Melanie Audience in United States
Melanie has an estimated audience of 498,312 people in United States. 54.6% are female, 45.4% are male, average age 46.7. Top brand affinities: KiwiCo, Rosie the Riveter, Scratching post, Nationality, Wedgwood.
Top brand affinities include KiwiCo, Rosie the Riveter, Scratching post, with strongest over-indexing on KiwiCo (29.59× the country average). Demographically, the Melanie audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Melanie fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 46.7 |
| Estimated audience size | 498,312 |
Audience persona
The typical Melanie fan in United States is balanced, around 46.7 years old, with strong Tradition tendencies and a notable affinity for KiwiCo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KiwiCo | 29.59× | Kids & Family |
| Rosie the Riveter | 52.58× | Business & Career |
| Scratching post | 25.13× | Pets & Animals |
| Nationality | 4.62× | Politics & Society |
| Wedgwood | 23.48× | Home & Garden |
| Elsword | 20.23× | Games |
| Puna, Hawaii | 59.39× | Travel & Leisure |
| Israel | 2.1× | Travel & Leisure |
| Banca Mediolanum | 126.07× | Business & Career |
| Steampunk | 4.58× | Fashion & Accessoires |
| Monogram | 3.23× | Home & Garden |
| Space Hulk | 18.17× | Games |
| On the Border Mexican Grill & Cantina | 5.27× | Food & Beverages |
| JibJab | 4.3× | Internet & Social Media |
| Mukluk | 22.1× | Fashion & Accessoires |
| Nipsey Hussle | 3.93× | Music & Radio |
| Home Delivery | 2.02× | Food & Beverages |
| Glue logic | 6.32× | Technology & Electronics |
| Home staging | 3.32× | Home & Garden |
| Tuscany | 4.39× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Spirituality | BALANCE | 1.52 |
| Community Orientation | OPEN | 1.42 |
| Patriotism | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.35 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| France | 11.1% |
| Brazil | 9.9% |
See Melanie audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Melanie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.