Rascasse Audience Intelligence

Fixed income Audience in United States

A data profile of the people who buy, follow and care about Fixed income in United States — modelled from more than twelve digital signal sources. Fixed income has an estimated audience of 1,727,622 people in United States.

#6815among Topic in United States#1004in Politics & Society

The average Fixed income fan in United States is 48.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Elderly care, Sustainable energy, Mortgage loans, with strongest over-indexing on Elderly care (34.05× the country average).

Demographically, the Fixed income audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fixed income fan in United States is balanced, around 48.8 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fixed income profile in United States.

Audience size
1.7M
in United States
Gender
48.2%♀
51.8% male
Age
48.8
average years
Country rank
#15950
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fixed income fans

48.2% are female, 51.8% are male, average age 48.8.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Fixed income audience in United States
MetricValue
Female48.2%
Male51.8%
Average age48.8
Estimated audience size1,727,622
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Fixed income audience in United States
Age bracketShare%
16-199%
20-298%
30-3911%
40-4919%
50+53%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Fixed income audience comes from United States.

Worldwide audience distribution share by country for Fixed income
CountryShare
United States52.5%
Brazil16.8%
Vietnam5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fixed income audience in United States is strongest.

Fig. 05

Top regions by affinity

Fixed income fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.32×
02New Jersey~90K1.99×
03Massachusetts~60K1.89×
04Washington, District of Columbia~8K1.62×
05Connecticut~30K1.50×
06Illinois~70K1.22×
07Virginia~50K1.19×
08Pennsylvania~70K1.17×
09Rhode Island~6K1.13×
10North Carolina~60K1.12×
11California~200K1.11×
12Delaware~5K1.10×
13New Hampshire~7K1.08×
14Maryland~30K1.07×
15Hawaii~8K1.07×
16Georgia~50K1.03×
17South Carolina~30K1.03×
18Vermont~3K1.02×
19North Dakota~4K0.99×
20Texas~100K0.98×
21Indiana~30K0.97×
22Alaska~4K0.97×
23Maine~6K0.96×
24Alabama~20K0.95×
25Florida~100K0.94×
26South Dakota~4K0.94×
27Michigan~40K0.92×
28Mississippi~10K0.92×
29Montana~4K0.92×
30Washington~30K0.90×
31Colorado~20K0.90×
32Minnesota~20K0.90×
33Oregon~20K0.90×
34Nebraska~8K0.90×
35Ohio~50K0.89×
36Missouri~20K0.89×
37Louisiana~20K0.89×
38Arkansas~10K0.88×
39Idaho~8K0.88×
40West Virginia~7K0.88×
41Nevada~10K0.87×
42Iowa~10K0.87×
43New Mexico~8K0.87×
44Wisconsin~20K0.86×
45Kansas~10K0.86×
46Arizona~30K0.84×
47Tennessee~30K0.84×
48Oklahoma~20K0.83×
49Kentucky~20K0.82×
50Utah~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Fixed income, United States
0.82×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fixed income audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fixed income audience
#·InterestCategoryAffinity×
01Elderly careHealth34.05×
02ExxonMobilCars & Mobility23.65×
03Renters' insuranceBusiness & Career17.25×
04Sustainable energyHome & Garden14.30×
05Online bankingBusiness & Career13.94×
06Retail bankingBusiness & Career10.33×
07Renewable energyBusiness & Career9.85×
08LotteryGames9.41×
09Vehicle insuranceCars & Mobility9.26×
10FedExBusiness & Career8.52×
11PensionBusiness & Career8.13×
12QVCMovies & TV7.41×
13Mortgage loansBusiness & Career7.38×
14Life insuranceBusiness & Career7.15×
15Home automationTechnology & Electronics7.06×
16Home insuranceBusiness & Career6.99×
17Solar energyHome & Garden6.47×
18Health insuranceBusiness & Career6.25×
19PinterestInternet & Social Media3.78×
20McDonald'sFood & Beverages3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fixed income audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fixed income audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM7.89×
SustainabilityBALANCE3.52×
Quality AwarenessPREMIUM2.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fixed income audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.78×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fixed income have in United States?

Fixed income has an estimated audience of 1,727,622 people in United States, concentrated in New York and California.

02

What is the gender split and age of Fixed income fans?

48.2% of Fixed income fans are female, 51.8% are male, with an average age of 48.8 years.

03

Which brands do Fixed income fans like most?

Fixed income fans show strongest brand affinity for Elderly care (34.05×), Sustainable energy (14.3×), and Mortgage loans (7.38×) over the country average.

04

Where do Fixed income fans live in United States?

Fixed income fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fixed income fans also like?

Beyond Fixed income itself, the audience over-indexes on Sustainable energy (14.3×), Mortgage loans (7.38×), Online banking (13.94×), and Vehicle insurance (9.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Fixed income audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fixed income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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