2-step garage Audience in United States
2-step garage has an estimated audience of 2,264,567 people in United States. 48.5% are female, 51.5% are male, average age 32.7. Top brand affinities: Resident Advisor, Turntablism, Bass guitar, House music, RÜFÜS.
Top brand affinities include Resident Advisor, Turntablism, Bass guitar, with strongest over-indexing on Resident Advisor (19.86× the country average). Demographically, the 2-step garage audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of 2-step garage fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 32.7 |
| Estimated audience size | 2,264,567 |
Audience persona
The typical 2-step garage fan in United States is balanced, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Resident Advisor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Resident Advisor | 19.86× | Music & Radio |
| Turntablism | 14.23× | Music & Radio |
| Bass guitar | 3.78× | Music & Radio |
| House music | 4.42× | Music & Radio |
| RÜFÜS | 15.14× | Music & Radio |
| Superman | 1.64× | Movies & TV |
| Faye Dunaway | 16.25× | Movies & TV |
| Livemusic | 3.12× | Music & Radio |
| Electronic dance music | 3.71× | Music & Radio |
| Golf Channel | 3.39× | Sports |
| MSN | 2.22× | News |
| Do it yourself (DIY) | 1.87× | Home & Garden |
| Streetwear | 2.87× | Fashion & Accessoires |
| Playlist | 7.73× | Music & Radio |
| Spotify | 1.7× | Internet & Social Media |
| Musical instrument | 2.19× | Music & Radio |
| Dentistry | 2.64× | Business & Career |
| Harry Potter | 1.73× | Movies & TV |
| Art exhibition | 3.33× | Arts & Culture |
| Made in USA | 2.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Sustainability | BALANCE | 1.76 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Tradition | CONSERVATISM | 1.59 |
| Extroversion | THRILL | 1.58 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 9.4% |
| China | 6.2% |
See 2-step garage audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for 2-step garage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.