A data profile of the people who buy, follow and care about Estate agent in United Kingdom — modelled from more than twelve digital signal sources. Estate agent has an estimated audience of 4,334,743 people in United Kingdom.
The average Estate agent fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
Top brand affinities include Real property, Kitchen, Refrigerator, with strongest over-indexing on Real property (5.28× the country average).
Demographically, the Estate agent audience skews more female with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Estate agent fan in United Kingdom is more female, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Estate agent profile in United Kingdom.
65.4% are female, 34.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.6 |
| Estimated audience size | 4,334,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Estate agent audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 38.3% |
| United States | 14.2% |
| Australia | 8.9% |
Where the Estate agent audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.78× | |
| 02 | Wales | ~400K | 1.54× | |
| 03 | Northern Ireland | ~100K | 1.11× | |
| 04 | West Midlands | ~200K | 0.96× | |
| 05 | Scotland | ~300K | 0.87× | |
| 06 | Yorkshire and the Humber | ~300K | 0.82× | |
| 07 | South East | ~400K | 0.76× | |
| 08 | North East | ~100K | 0.76× | |
| 09 | East Midlands | ~200K | 0.63× | |
| 10 | South West | ~200K | 0.62× | |
| 11 | East of England | ~200K | 0.58× | |
| 12 | North West | ~200K | 0.38× |
The strongest cross-interests of the Estate agent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 5.28× | ||
| 02 | Mortgage calculator | Home & Garden | 3.36× | ||
| 03 | Hot tub | Home & Garden | 3.04× | ||
| 04 | Mobile home | Cars & Mobility | 3.01× | ||
| 05 | Refrigerator | Home & Garden | 2.84× | ||
| 06 | Esso | Cars & Mobility | 2.54× | ||
| 07 | First-time buyer | Shopping | 2.50× | ||
| 08 | Zoopla | Business & Career | 2.23× | ||
| 09 | Volunteering | Politics & Society | 2.11× | ||
| 10 | Internet & Social Media | 2.05× | |||
| 11 | Hobby | Home & Garden | 2.04× | ||
| 12 | Kitchen | Home & Garden | 1.90× | ||
| 13 | Distilled beverage | Food & Beverages | 1.88× | ||
| 14 | Renovation | Home & Garden | 1.87× | ||
| 15 | Wikipedia | Internet & Social Media | 1.85× | ||
| 16 | Aldi | Shopping | 1.84× | ||
| 17 | William Hill (bookmaker) | Games | 1.84× | ||
| 18 | Home Appliances | Home & Garden | 1.74× | ||
| 19 | Weddings | Kids & Family | 1.59× | ||
| 20 | Real estate | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.45× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Mindfulness | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× |
Estate agent has an estimated audience of 4,334,743 people in United Kingdom, concentrated in England and South East.
65.4% of Estate agent fans are female, 34.6% are male, with an average age of 43.6 years.
Estate agent fans show strongest brand affinity for Real property (5.28×), Kitchen (1.9×), and Refrigerator (2.84×) over the country average.
Estate agent fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~400K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Estate agent itself, the audience over-indexes on Kitchen (1.9×), Refrigerator (2.84×), Mortgage calculator (3.36×), and Zoopla (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Estate agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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