United States Army Audience in United States

United States Army logo

United States Army has an estimated audience of 12,106,369 people in United States. 39.7% are female, 60.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Wok, Vocal harmony, Governor of Michigan.

The average United States Army fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the United States Army audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Military

Demographics of United States Army fans

Demographic split for United States Army audience in United States
MetricValue
Female39.7%
Male60.3%
Average age38.7
Estimated audience size12,106,369

Audience persona

The typical United States Army fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for United States Army in United States
RegionReachAffinity
California1,357,6611.02×
Texas1,273,2961.22×
Florida884,1521.08×
New York686,3921.01×
Georgia465,9261.25×
North Carolina455,0341.25×
Virginia403,6191.37×
Illinois363,8180.9×
Pennsylvania350,1610.86×
Ohio313,7450.84×
New Jersey283,9040.92×
Washington277,1141.14×
Tennessee273,1741.12×
Michigan252,6410.8×
Maryland247,9111.19×
Arizona222,7240.9×
South Carolina218,6751.2×
Indiana211,5560.96×
Massachusetts210,0090.88×
Colorado200,2721.05×
Missouri196,1361.01×
Kentucky178,9231.18×
Louisiana172,7171.11×
Alabama171,5561.01×
Oklahoma171,5141.28×
Wisconsin149,8110.82×
Minnesota140,0180.81×
Oregon117,5210.85×
Mississippi109,5651.1×
Nevada107,8280.92×
Connecticut105,6920.87×
Arkansas103,4741.04×
Kansas102,8141.08×
Utah92,8920.86×
Iowa84,6730.85×
Hawaii75,9811.46×
West Virginia61,0341.08×
New Mexico60,8911×
Idaho55,3830.91×
Nebraska54,7670.9×
Washington, District of Columbia48,5451.33×
New Hampshire39,2110.82×
Maine36,3500.84×
Rhode Island32,0280.83×
Alaska30,5761.18×
Montana29,6310.88×
Delaware24,6180.74×
South Dakota23,5800.84×
North Dakota21,5960.87×
Vermont15,3040.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Army audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters4.89×Shopping
Wok11.53×Food & Beverages
Vocal harmony7.58×Music & Radio
Governor of Michigan11.61×Politics & Society
Pro-Ject5.96×Music & Radio
Hibachi11.3×Food & Beverages
Goop7.29×Internet & Social Media
Grinch5.46×Movies & TV
Product design2.57×Business & Career
Google Home7.94×Technology & Electronics
Grace Slick10.07×Music & Radio
UK garage6×Music & Radio
Cherish (group)11.78×Music & Radio
La Jolla9.92×Travel & Leisure
El Paso County, Colorado12.72×Travel & Leisure
headspace9.18×Health
N1 road (South Africa)4.06×Travel & Leisure
Hipster9.26×Politics & Society
Monogram3.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Army audience
TraitClusterScore
PatriotismCONSERVATISM2.78
Family OrientationCONSERVATISM1.64
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.43
Pet OwnershipJOY1.38
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for United States Army
CountryShare
United States94.5%
Germany1.4%
Japan1.1%

See United States Army audiences in other countries

More Military audiences in United States

Frequently asked questions

How many fans does United States Army have in United States?

United States Army has an estimated audience of 12,106,369 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Army fans?

39.7% of United States Army fans are female, 60.3% are male, with an average age of 38.7 years.

Which brands do United States Army fans like most?

United States Army fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (4.89×), and Wok (11.53×) over the country average.

Where do United States Army fans live in United States?

United States Army fans in United States are most concentrated in California (reach 1,357,661), Texas (reach 1,273,296), and Florida (reach 884,152). These three regions account for the largest share of the active audience.

What other brands do United States Army fans also like?

Beyond United States Army itself, the audience over-indexes on Urban Outfitters (4.89×), Wok (11.53×), Vocal harmony (7.58×), and Governor of Michigan (11.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.