Rascasse Audience Intelligence

Toyota 86 Audience in Germany

A data profile of the people who buy, follow and care about Toyota 86 in Germany — modelled from more than twelve digital signal sources. Toyota 86 has an estimated audience of 305,709 people in Germany.

#270among Car type in Germany#266among Car Model in Germany#756in Cars & Mobility

The average Toyota 86 fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Subaru, Mitsubishi Lancer, Michael Schumacher, with strongest over-indexing on Subaru (19.94× the country average).

Demographically, the Toyota 86 audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota 86 fan in Germany is balanced, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Subaru.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota 86 profile in Germany.

Audience size
306K
in Germany
Gender
53.0%♀
47.0% male
Age
34.4
average years
Country rank
#17079
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota 86 fans

53.0% are female, 47.0% are male, average age 34.4.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Toyota 86 audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age34.4
Estimated audience size305,709
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Toyota 86 audience in Germany
Age bracketShare%
16-1923%
20-2931%
30-3923%
40-4916%
50+8%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Toyota 86 audience comes from Germany.

Worldwide audience distribution share by country for Toyota 86
CountryShare
United States31.8%
Japan14.1%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota 86 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota 86 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.22×
02Baden-Württemberg~50K1.22×
03Bayern~60K1.20×
04Rheinland-Pfalz~20K1.20×
05Hessen~30K1.18×
06Saarland~4K1.10×
07Niedersachsen~30K1.04×
08Sachsen~10K0.99×
09Thüringen~8K0.97×
10Hamburg~7K0.97×
11Schleswig-Holstein~10K0.92×
12Brandenburg~9K0.91×
13Sachsen-Anhalt~7K0.86×
14Mecklenburg-Vorpommern~5K0.81×
15Bremen~2K0.80×
16Berlin~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Toyota 86, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota 86 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota 86 audience
#·InterestCategoryAffinity×
01Mitsubishi LancerCars & Mobility61.59×
02Lamborghini MiuraCars & Mobility37.13×
03Honda NSXCars & Mobility35.11×
04Bugatti ChironCars & Mobility25.88×
05Forza HorizonGames24.52×
06SubaruCars & Mobility19.94×
07Volkswagen BeetleCars & Mobility17.19×
08Volkswagen ID.3Cars & Mobility17.14×
09PubMedInternet & Social Media11.75×
10Lewis HamiltonSports10.55×
11Heath LedgerMovies & TV9.31×
12Michael SchumacherSports8.76×
13Sandra BullockMovies & TV8.13×
14Automobile repair shopCars & Mobility7.75×
15Aston MartinCars & Mobility7.12×
16HondaCars & Mobility6.81×
17CarcareCars & Mobility6.62×
18Electric motorcycles and scootersCars & Mobility6.50×
19ToyotaCars & Mobility4.56×
20Formula OneSports3.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota 86 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota 86 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.64×
Risk AppetiteTHRILL2.20×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota 86 audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.43×
CreativityOPEN0.66×
SpiritualityBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota 86 have in Germany?

Toyota 86 has an estimated audience of 305,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota 86 fans?

53.0% of Toyota 86 fans are female, 47.0% are male, with an average age of 34.4 years.

03

Which brands do Toyota 86 fans like most?

Toyota 86 fans show strongest brand affinity for Subaru (19.94×), Mitsubishi Lancer (61.59×), and Michael Schumacher (8.76×) over the country average.

04

Where do Toyota 86 fans live in Germany?

Toyota 86 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota 86 fans also like?

Beyond Toyota 86 itself, the audience over-indexes on Mitsubishi Lancer (61.59×), Michael Schumacher (8.76×), Automobile repair shop (7.75×), and Forza Horizon (24.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota 86 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota 86. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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