Long-term care Audience in United States
Long-term care has an estimated audience of 1,210,830 people in United States. 69.2% are female, 30.8% are male, average age 49.3. Top brand affinities: Zoo Tycoon (series), Historic site, Layne Staley, Governor of Michigan, Jingoism.
Top brand affinities include Zoo Tycoon (series), Historic site, Layne Staley, with strongest over-indexing on Zoo Tycoon (series) (20× the country average). Demographically, the Long-term care audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Health · Type: Topic
Demographics of Long-term care fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 49.3 |
| Estimated audience size | 1,210,830 |
Audience persona
The typical Long-term care fan in United States is more female, around 49.3 years old, with strong Family Orientation tendencies and a notable affinity for Zoo Tycoon (series).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoo Tycoon (series) | 20× | Games |
| Historic site | 3.63× | Arts & Culture |
| Layne Staley | 5.2× | Music & Radio |
| Governor of Michigan | 5.6× | Politics & Society |
| Jingoism | 1.59× | Politics & Society |
| Israel | 1.53× | Travel & Leisure |
| Kendra Scott | 2.13× | Fashion & Accessoires |
| Goop | 3.47× | Internet & Social Media |
| Solo climbing | 4.18× | Sports |
| Grinch | 2.12× | Movies & TV |
| Wok | 3.33× | Food & Beverages |
| El Paso County, Colorado | 6.34× | Travel & Leisure |
| Cam Ward | 1.86× | Sports |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
| Public speaking | 1.87× | Politics & Society |
| Brunello Cucinelli | 3.57× | Fashion & Accessoires |
| Hipster | 4.48× | Politics & Society |
| Hibachi | 3.6× | Food & Beverages |
| Fairy godmother | 3.37× | Literature |
| Vocal harmony | 2.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.82 |
| Need for Security | CONSERVATISM | 2.05 |
| Career Orientation | POWER | 1.96 |
| Sustainability | BALANCE | 1.75 |
| Travelling | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Taiwan | 13.0% |
| Australia | 9.1% |
See Long-term care audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Long-term care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.