Rascasse Audience Intelligence

Subscription boxes Audience in United States

A data profile of the people who buy, follow and care about Subscription boxes in United States — modelled from more than twelve digital signal sources. Subscription boxes has an estimated audience of 9,973,305 people in United States.

#2288among Topic in United States#181in Fashion & Accessoires

The average Subscription boxes fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subscription boxes profile in United States.

Audience size
10M
in United States
Gender
70.1%♀
29.9% male
Age
40.9
average years
Country rank
#3583
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subscription boxes fans

70.1% are female, 29.9% are male, average age 40.9.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Subscription boxes audience in United States
MetricValue
Female70.1%
Male29.9%
Average age40.9
Estimated audience size9,973,305
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Subscription boxes audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

64.4%

of the worldwide Subscription boxes audience comes from United States.

Worldwide audience distribution share by country for Subscription boxes
CountryShare
United States64.4%
United Kingdom11.4%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subscription boxes audience in United States is strongest.

Fig. 05

Top regions by affinity

Subscription boxes fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K1.41×
02Arkansas~100K1.33×
03Oklahoma~100K1.30×
04Kansas~100K1.29×
05Idaho~60K1.28×
06Montana~30K1.26×
07Maine~40K1.25×
08Missouri~200K1.24×
09Kentucky~200K1.23×
10Alaska~30K1.23×
11North Dakota~20K1.22×
12Nebraska~60K1.20×
13Iowa~100K1.19×
14South Dakota~30K1.16×
15Tennessee~200K1.11×
16Oregon~100K1.10×
17Alabama~200K1.09×
18Vermont~20K1.06×
19Indiana~200K1.05×
20Mississippi~90K1.05×
21Louisiana~100K1.03×
22New Hampshire~40K1.02×
23Colorado~200K1.01×
24Wisconsin~200K1.01×
25Utah~90K1.01×
26Minnesota~100K1.00×
27Ohio~300K0.98×
28Michigan~300K0.98×
29Washington~200K0.96×
30New Mexico~50K0.94×
31South Carolina~100K0.91×
32Hawaii~40K0.91×
33North Carolina~300K0.90×
34Pennsylvania~300K0.89×
35Rhode Island~30K0.84×
36Virginia~200K0.83×
37Arizona~200K0.83×
38Delaware~20K0.82×
39Georgia~200K0.81×
40Nevada~80K0.79×
41Illinois~300K0.78×
42Connecticut~80K0.78×
43Texas~700K0.77×
44Massachusetts~100K0.73×
45Florida~500K0.71×
46Maryland~100K0.68×
47New York~400K0.66×
48Washington, District of Columbia~20K0.66×
49California~700K0.62×
50New Jersey~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Subscription boxes, United States
0.61×1.00×1.41×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subscription boxes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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