Renters' insurance Audience in United States

Renters' insurance logo

Renters' insurance has an estimated audience of 4,147,454 people in United States. 52.6% are female, 47.4% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Fixed income, House, CNN, Real estate broker, Money.

The average Renters' insurance fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fixed income, House, CNN, with strongest over-indexing on Fixed income (17.25× the country average). Demographically, the Renters' insurance audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Renters' insurance fans

Demographic split for Renters' insurance audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.3
Estimated audience size4,147,454

Audience persona

The typical Renters' insurance fan in United States is balanced, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Fixed income.

Top regions in United States

Top regions ranked by reach for Renters' insurance in United States
RegionReachAffinity
California471,9891.03×
Texas456,4041.28×
Florida250,8120.89×
New York165,3820.71×
Georgia162,1001.27×
North Carolina143,9611.15×
Pennsylvania142,0971.02×
Ohio133,9361.05×
Illinois130,7000.95×
Virginia117,1691.16×
Tennessee96,3931.16×
Washington90,5961.09×
Michigan88,2200.81×
Indiana81,8291.08×
Arizona80,0640.95×
Missouri77,9321.17×
Maryland75,4751.06×
New Jersey71,7610.68×
Colorado71,5661.09×
Wisconsin63,1951.01×
South Carolina58,0360.93×
Alabama55,0160.95×
Oregon54,8461.15×
Louisiana51,3390.96×
Kentucky49,2180.95×
Massachusetts48,3880.59×
Minnesota46,4390.78×
Oklahoma45,6750.99×
Nevada39,4300.98×
Kansas36,5551.12×
Mississippi35,7141.05×
Connecticut33,1870.8×
Arkansas31,7280.93×
Utah30,8400.83×
Iowa26,3180.77×
Nebraska21,0821.01×
West Virginia20,4211.06×
Idaho19,4140.93×
New Mexico17,5470.84×
Hawaii17,4300.98×
Montana15,0901.31×
New Hampshire14,0860.86×
Washington, District of Columbia12,9881.04×
South Dakota11,7861.23×
Maine11,5700.78×
North Dakota11,1811.31×
Rhode Island10,5470.8×
Alaska9,9251.12×
Delaware9,0260.79×
Wyoming8,7121.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Renters' insurance audience
BrandAffinityCategory
Fixed income17.25×Politics & Society
House1.97×Home & Garden
CNN1.99×Movies & TV
Real estate broker2.44×Home & Garden
Money1.91×Business & Career
Free public transport21.58×Cars & Mobility
LinkedIn2.02×Internet & Social Media
Fox News Channel1.61×Movies & TV
U.S. state1.64×Travel & Leisure
Lease3.31×Business & Career
Rent-to-own5.2×Home & Garden
Property2.2×Home & Garden
Mortgage loans2.12×Business & Career
Medicare (United States)3.59×Health
Religion1.68×Business & Career
Apartment1.96×Business & Career
Dollar General1.86×Shopping
Symptom2.23×Health
EBay1.71×Shopping
Insurance1.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Renters' insurance audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Career OrientationPOWER1.76
Quality AwarenessPREMIUM1.58
Urban LifestyleOPEN1.48
IndulgenceJOY1.43
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Renters' insurance
CountryShare
United States77.1%
Canada4.7%
United Kingdom4.0%

See Renters' insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Renters' insurance have in United States?

Renters' insurance has an estimated audience of 4,147,454 people in United States, concentrated in California and Texas.

What is the gender split and age of Renters' insurance fans?

52.6% of Renters' insurance fans are female, 47.4% are male, with an average age of 44.3 years.

Which brands do Renters' insurance fans like most?

Renters' insurance fans show strongest brand affinity for Fixed income (17.25×), House (1.97×), and CNN (1.99×) over the country average.

Where do Renters' insurance fans live in United States?

Renters' insurance fans in United States are most concentrated in California (reach 471,989), Texas (reach 456,404), and Florida (reach 250,812). These three regions account for the largest share of the active audience.

What other brands do Renters' insurance fans also like?

Beyond Renters' insurance itself, the audience over-indexes on House (1.97×), CNN (1.99×), Real estate broker (2.44×), and Money (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Renters' insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.