Rascasse Audience Intelligence

Aging in place Audience in United States

A data profile of the people who buy, follow and care about Aging in place in United States — modelled from more than twelve digital signal sources. Aging in place has an estimated audience of 470,743 people in United States.

#11657among Topic in United States

The average Aging in place fan in United States is 54.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Elderly care, Sustainable energy, Consumer Cellular, with strongest over-indexing on Elderly care (72.94× the country average).

Demographically, the Aging in place audience skews more female with an average age of 54.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aging in place fan in United States is more female, around 54.3 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aging in place profile in United States.

Audience size
471K
in United States
Gender
69.7%♀
30.3% male
Age
54.3
average years
Country rank
#37960
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aging in place fans

69.7% are female, 30.3% are male, average age 54.3.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Aging in place audience in United States
MetricValue
Female69.7%
Male30.3%
Average age54.3
Estimated audience size470,743
Fig. 03

Age distribution

Ø 54.3
average years
Age distribution of the Aging in place audience in United States
Age bracketShare%
16-193%
20-293%
30-396%
40-4913%
50+75%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Aging in place audience comes from United States.

Worldwide audience distribution share by country for Aging in place
CountryShare
United States86.8%
Canada7.0%
South Korea1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aging in place audience in United States is strongest.

Fig. 05

Top regions by affinity

Aging in place fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~40K2.53×
02Delaware~3K2.21×
03Pennsylvania~20K1.47×
04Missouri~10K1.31×
05Maryland~10K1.28×
06Georgia~20K1.25×
07Colorado~9K1.25×
08Ohio~20K1.24×
09Washington, District of Columbia~2K1.21×
10Oregon~6K1.15×
11Virginia~10K1.12×
12Idaho~3K1.10×
13South Carolina~8K1.07×
14Nebraska~3K1.07×
15Maine~2K1.06×
16Vermont<1K1.04×
17Tennessee~10K1.02×
18Massachusetts~9K1.01×
19Kansas~4K1.01×
20Alaska~1K1.00×
21North Carolina~10K0.99×
22Hawaii~2K0.98×
23North Dakota<1K0.98×
24Rhode Island~1K0.97×
25Wisconsin~7K0.96×
26Minnesota~6K0.95×
27South Dakota~1K0.95×
28Louisiana~6K0.94×
29Montana~1K0.94×
30Indiana~8K0.93×
31Arkansas~4K0.93×
32New Hampshire~2K0.93×
33New York~20K0.91×
34West Virginia~2K0.91×
35Washington~8K0.90×
36Kentucky~5K0.90×
37Connecticut~4K0.90×
38Utah~4K0.89×
39Florida~30K0.88×
40Mississippi~3K0.86×
41New Mexico~2K0.86×
42Oklahoma~4K0.85×
43Iowa~3K0.85×
44Michigan~10K0.84×
45Alabama~6K0.84×
46California~40K0.83×
47New Jersey~10K0.81×
48Arizona~8K0.81×
49Nevada~4K0.77×
50Texas~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Aging in place, United States
0.74×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aging in place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aging in place audience
#·InterestCategoryAffinity×
01Elderly careHealth72.94×
02Consumer CellularTechnology & Electronics26.58×
03ExxonMobilCars & Mobility16.83×
04Sustainable energyHome & Garden14.13×
05Single-family detached homeHome & Garden10.42×
06QVCMovies & TV9.30×
07Renewable energyBusiness & Career8.39×
08Retail bankingBusiness & Career7.99×
09FedExBusiness & Career7.94×
10Retirement planningBusiness & Career7.94×
11Online bankingBusiness & Career7.53×
12Home automationTechnology & Electronics7.15×
13Retirement communityKids & Family6.36×
14First class travelTravel & Leisure6.15×
15Weather forecastingHome & Garden6.10×
16Mortgage loansBusiness & Career5.72×
17Discount storesShopping5.02×
18Vehicle insuranceCars & Mobility4.76×
19PinterestInternet & Social Media3.92×
20AirbnbTravel & Leisure3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aging in place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aging in place audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM15.37×
SustainabilityBALANCE3.98×
Convenience OrientationPREMIUM2.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aging in place audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aging in place have in United States?

Aging in place has an estimated audience of 470,743 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Aging in place fans?

69.7% of Aging in place fans are female, 30.3% are male, with an average age of 54.3 years.

03

Which brands do Aging in place fans like most?

Aging in place fans show strongest brand affinity for Elderly care (72.94×), Sustainable energy (14.13×), and Consumer Cellular (26.58×) over the country average.

04

Where do Aging in place fans live in United States?

Aging in place fans in United States are most concentrated in California (reach ~40K), Illinois (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Aging in place fans also like?

Beyond Aging in place itself, the audience over-indexes on Sustainable energy (14.13×), Consumer Cellular (26.58×), FedEx (7.94×), and Mortgage loans (5.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Aging in place audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aging in place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →