Toyota 86 Audience in Germany
Toyota 86 has an estimated audience of 207,023 people in Germany. 53.0% are female, 47.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Subaru, Car wash, Lewis Hamilton, Volkswagen Beetle, Carcare.
The average Toyota 86 fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Subaru, Car wash, Lewis Hamilton, with strongest over-indexing on Subaru (21.44× the country average). Demographically, the Toyota 86 audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota 86 fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 34.4 |
| Estimated audience size | 207,023 |
Audience persona
The typical Toyota 86 fan in Germany is balanced, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Subaru.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,924 | 1.28× |
| Bayern | 60,507 | 1.23× |
| Baden-Württemberg | 53,168 | 1.27× |
| Niedersachsen | 32,347 | 1.08× |
| Hessen | 29,555 | 1.26× |
| Rheinland-Pfalz | 19,130 | 1.24× |
| Sachsen | 14,894 | 0.99× |
| Berlin | 10,331 | 0.75× |
| Schleswig-Holstein | 9,485 | 0.86× |
| Brandenburg | 7,736 | 0.81× |
| Hamburg | 7,083 | 1.02× |
| Thüringen | 6,834 | 0.87× |
| Sachsen-Anhalt | 6,380 | 0.8× |
| Mecklenburg-Vorpommern | 4,279 | 0.73× |
| Saarland | 4,017 | 1.07× |
| Bremen | 1,966 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subaru | 21.44× | Cars & Mobility |
| Car wash | 14.5× | Cars & Mobility |
| Lewis Hamilton | 12.62× | Sports |
| Volkswagen Beetle | 25.08× | Cars & Mobility |
| Carcare | 7.67× | Cars & Mobility |
| Mitsubishi Lancer | 41.92× | Cars & Mobility |
| Automobile repair shop | 7.07× | Cars & Mobility |
| Honda | 7.34× | Cars & Mobility |
| Honda NSX | 33.89× | Cars & Mobility |
| Hatchback | 5.97× | Cars & Mobility |
| Aston Martin | 8.65× | Cars & Mobility |
| Antique car | 6.57× | Cars & Mobility |
| Toyota | 5.05× | Cars & Mobility |
| Bugatti Chiron | 23.03× | Cars & Mobility |
| 24 Hours of Le Mans | 17.52× | Sports |
| Michael Schumacher | 5.04× | Sports |
| Bentley | 8.39× | Cars & Mobility |
| Hyundai | 5.07× | Cars & Mobility |
| Lamborghini | 5.53× | Cars & Mobility |
| Hot Wheels | 13.13× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.52 |
| DIY Mentality | THRILL | 1.5 |
| Sports Activity | POWER | 1.37 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| Japan | 14.4% |
| Australia | 8.4% |
See Toyota 86 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota 86 have in Germany?
Toyota 86 has an estimated audience of 207,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota 86 fans?
53.0% of Toyota 86 fans are female, 47.0% are male, with an average age of 34.4 years.
Which brands do Toyota 86 fans like most?
Toyota 86 fans show strongest brand affinity for Subaru (21.44×), Car wash (14.5×), and Lewis Hamilton (12.62×) over the country average.
Where do Toyota 86 fans live in Germany?
Toyota 86 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,924), Bayern (reach 60,507), and Baden-Württemberg (reach 53,168). These three regions account for the largest share of the active audience.
What other brands do Toyota 86 fans also like?
Beyond Toyota 86 itself, the audience over-indexes on Car wash (14.5×), Lewis Hamilton (12.62×), Volkswagen Beetle (25.08×), and Carcare (7.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota 86. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.