Rascasse Audience Intelligence

Agents of S.H.I.E.L.D. Audience in Germany

A data profile of the people who buy, follow and care about Agents of S.H.I.E.L.D. in Germany — modelled from more than twelve digital signal sources. Agents of S.H.I.E.L.D. has an estimated audience of 276,617 people in Germany.

The average Agents of S.H.I.E.L.D. fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peacemaker, Iron Man (film), Spider-Man, with strongest over-indexing on Peacemaker (28.4× the country average).

Demographically, the Agents of S.H.I.E.L.D. audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agents of S.H.I.E.L.D. fan in Germany is more male, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Peacemaker.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agents of S.H.I.E.L.D. profile in Germany.

Audience size
277K
in Germany
Gender
32.5%
67.5% male
Age
40.7
average years
Country rank
#18405
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agents of S.H.I.E.L.D. viewers

32.5% are female, 67.5% are male, average age 40.7.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Agents of S.H.I.E.L.D. audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age40.7
Estimated audience size276,617
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Agents of S.H.I.E.L.D. audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3928%
40-4922%
50+19%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Agents of S.H.I.E.L.D. audience comes from Germany.

Worldwide audience distribution share by country for Agents of S.H.I.E.L.D.
CountryShare
United States27.8%
India6.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agents of S.H.I.E.L.D. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agents of S.H.I.E.L.D. fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.20×
02Niedersachsen~30K1.07×
03Rheinland-Pfalz~20K1.07×
04Schleswig-Holstein~10K1.07×
05Sachsen-Anhalt~8K1.07×
06Nordrhein-Westfalen~70K1.06×
07Berlin~10K1.03×
08Brandenburg~9K1.00×
09Hessen~20K0.99×
10Bremen~2K0.99×
11Sachsen~10K0.98×
12Mecklenburg-Vorpommern~5K0.94×
13Thüringen~7K0.93×
14Baden-Württemberg~40K0.91×
15Bayern~40K0.87×
16Hamburg~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Agents of S.H.I.E.L.D., Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agents of S.H.I.E.L.D. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agents of S.H.I.E.L.D. audience
#·InterestCategoryAffinity×
01Loki (comics)Literature41.64×
02Marvel: Future FightGames39.31×
03Marvel LegendsMovies & TV36.69×
04Hulk (comics)Literature36.46×
05Thor (Marvel Comics)Literature36.10×
06Iron Man (film)Movies & TV33.94×
07Black Panther (comics)Literature32.34×
08Spider-Man 2Movies & TV30.60×
09Doctor StrangeLiterature30.36×
10Daredevil (film)Movies & TV30.30×
11X-MenMovies & TV29.72×
12ThanosLiterature28.69×
13PeacemakerMovies & TV28.40×
14Black Panther (film)Movies & TV24.92×
15Spider-ManMovies & TV20.42×
16Jenna OrtegaMovies & TV12.44×
17SupergirlMovies & TV11.81×
18Scooby-DooMovies & TV9.46×
19SupermanMovies & TV7.77×
20BarbieMovies & TV5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agents of S.H.I.E.L.D. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Agents of S.H.I.E.L.D. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.27×
Early Adopter MentalityPOWER1.27×
ExtroversionTHRILL1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Agents of S.H.I.E.L.D. audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
IndividualismJOY0.79×
Quality AwarenessPREMIUM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Agents of S.H.I.E.L.D. have in Germany?

Agents of S.H.I.E.L.D. has an estimated audience of 276,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Agents of S.H.I.E.L.D. viewers?

32.5% of Agents of S.H.I.E.L.D. fans are female, 67.5% are male, with an average age of 40.7 years.

03

Which brands do Agents of S.H.I.E.L.D. fans like most?

Agents of S.H.I.E.L.D. fans show strongest brand affinity for Peacemaker (28.4×), Iron Man (film) (33.94×), and Spider-Man (20.42×) over the country average.

04

Where do Agents of S.H.I.E.L.D. fans live in Germany?

Agents of S.H.I.E.L.D. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Agents of S.H.I.E.L.D. fans also like?

Beyond Agents of S.H.I.E.L.D. itself, the audience over-indexes on Iron Man (film) (33.94×), Spider-Man (20.42×), Thor (Marvel Comics) (36.1×), and Jenna Ortega (12.44×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Agents of S.H.I.E.L.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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