Aging in place Audience in United States

Aging in place has an estimated audience of 470,743 people in United States. 69.7% are female, 30.3% are male, average age 54.3. Top regions: Illinois, California, Texas. Top brand affinities: Consumer Cellular, Retirement community, Elderly care, Retirement planning, Chase (bank).

The average Aging in place fan in United States is 54.3 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Consumer Cellular, Retirement community, Elderly care, with strongest over-indexing on Consumer Cellular (34.94× the country average). Demographically, the Aging in place audience skews more female with an average age of 54.3, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Aging in place fans

Demographic split for Aging in place audience in United States
MetricValue
Female69.7%
Male30.3%
Average age54.3
Estimated audience size470,743

Audience persona

The typical Aging in place fan in United States is more female, around 54.3 years old, with strong Family Orientation tendencies and a notable affinity for Consumer Cellular.

Top regions in United States

Top regions ranked by reach for Aging in place in United States
RegionReachAffinity
Illinois50,0713.19×
California44,1920.85×
Texas26,3250.65×
Pennsylvania26,0921.65×
New York23,1480.88×
Georgia22,9601.58×
Florida19,8400.62×
Virginia15,7631.37×
Ohio15,4631.07×
North Carolina15,0321.06×
Tennessee10,8271.15×
Massachusetts10,2161.1×
Maryland9,8821.22×
Missouri9,7761.29×
Michigan9,4460.77×
Washington9,1320.97×
New Jersey8,4590.71×
Indiana8,0450.94×
Oregon7,7861.44×
Minnesota7,2751.08×
Wisconsin7,1691.01×
Arizona6,9040.72×
Colorado6,8900.93×
South Carolina5,2970.75×
Connecticut4,3020.91×
Kentucky4,1690.71×
Delaware3,9803.06×
Alabama3,4590.53×
Louisiana3,0970.51×
Kansas3,0350.82×
Utah2,6440.63×
Nebraska2,5851.09×
Idaho2,5791.09×
Iowa2,5210.65×
Oklahoma2,5070.48×
Arkansas2,3870.62×
Washington, District of Columbia2,1981.55×
Maine2,0901.24×
Nevada1,8400.4×
Hawaii1,6670.82×
New Hampshire1,4210.77×
West Virginia1,3970.64×
Rhode Island1,3730.92×
Mississippi1,2940.33×
New Mexico1,2530.53×
Vermont1,0291.24×
Alaska9840.98×
Montana9290.71×
South Dakota8460.78×
North Dakota8240.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aging in place audience
BrandAffinityCategory
Consumer Cellular34.94×Technology & Electronics
Retirement community9.51×Kids & Family
Elderly care18.23×Health
Retirement planning9.62×Business & Career
Chase (bank)4.51×Business & Career
Retirement5.17×Business & Career
Dollar General2.89×Shopping
Diabetes mellitus awareness4.48×Health
MSN2.65×News
Menards3.28×Home & Garden
Kroger2.79×Food & Beverages
Texas Roadhouse2.36×Food & Beverages
Fox News Channel1.74×Movies & TV
Multiple myeloma awareness7.99×Health
Retirement home8.95×Home & Garden
Walgreens2.28×Shopping
Publix3.09×Shopping
LinkedIn2.1×Internet & Social Media
Pinterest1.89×Internet & Social Media
Hobby Lobby2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aging in place audience
TraitClusterScore
Family OrientationCONSERVATISM4.5
SustainabilityBALANCE2.16
Need for SecurityCONSERVATISM2.13
Career OrientationPOWER1.88
Quality AwarenessPREMIUM1.69
TravellingTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Aging in place
CountryShare
United States86.9%
Canada7.0%
South Korea1.1%

See Aging in place audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Aging in place have in United States?

Aging in place has an estimated audience of 470,743 people in United States, concentrated in Illinois and California.

What is the gender split and age of Aging in place fans?

69.7% of Aging in place fans are female, 30.3% are male, with an average age of 54.3 years.

Which brands do Aging in place fans like most?

Aging in place fans show strongest brand affinity for Consumer Cellular (34.94×), Retirement community (9.51×), and Elderly care (18.23×) over the country average.

Where do Aging in place fans live in United States?

Aging in place fans in United States are most concentrated in Illinois (reach 50,071), California (reach 44,192), and Texas (reach 26,325). These three regions account for the largest share of the active audience.

What other brands do Aging in place fans also like?

Beyond Aging in place itself, the audience over-indexes on Retirement community (9.51×), Elderly care (18.23×), Retirement planning (9.62×), and Chase (bank) (4.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aging in place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.