Rascasse Audience Intelligence

United States Army Audience in United States

A data profile of the people who buy, follow and care about United States Army in United States — modelled from more than twelve digital signal sources. United States Army has an estimated audience of 12,089,493 people in United States.

#1among Military in United States#6among NGO / Political Party in United States#178in Politics & Society

The average United States Army fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Hatchback, Antique car, with strongest over-indexing on Drudge Report (4.3× the country average).

Demographically, the United States Army audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Army fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Military

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Army profile in United States.

Audience size
12.1M
in United States
Gender
39.7%♀
60.3% male
Age
38.7
average years
Country rank
#2955
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Army fans

39.7% are female, 60.3% are male, average age 38.7.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for United States Army audience in United States
MetricValue
Female39.7%
Male60.3%
Average age38.7
Estimated audience size12,089,493
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the United States Army audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3915%
40-4918%
50+24%
Fig. 04

Worldwide distribution

93.9%

of the worldwide United States Army audience comes from United States.

Worldwide audience distribution share by country for United States Army
CountryShare
United States93.9%
Germany1.4%
Japan1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Army audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Army fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K1.45×
02Virginia~400K1.34×
03Alaska~30K1.33×
04Washington, District of Columbia~50K1.30×
05Oklahoma~200K1.25×
06Georgia~400K1.21×
07Kentucky~200K1.21×
08Texas~1M1.19×
09Maryland~200K1.19×
10North Carolina~400K1.17×
11South Carolina~200K1.15×
12Louisiana~200K1.14×
13Mississippi~100K1.14×
14Alabama~200K1.13×
15Kansas~100K1.11×
16Tennessee~300K1.10×
17West Virginia~60K1.10×
18Washington~300K1.09×
19Arkansas~100K1.07×
20New Mexico~70K1.07×
21Florida~800K1.01×
22Missouri~200K0.98×
23Colorado~200K0.97×
24New York~600K0.96×
25Indiana~200K0.96×
26California~1.5M0.95×
27North Dakota~20K0.95×
28South Dakota~30K0.94×
29Arizona~200K0.93×
30Idaho~60K0.93×
31Montana~30K0.92×
32Nebraska~60K0.91×
33Nevada~100K0.90×
34New Hampshire~40K0.88×
35Pennsylvania~400K0.86×
36Illinois~300K0.86×
37New Jersey~300K0.86×
38Iowa~90K0.86×
39Maine~40K0.86×
40Ohio~300K0.85×
41Connecticut~100K0.85×
42Rhode Island~30K0.85×
43Wisconsin~200K0.83×
44Utah~90K0.83×
45Massachusetts~200K0.82×
46Oregon~100K0.81×
47Michigan~300K0.80×
48Delaware~30K0.79×
49Vermont~20K0.79×
50Minnesota~100K0.78×
Fig. 06

Affinity by region

Affinity by region — United States Army, United States
0.78×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Army audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Army audience
#·InterestCategoryAffinity×
01HatchbackCars & Mobility4.89×
02Antique carCars & Mobility4.89×
03CarcareCars & Mobility4.89×
04Auto showCars & Mobility4.89×
05Family carCars & Mobility4.89×
06CoupéCars & Mobility4.89×
07City carCars & Mobility4.89×
08Drudge ReportSports4.30×
09Off-road vehicleCars & Mobility3.73×
10E-TradeBusiness & Career3.41×
11New York PostNews3.14×
12Racing gamesGames2.83×
13Kyle BuschSports2.57×
14NASCARSports2.38×
15Digital photographyBusiness & Career2.09×
16Ace HardwareHome & Garden2.03×
17Real propertyHome & Garden1.95×
18RadioTechnology & Electronics1.80×
19MenardsHome & Garden1.72×
20AutoZoneCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Army audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Army audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.12×
Family OrientationCONSERVATISM1.62×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Army audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Design AffinityPREMIUM0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Army have in United States?

United States Army has an estimated audience of 12,089,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of United States Army fans?

39.7% of United States Army fans are female, 60.3% are male, with an average age of 38.7 years.

03

Which brands do United States Army fans like most?

United States Army fans show strongest brand affinity for Drudge Report (4.3×), Hatchback (4.89×), and Antique car (4.89×) over the country average.

04

Where do United States Army fans live in United States?

United States Army fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do United States Army fans also like?

Beyond United States Army itself, the audience over-indexes on Hatchback (4.89×), Antique car (4.89×), Carcare (4.89×), and Auto show (4.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for United States Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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