Fixed income Audience in United States

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Fixed income has an estimated audience of 1,727,622 people in United States. 48.2% are female, 51.8% are male, average age 48.8. Top regions: New York, California, Texas. Top brand affinities: Zoo Tycoon (series), Historic site, Governor of Michigan, Goop, Kendra Scott.

The average Fixed income fan in United States is 48.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Zoo Tycoon (series), Historic site, Governor of Michigan, with strongest over-indexing on Zoo Tycoon (series) (20× the country average). Demographically, the Fixed income audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Fixed income fans

Demographic split for Fixed income audience in United States
MetricValue
Female48.2%
Male51.8%
Average age48.8
Estimated audience size1,727,622

Audience persona

The typical Fixed income fan in United States is balanced, around 48.8 years old, with strong Family Orientation tendencies and a notable affinity for Zoo Tycoon (series).

Top regions in United States

Top regions ranked by reach for Fixed income in United States
RegionReachAffinity
New York259,5802.69×
California221,3461.17×
Texas149,9931.01×
Florida114,3980.98×
New Jersey103,9582.37×
Illinois78,9611.37×
Massachusetts74,5512.19×
Pennsylvania71,1261.22×
North Carolina56,7431.09×
Virginia56,2661.34×
Georgia56,0981.05×
Ohio46,1030.87×
Michigan40,1580.89×
Maryland33,2191.12×
Washington31,4610.91×
Connecticut30,6311.77×
Indiana29,9100.95×
Arizona28,7170.81×
Tennessee28,2210.81×
Colorado24,2430.89×
Missouri23,7180.85×
South Carolina23,4870.9×
Minnesota22,0380.89×
Wisconsin20,9840.81×
Alabama20,4750.85×
Oregon18,5330.94×
Louisiana17,3160.78×
Kentucky14,1770.65×
Nevada13,0370.78×
Oklahoma12,5760.66×
Washington, District of Columbia10,7302.07×
Iowa10,0970.71×
Mississippi10,0010.7×
Utah9,8930.64×
Kansas9,4320.69×
Arkansas9,3520.66×
New Hampshire8,0561.18×
Hawaii7,2830.98×
Rhode Island6,9151.26×
Nebraska6,4860.75×
Maine5,7010.92×
New Mexico5,0570.58×
Idaho5,0160.58×
West Virginia4,1280.51×
Delaware3,5610.75×
Vermont3,4001.12×
Montana2,6460.55×
Alaska2,6020.7×
South Dakota2,4250.61×
North Dakota2,1800.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fixed income audience
BrandAffinityCategory
Zoo Tycoon (series)20×Games
Historic site3.83×Arts & Culture
Governor of Michigan6.63×Politics & Society
Goop4.12×Internet & Social Media
Kendra Scott2.22×Fashion & Accessoires
Grinch2.5×Movies & TV
Wok4.03×Food & Beverages
El Paso County, Colorado7.41×Travel & Leisure
Hipster5.49×Politics & Society
Hibachi4.47×Food & Beverages
Fairy godmother4.06×Literature
Google Home3.5×Technology & Electronics
Vocal harmony2.37×Music & Radio
Noodle (Gorillaz)1.77×Music & Radio
Cherish (group)5.32×Music & Radio
Cam Ward1.82×Sports
TV Fanatic4.97×Movies & TV
Grace Slick4.06×Music & Radio
headspace4.24×Health
Wikia1.54×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fixed income audience
TraitClusterScore
Family OrientationCONSERVATISM2.11
Quality AwarenessPREMIUM1.57
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.37
TravellingTHRILL1.35
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Fixed income
CountryShare
United States52.6%
Brazil16.8%
Vietnam5.2%

See Fixed income audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Fixed income have in United States?

Fixed income has an estimated audience of 1,727,622 people in United States, concentrated in New York and California.

What is the gender split and age of Fixed income fans?

48.2% of Fixed income fans are female, 51.8% are male, with an average age of 48.8 years.

Which brands do Fixed income fans like most?

Fixed income fans show strongest brand affinity for Zoo Tycoon (series) (20×), Historic site (3.83×), and Governor of Michigan (6.63×) over the country average.

Where do Fixed income fans live in United States?

Fixed income fans in United States are most concentrated in New York (reach 259,580), California (reach 221,346), and Texas (reach 149,993). These three regions account for the largest share of the active audience.

What other brands do Fixed income fans also like?

Beyond Fixed income itself, the audience over-indexes on Historic site (3.83×), Governor of Michigan (6.63×), Goop (4.12×), and Kendra Scott (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fixed income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.