Subscription boxes Audience in Germany
Subscription boxes has an estimated audience of 244,462 people in Germany. 73.2% are female, 26.8% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Handmade Crafts, Brie Larson, Toko Baju, DIY & Craft Ideas, Stampin' Up!.
The average Subscription boxes fan in Germany is 35.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Handmade Crafts, Brie Larson, Toko Baju, with strongest over-indexing on Handmade Crafts (8.51× the country average). Demographically, the Subscription boxes audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Subscription boxes fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 35.5 |
| Estimated audience size | 244,462 |
Audience persona
The typical Subscription boxes fan in Germany is more female, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Handmade Crafts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 20,567 | 0.52× |
| Nordrhein-Westfalen | 18,757 | 0.35× |
| Baden-Württemberg | 13,287 | 0.4× |
| Berlin | 10,169 | 0.93× |
| Hessen | 9,163 | 0.49× |
| Thüringen | 8,891 | 1.43× |
| Sachsen-Anhalt | 8,544 | 1.35× |
| Niedersachsen | 8,260 | 0.35× |
| Rheinland-Pfalz | 7,573 | 0.62× |
| Brandenburg | 7,336 | 0.97× |
| Mecklenburg-Vorpommern | 6,962 | 1.49× |
| Saarland | 6,779 | 2.26× |
| Sachsen | 6,590 | 0.55× |
| Schleswig-Holstein | 6,486 | 0.74× |
| Bremen | 5,821 | 2.78× |
| Hamburg | 4,268 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Crafts | 8.51× | Kids & Family |
| Brie Larson | 19.7× | Movies & TV |
| Toko Baju | 19.08× | Shopping |
| DIY & Craft Ideas | 8.69× | Home & Garden |
| Stampin' Up! | 27.72× | Shopping |
| Scentsy | 29.98× | Home & Garden |
| Paper craft | 9.91× | Kids & Family |
| Thomas Mann | 14.32× | Literature |
| Cardmaking | 11.35× | Kids & Family |
| Saoirse Ronan | 15.81× | Movies & TV |
| Sewing Club | 15.84× | Kids & Family |
| Arts and music | 1.52× | Arts & Culture |
| Handmade | 3.89× | Home & Garden |
| idee. Creativmarkt | 8.43× | Kids & Family |
| Graham Greene | 12.9× | Literature |
| Picture book | 3.69× | Literature |
| Olivia Wilde | 8.32× | Movies & TV |
| Gina Tricot | 4.54× | Fashion & Accessoires |
| Diy Craft Projects | 6.62× | Home & Garden |
| Unique Gifts | 3.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.95 |
| Urban Lifestyle | OPEN | 2.7 |
| Sustainability | BALANCE | 2.34 |
| Luxury Orientation | PREMIUM | 2.25 |
| Pet Ownership | JOY | 2.12 |
| Early Adopter Mentality | POWER | 2.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.4% |
| United Kingdom | 11.4% |
| Canada | 5.0% |
See Subscription boxes audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Subscription boxes have in Germany?
Subscription boxes has an estimated audience of 244,462 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Subscription boxes fans?
73.2% of Subscription boxes fans are female, 26.8% are male, with an average age of 35.5 years.
Which brands do Subscription boxes fans like most?
Subscription boxes fans show strongest brand affinity for Handmade Crafts (8.51×), Brie Larson (19.7×), and Toko Baju (19.08×) over the country average.
Where do Subscription boxes fans live in Germany?
Subscription boxes fans in Germany are most concentrated in Bayern (reach 20,567), Nordrhein-Westfalen (reach 18,757), and Baden-Württemberg (reach 13,287). These three regions account for the largest share of the active audience.
What other brands do Subscription boxes fans also like?
Beyond Subscription boxes itself, the audience over-indexes on Brie Larson (19.7×), Toko Baju (19.08×), DIY & Craft Ideas (8.69×), and Stampin' Up! (27.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subscription boxes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.