Rascasse Audience Intelligence

Subscription boxes Audience in Germany

A data profile of the people who buy, follow and care about Subscription boxes in Germany — modelled from more than twelve digital signal sources. Subscription boxes has an estimated audience of 244,462 people in Germany.

#6802among Topic in Germany#902in Fashion & Accessoires

The average Subscription boxes fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Handmade Crafts, Toko Baju, DIY & Craft Ideas, with strongest over-indexing on Handmade Crafts (8.51× the country average).

Demographically, the Subscription boxes audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subscription boxes fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Handmade Crafts.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription boxes profile in Germany.

Audience size
244K
in Germany
Gender
73.2%♀
26.8% male
Age
35.5
average years
Country rank
#19967
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription boxes fans

73.2% are female, 26.8% are male, average age 35.5.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Subscription boxes audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age35.5
Estimated audience size244,462
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Subscription boxes audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3924%
40-4916%
50+11%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Subscription boxes audience comes from Germany.

Worldwide audience distribution share by country for Subscription boxes
CountryShare
United States64.4%
United Kingdom11.4%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription boxes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subscription boxes fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.28×
02Saarland~4K1.23×
03Mecklenburg-Vorpommern~5K1.09×
04Thüringen~7K1.08×
05Sachsen-Anhalt~7K1.07×
06Brandenburg~8K0.99×
07Berlin~10K0.96×
08Hamburg~5K0.96×
09Schleswig-Holstein~8K0.95×
10Rheinland-Pfalz~10K0.93×
11Sachsen~10K0.92×
12Niedersachsen~20K0.87×
13Hessen~20K0.86×
14Baden-Württemberg~30K0.82×
15Bayern~30K0.81×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Subscription boxes, Germany
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subscription boxes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subscription boxes audience
#·InterestCategoryAffinity×
01ScentsyHome & Garden29.98×
02Stampin' Up!Shopping27.72×
03Brie LarsonMovies & TV19.70×
04Toko BajuShopping19.08×
05Sewing ClubKids & Family15.84×
06Saoirse RonanMovies & TV15.81×
07Thomas MannLiterature14.32×
08Graham GreeneLiterature12.90×
09CardmakingKids & Family11.35×
10Paper craftKids & Family9.91×
11DIY & Craft IdeasHome & Garden8.69×
12Handmade CraftsKids & Family8.51×
13idee. CreativmarktKids & Family8.43×
14Olivia WildeMovies & TV8.32×
15Diy Craft ProjectsHome & Garden6.62×
16Gina TricotFashion & Accessoires4.54×
17HandmadeHome & Garden3.89×
18Picture bookLiterature3.69×
19Unique GiftsShopping3.27×
20Arts and musicArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subscription boxes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subscription boxes audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.31×
CreativityOPEN1.31×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subscription boxes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
SpiritualityBALANCE0.52×
IndulgenceJOY0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subscription boxes have in Germany?

Subscription boxes has an estimated audience of 244,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subscription boxes fans?

73.2% of Subscription boxes fans are female, 26.8% are male, with an average age of 35.5 years.

03

Which brands do Subscription boxes fans like most?

Subscription boxes fans show strongest brand affinity for Handmade Crafts (8.51×), Toko Baju (19.08×), and DIY & Craft Ideas (8.69×) over the country average.

04

Where do Subscription boxes fans live in Germany?

Subscription boxes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Subscription boxes fans also like?

Beyond Subscription boxes itself, the audience over-indexes on Toko Baju (19.08×), DIY & Craft Ideas (8.69×), Brie Larson (19.7×), and Stampin' Up! (27.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Subscription boxes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subscription boxes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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