Rascasse Audience Intelligence

Estate agent Audience in United States

A data profile of the people who buy, follow and care about Estate agent in United States — modelled from more than twelve digital signal sources. Estate agent has an estimated audience of 1,607,072 people in United States.

#7046among Topic in United States#1199in Business & Career

The average Estate agent fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Serviced apartment, Property finder, Residential area, with strongest over-indexing on Serviced apartment (114.51× the country average).

Demographically, the Estate agent audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Estate agent fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Serviced apartment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estate agent profile in United States.

Audience size
1.6M
in United States
Gender
55.1%♀
44.9% male
Age
42.1
average years
Country rank
#16848
Topic in United States
Fig. 01

Search interest · 12-month trend

+301%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Estate agent fans

55.1% are female, 44.9% are male, average age 42.1.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Estate agent audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.1
Estimated audience size1,607,072
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Estate agent audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Estate agent audience comes from United States.

Worldwide audience distribution share by country for Estate agent
CountryShare
United Kingdom38.3%
United States14.2%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estate agent audience in United States is strongest.

Fig. 05

Top regions by affinity

Estate agent fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K4.86×
02California~500K2.91×
03Wyoming~6K2.56×
04Tennessee~70K2.26×
05Washington, District of Columbia~10K2.00×
06Kansas~30K1.99×
07Colorado~40K1.78×
08New York~100K1.37×
09New Jersey~50K1.16×
10Virginia~40K1.13×
11New Hampshire~7K1.11×
12Texas~100K1.06×
13North Dakota~3K1.01×
14Alaska~3K1.00×
15Kentucky~20K0.95×
16South Dakota~4K0.95×
17Oregon~20K0.94×
18Maine~5K0.94×
19Iowa~10K0.93×
20Montana~4K0.92×
21Mississippi~10K0.91×
22Illinois~50K0.90×
23Missouri~20K0.90×
24Rhode Island~5K0.90×
25Delaware~4K0.90×
26Georgia~40K0.89×
27Alabama~20K0.89×
28Connecticut~10K0.89×
29West Virginia~7K0.89×
30Hawaii~6K0.89×
31Florida~90K0.86×
32Pennsylvania~50K0.86×
33Oklahoma~20K0.85×
34Nebraska~7K0.85×
35Idaho~7K0.85×
36New Mexico~7K0.85×
37Arkansas~10K0.83×
38Louisiana~20K0.81×
39North Carolina~40K0.78×
40Washington~30K0.78×
41South Carolina~20K0.78×
42Nevada~10K0.78×
43Massachusetts~20K0.76×
44Maryland~20K0.76×
45Utah~10K0.75×
46Wisconsin~20K0.74×
47Michigan~30K0.73×
48Indiana~20K0.73×
49Minnesota~20K0.73×
50Arizona~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Estate agent, United States
0.70×1.00×4.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estate agent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estate agent audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure114.51×
02CondominiumHome & Garden27.78×
03Mortgage brokerBusiness & Career21.94×
04B&QShopping20.00×
05Cath KidstonFashion & Accessoires19.03×
06Penthouse apartmentHome & Garden17.27×
07Property finderHome & Garden15.35×
08Residential areaHome & Garden11.75×
09BrokerBusiness & Career9.90×
10Single-family detached homeHome & Garden7.42×
11Real propertyHome & Garden6.08×
12Bath and BodyworksShopping4.24×
13Modern architectureArts & Culture3.80×
14Google DriveTechnology & Electronics3.72×
15ApartmentBusiness & Career2.89×
16Mortgage loansBusiness & Career2.88×
17Home AppliancesHome & Garden2.22×
18Home improvementHome & Garden2.00×
19CookingFood & Beverages1.63×
20Alcoholic beveragesFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estate agent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estate agent audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.30×
IndulgenceJOY1.99×
Design AffinityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estate agent audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
SustainabilityBALANCE0.86×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Estate agent have in United States?

Estate agent has an estimated audience of 1,607,072 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Estate agent fans?

55.1% of Estate agent fans are female, 44.9% are male, with an average age of 42.1 years.

03

Which brands do Estate agent fans like most?

Estate agent fans show strongest brand affinity for Serviced apartment (114.51×), Property finder (15.35×), and Residential area (11.75×) over the country average.

04

Where do Estate agent fans live in United States?

Estate agent fans in United States are most concentrated in California (reach ~500K), Ohio (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Estate agent fans also like?

Beyond Estate agent itself, the audience over-indexes on Property finder (15.35×), Residential area (11.75×), Condominium (27.78×), and Mortgage broker (21.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Estate agent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Estate agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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