.84× |
| Wisconsin | 12,523 | 0.52× |
| Nevada | 12,327 | 0.79× |
| Mississippi | 11,686 | 0.88× |
| Arkansas | 10,168 | 0.77× |
| New Hampshire | 9,470 | 1.5× |
| Utah | 8,422 | 0.59× |
| Iowa | 6,672 | 0.5× |
| West Virginia | 6,001 | 0.8× |
| Nebraska | 5,940 | 0.74× |
| Hawaii | 5,810 | 0.84× |
| New Mexico | 5,446 | 0.68× |
| Alaska | 4,941 | 1.44× |
| Maine | 4,593 | 0.8× |
| Idaho | 4,572 | 0.57× |
| Montana | 4,307 | 0.97× |
| Rhode Island | 4,268 | 0.83× |
| South Dakota | 4,251 | 1.14× |
| Vermont | 4,176 | 1.48× |
| Wyoming | 4,155 | 1.74× |
| North Dakota | 4,139 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Serviced apartment | 109.06× | Travel & Leisure |
| Property finder | 17.58× | Home & Garden |
| Capital One | 7.93× | Business & Career |
| Google News | 11.5× | News |
| Kia Sportage | 40.18× | Cars & Mobility |
| Google Maps | 7.07× | Internet & Social Media |
| Indeed.com | 6.66× | Business & Career |
| Mortgage broker | 24.33× | Business & Career |
| CarGurus | 8.63× | Cars & Mobility |
| Zoopla | 112.24× | Business & Career |
| AccuWeather | 7.7× | Home & Garden |
| Enterprise Rent-A-Car | 6.71× | Cars & Mobility |
| Semi-detached | 38.43× | Home & Garden |
| Honda HR-V | 26.79× | Cars & Mobility |
| Residential area | 8.5× | Home & Garden |
| Circle K | 6.9× | Shopping |
| Condominium | 19.59× | Home & Garden |
| Autism Awareness | 8.92× | Health |
| Alexandra Daddario | 9.58× | Movies & TV |
| ICloud | 8.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.11 |
| Luxury Orientation | PREMIUM | 1.91 |
| Career Orientation | POWER | 1.75 |
| Family Orientation | CONSERVATISM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 38.3% |
| United States | 14.2% |
| Australia | 8.9% |
See Estate agent audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Estate agent have in United States?
Estate agent has an estimated audience of 1,607,072 people in United States, concentrated in California and Texas.
What is the gender split and age of Estate agent fans?
55.1% of Estate agent fans are female, 44.9% are male, with an average age of 42.1 years.
Which brands do Estate agent fans like most?
Estate agent fans show strongest brand affinity for Serviced apartment (109.06×), Property finder (17.58×), and Capital One (7.93×) over the country average.
Where do Estate agent fans live in United States?
Estate agent fans in United States are most concentrated in California (reach 227,310), Texas (reach 144,954), and New York (reach 140,553). These three regions account for the largest share of the active audience.
What other brands do Estate agent fans also like?
Beyond Estate agent itself, the audience over-indexes on Property finder (17.58×), Capital One (7.93×), Google News (11.5×), and Kia Sportage (40.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Estate agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.