Rascasse Audience Intelligence

Renters' insurance Target Market in United States

A data profile of the people who buy, follow and care about Renters' insurance in United States — modelled from more than twelve digital signal sources. Renters' insurance has an estimated audience of 4,468,366 people in United States.

#754among Brand in United States#658in Business & Career

The average Renters' insurance fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fixed income, Mitch McConnell, House, with strongest over-indexing on Fixed income (17.25× the country average).

Demographically, the Renters' insurance audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Renters' insurance fan in United States is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Fixed income.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renters' insurance profile in United States.

Audience size
4.5M
in United States
Gender
52.6%♀
47.4% male
Age
44.3
average years
Country rank
#7333
Brand in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Renters' insurance

52.6% are female, 47.4% are male, average age 44.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Renters' insurance audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.3
Estimated audience size4,468,366
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Renters' insurance audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3916%
40-4921%
50+35%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Renters' insurance audience comes from United States.

Worldwide audience distribution share by country for Renters' insurance
CountryShare
United States76.2%
Canada4.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renters' insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Renters' insurance customers by region in United States
#RegionReachAffinity×
01Colorado~100K1.53×
02Texas~500K1.35×
03Georgia~200K1.33×
04North Carolina~200K1.23×
05Missouri~80K1.20×
06Kansas~40K1.19×
07Oregon~60K1.18×
08Wyoming~7K1.17×
09Tennessee~100K1.15×
10South Dakota~10K1.13×
11Virginia~100K1.12×
12North Dakota~10K1.12×
13California~500K1.10×
14Washington~90K1.09×
15Montana~10K1.09×
16Florida~300K1.08×
17Maryland~80K1.08×
18Arizona~90K1.07×
19South Carolina~70K1.07×
20Indiana~80K1.05×
21Nevada~40K1.05×
22Washington, District of Columbia~10K1.03×
23Ohio~100K1.02×
24Pennsylvania~100K1.01×
25Mississippi~30K1.00×
26Idaho~20K1.00×
27Wisconsin~60K0.97×
28Kentucky~50K0.97×
29Oklahoma~40K0.97×
30Nebraska~20K0.97×
31Alabama~60K0.95×
32Louisiana~50K0.95×
33Utah~30K0.91×
34Iowa~30K0.90×
35Alaska~8K0.90×
36Connecticut~40K0.89×
37Illinois~100K0.88×
38West Virginia~20K0.88×
39Michigan~90K0.87×
40Arkansas~30K0.87×
41New Mexico~20K0.87×
42Delaware~10K0.85×
43Hawaii~10K0.84×
44New Hampshire~10K0.82×
45Minnesota~50K0.81×
46New York~200K0.78×
47New Jersey~80K0.78×
48Rhode Island~10K0.76×
49Maine~10K0.72×
50Massachusetts~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Renters' insurance, United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renters' insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renters' insurance audience
#·InterestCategoryAffinity×
01Free public transportCars & Mobility21.58×
02Fixed incomePolitics & Society17.25×
03Rent-to-ownHome & Garden5.20×
04Medicare (United States)Health3.59×
05LeaseBusiness & Career3.31×
06Real estate brokerHome & Garden2.44×
07Mitch McConnellPolitics & Society2.42×
08SymptomHealth2.23×
09PropertyHome & Garden2.20×
10Mortgage loansBusiness & Career2.12×
11CNNMovies & TV1.99×
12HouseHome & Garden1.97×
13ApartmentBusiness & Career1.96×
14Google DriveTechnology & Electronics1.93×
15MoneyBusiness & Career1.91×
16Dollar GeneralShopping1.86×
17InsuranceBusiness & Career1.78×
18EBayShopping1.71×
19ReligionBusiness & Career1.68×
20U.S. stateTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renters' insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renters' insurance audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.95×
SpiritualityBALANCE1.73×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renters' insurance audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
Pet OwnershipJOY1.03×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Renters' insurance's target market in United States?

Renters' insurance's target market in United States covers an estimated 4,468,366 people, concentrated in California and Texas.

02

What is the gender split and age of Renters' insurance customers?

52.6% of the Renters' insurance audience are female, 47.4% are male, with an average age of 44.3 years.

03

Which brands do Renters' insurance fans like most?

Renters' insurance fans show strongest brand affinity for Fixed income (17.25×), Mitch McConnell (2.42×), and House (1.97×) over the country average.

04

Where do Renters' insurance fans live in United States?

Renters' insurance fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Renters' insurance fans also like?

Beyond Renters' insurance itself, the audience over-indexes on Mitch McConnell (2.42×), House (1.97×), Real estate broker (2.44×), and Money (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Renters' insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Renters' insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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