Rascasse Audience Intelligence

idee. Creativmarkt Target Market in Germany

A data profile of the people who buy, follow and care about idee. Creativmarkt in Germany — modelled from more than twelve digital signal sources. idee. Creativmarkt has an estimated audience of 1,052,790 people in Germany.

#819among Brand in Germany#161in Kids & Family

The average idee. Creativmarkt fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Etsy, Gillian Anderson, Do it yourself (DIY), with strongest over-indexing on Etsy (4.81× the country average).

Demographically, the idee. Creativmarkt audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical idee. Creativmarkt fan in Germany is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Etsy.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the idee. Creativmarkt profile in Germany.

Audience size
1.1M
in Germany
Gender
64.2%♀
35.8% male
Age
36.7
average years
Country rank
#6237
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of idee. Creativmarkt

64.2% are female, 35.8% are male, average age 36.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for idee. Creativmarkt audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age36.7
Estimated audience size1,052,790
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the idee. Creativmarkt audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

97.8%

of the worldwide idee. Creativmarkt audience comes from Germany.

Worldwide audience distribution share by country for idee. Creativmarkt
CountryShare
Germany97.8%
China0.3%
United States0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the idee. Creativmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

idee. Creativmarkt customers by region in Germany
#RegionReachAffinity×
01Bremen~20K2.85×
02Berlin~100K2.46×
03Hamburg~40K1.89×
04Sachsen~80K1.51×
05Baden-Württemberg~100K1.02×
06Hessen~80K0.97×
07Nordrhein-Westfalen~200K0.94×
08Bayern~100K0.91×
09Schleswig-Holstein~30K0.91×
10Niedersachsen~90K0.87×
11Thüringen~10K0.56×
12Rheinland-Pfalz~30K0.52×
13Brandenburg~20K0.48×
14Sachsen-Anhalt~10K0.39×
15Saarland~5K0.36×
16Mecklenburg-Vorpommern~6K0.31×
Fig. 06

Affinity by region

Affinity by region — idee. Creativmarkt, Germany
0.31×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the idee. Creativmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for idee. Creativmarkt audience
#·InterestCategoryAffinity×
01Gillian AndersonMovies & TV10.40×
02Jennifer GarnerMovies & TV9.98×
03Bob OdenkirkMovies & TV7.54×
04Malcolm in the MiddleMovies & TV7.40×
05Moulin Rouge!Movies & TV7.26×
06BlicNews5.65×
07Jutarnji listNews5.53×
08Floral designHome & Garden5.03×
09EtsyFashion & Accessoires4.81×
10Watercolor paintingArts & Culture3.60×
11Oil paintingArts & Culture3.56×
12Abstract artArts & Culture3.22×
13Flower bouquetHome & Garden2.78×
14Unique GiftsShopping2.77×
15Art exhibitionArts & Culture2.52×
16Do it yourself (DIY)Home & Garden2.45×
17HugendubelShopping2.29×
18CraftsHome & Garden2.27×
19Home improvementHome & Garden1.75×
20Harry PotterMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the idee. Creativmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by idee. Creativmarkt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
IndividualismJOY1.88×
CreativityOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by idee. Creativmarkt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.97×
Social Media UsageJOY1.04×
Price SensitivityPREMIUM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is idee. Creativmarkt's target market in Germany?

idee. Creativmarkt's target market in Germany covers an estimated 1,052,790 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of idee. Creativmarkt customers?

64.2% of the idee. Creativmarkt audience are female, 35.8% are male, with an average age of 36.7 years.

03

Which brands do idee. Creativmarkt fans like most?

idee. Creativmarkt fans show strongest brand affinity for Etsy (4.81×), Gillian Anderson (10.4×), and Do it yourself (DIY) (2.45×) over the country average.

04

Where do idee. Creativmarkt fans live in Germany?

idee. Creativmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do idee. Creativmarkt fans also like?

Beyond idee. Creativmarkt itself, the audience over-indexes on Gillian Anderson (10.4×), Do it yourself (DIY) (2.45×), Jennifer Garner (9.98×), and Crafts (2.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See idee. Creativmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for idee. Creativmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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