Rascasse Audience Intelligence

Long-term care Audience in United States

Name: Long-term care — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Long-term care in United States — modelled from more than twelve digital signal sources. Long-term care has an estimated audience of 1,210,830 people in United States.

#8042among Topic in United States #655in Health

The average Long-term care fan in United States is 49.3 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, Ohio, Michigan.

Top brand affinities include Elderly care, Sustainable energy, FedEx, with strongest over-indexing on Elderly care (65.07× the country average).

Demographically, the Long-term care audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Long-term care fan in United States is more female, around 49.3 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long-term care profile in United States.

Audience size

1.2M

in United States

Gender

69.2%♀

30.8% male

Age

49.3

average years

Country rank

#20761

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Long-term care fans

69.2% are female, 30.8% are male, average age 49.3.

Fig. 02

Gender split

69.2%

Female

30.8%

Male

Demographic split for Long-term care audience in United States
Metric	Value
Female	69.2%
Male	30.8%
Average age	49.3
Estimated audience size	1,210,830

Fig. 03

Age distribution

Age distribution of the Long-term care audience in United States
Age bracket	Share	%
16-19		8%
20-29		7%
30-39		11%
40-49		21%
50+		52%

Fig. 04

Worldwide distribution

41.6%

of the worldwide Long-term care audience comes from United States.

Worldwide audience distribution share by country for Long-term care
Country	Share
United States	41.6%
Taiwan	13.0%
Australia	9.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long-term care audience in United States is strongest.

Fig. 05

Top regions by affinity

Long-term care fans by region: top regions in United States
#	Region	Reach	×
01	New Jersey	~80K	2.48×
02	Wisconsin	~40K	2.29×
03	Connecticut	~30K	2.26×
04	Ohio	~70K	1.86×
05	Minnesota	~30K	1.84×
06	Nevada	~20K	1.82×
07	Michigan	~50K	1.62×
08	Nebraska	~8K	1.24×
09	Louisiana	~20K	1.07×
10	Maryland	~20K	1.04×
11	Mississippi	~9K	0.95×
12	Wyoming	~2K	0.89×
13	Montana	~3K	0.84×
14	North Dakota	~2K	0.83×
15	South Dakota	~2K	0.82×
16	Delaware	~3K	0.78×
17	Georgia	~30K	0.74×
18	Arizona	~20K	0.73×
19	Hawaii	~4K	0.73×
20	Arkansas	~7K	0.66×
21	Oklahoma	~8K	0.61×
22	Kentucky	~9K	0.58×
23	Oregon	~8K	0.56×
24	Washington	~10K	0.54×

Affinity by region — Long-term care, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long-term care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long-term care audience
#	Interest	Category	×
01	Elderly care	Health	65.07×
02	ExxonMobil	Cars & Mobility	17.34×
03	Sustainable energy	Home & Garden	13.05×
04	Retail banking	Business & Career	11.43×
05	Online banking	Business & Career	9.84×
06	Retirement planning	Business & Career	9.00×
07	Renewable energy	Business & Career	8.88×
08	QVC	Movies & TV	8.20×
09	FedEx	Business & Career	8.08×
10	Lottery	Games	7.64×
11	LinkedIn	Internet & Social Media	7.03×
12	Home automation	Technology & Electronics	6.41×
13	First class travel	Travel & Leisure	6.12×
14	Mortgage loans	Business & Career	5.97×
15	Vehicle insurance	Cars & Mobility	5.86×
16	Innovation	Business & Career	4.50×
17	Discount stores	Shopping	4.30×
18	Cancer awareness	Health	3.92×
19	Pinterest	Internet & Social Media	3.35×
20	Airbnb	Travel & Leisure	2.86×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long-term care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Long-term care audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	14.04×
Sustainability	BALANCE	3.62×
Career Orientation	POWER	2.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Long-term care audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.70×
Design Affinity	PREMIUM	0.87×
Healthy Lifestyle	BALANCE	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Long-term care have in United States?

Long-term care has an estimated audience of 1,210,830 people in United States, concentrated in New Jersey and Ohio.

What is the gender split and age of Long-term care fans?

69.2% of Long-term care fans are female, 30.8% are male, with an average age of 49.3 years.

Which brands do Long-term care fans like most?

Long-term care fans show strongest brand affinity for Elderly care (65.07×), Sustainable energy (13.05×), and FedEx (8.08×) over the country average.

Where do Long-term care fans live in United States?

Long-term care fans in United States are most concentrated in New Jersey (reach ~80K), Ohio (reach ~70K), and Michigan (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Long-term care fans also like?

Beyond Long-term care itself, the audience over-indexes on Sustainable energy (13.05×), FedEx (8.08×), Renewable energy (8.88×), and Mortgage loans (5.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Long-term care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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