idee. Creativmarkt Audience in Germany
idee. Creativmarkt has an estimated audience of 1,171,851 people in Germany. 58.9% are female, 41.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Cockpit, Google Home, Mechanic, De Buyer.
The average idee. Creativmarkt fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Cockpit, Google Home, with strongest over-indexing on Progressive rock (2.36× the country average). Demographically, the idee. Creativmarkt audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of idee. Creativmarkt fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.1 |
| Estimated audience size | 1,171,851 |
Audience persona
The typical idee. Creativmarkt fan in Germany is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,019 | 0.89× |
| Bayern | 161,665 | 0.86× |
| Baden-Württemberg | 152,685 | 0.95× |
| Berlin | 133,858 | 2.55× |
| Niedersachsen | 96,385 | 0.85× |
| Sachsen | 83,941 | 1.46× |
| Hessen | 80,360 | 0.9× |
| Hamburg | 56,256 | 2.12× |
| Schleswig-Holstein | 40,889 | 0.97× |
| Rheinland-Pfalz | 28,962 | 0.49× |
| Bremen | 23,166 | 2.31× |
| Brandenburg | 18,275 | 0.5× |
| Thüringen | 15,948 | 0.53× |
| Sachsen-Anhalt | 11,662 | 0.38× |
| Mecklenburg-Vorpommern | 5,249 | 0.23× |
| Saarland | 1,644 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.36× | Music & Radio |
| Cockpit | 8.02× | Travel & Leisure |
| Google Home | 5.7× | Technology & Electronics |
| Mechanic | 1.92× | Cars & Mobility |
| De Buyer | 7.56× | Home & Garden |
| headspace | 5.97× | Health |
| Justice | 2.15× | Politics & Society |
| Liberace | 3.35× | Music & Radio |
| Information sensitivity | 2.72× | Technology & Electronics |
| Buying a House | 3.13× | Home & Garden |
| Ipekyol | 2.06× | Shopping |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Fantasy Earth: Zero | 3.24× | Games |
| Gloria | 2.32× | Music & Radio |
| Johnny Mnemonic (film) | 7.59× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.96× | Music & Radio |
| OpenJDK | 4.11× | |
| Giotto | 2.26× | Food & Beverages |
| Solo climbing | 1.51× | Sports |
| Low-carbon emission | 2.38× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.51 |
| Individualism | JOY | 1.49 |
| DIY Mentality | THRILL | 1.49 |
| Urban Lifestyle | OPEN | 1.47 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| China | 0.3% |
| Netherlands | 0.2% |
See idee. Creativmarkt audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does idee. Creativmarkt have in Germany?
idee. Creativmarkt has an estimated audience of 1,171,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of idee. Creativmarkt fans?
58.9% of idee. Creativmarkt fans are female, 41.1% are male, with an average age of 40.1 years.
Which brands do idee. Creativmarkt fans like most?
idee. Creativmarkt fans show strongest brand affinity for Progressive rock (2.36×), Cockpit (8.02×), and Google Home (5.7×) over the country average.
Where do idee. Creativmarkt fans live in Germany?
idee. Creativmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,019), Bayern (reach 161,665), and Baden-Württemberg (reach 152,685). These three regions account for the largest share of the active audience.
What other brands do idee. Creativmarkt fans also like?
Beyond idee. Creativmarkt itself, the audience over-indexes on Cockpit (8.02×), Google Home (5.7×), Mechanic (1.92×), and De Buyer (7.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for idee. Creativmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.