Agents of S.H.I.E.L.D. Audience in Germany
Agents of S.H.I.E.L.D. has an estimated audience of 285,643 people in Germany. 32.5% are female, 67.5% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peacemaker, Iron Man (film), Spider-Man, Jenna Ortega, Thor (Marvel Comics).
The average Agents of S.H.I.E.L.D. fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peacemaker, Iron Man (film), Spider-Man, with strongest over-indexing on Peacemaker (28.4× the country average). Demographically, the Agents of S.H.I.E.L.D. audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Agents of S.H.I.E.L.D. fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.7 |
| Estimated audience size | 285,643 |
Audience persona
The typical Agents of S.H.I.E.L.D. fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Peacemaker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,468 | 1.06× |
| Bayern | 40,213 | 0.88× |
| Baden-Württemberg | 36,785 | 0.94× |
| Niedersachsen | 30,004 | 1.08× |
| Hessen | 21,721 | 1× |
| Rheinland-Pfalz | 15,814 | 1.1× |
| Berlin | 14,428 | 1.13× |
| Sachsen | 13,401 | 0.96× |
| Schleswig-Holstein | 10,865 | 1.06× |
| Brandenburg | 8,318 | 0.94× |
| Sachsen-Anhalt | 7,666 | 1.04× |
| Thüringen | 6,246 | 0.86× |
| Hamburg | 5,327 | 0.83× |
| Mecklenburg-Vorpommern | 4,883 | 0.9× |
| Saarland | 4,355 | 1.24× |
| Bremen | 2,423 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 28.4× | Movies & TV |
| Iron Man (film) | 33.94× | Movies & TV |
| Spider-Man | 20.42× | Movies & TV |
| Jenna Ortega | 12.44× | Movies & TV |
| Thor (Marvel Comics) | 36.1× | Literature |
| Hulk (comics) | 36.46× | Literature |
| Superman | 7.77× | Movies & TV |
| X-Men | 29.72× | Movies & TV |
| Doctor Strange | 30.36× | Literature |
| Black Panther (film) | 24.92× | Movies & TV |
| Daredevil (film) | 30.3× | Movies & TV |
| Loki (comics) | 41.64× | Literature |
| Spider-Man 2 | 30.6× | Movies & TV |
| Marvel Legends | 36.69× | Movies & TV |
| Scooby-Doo | 9.46× | Movies & TV |
| Supergirl | 11.81× | Movies & TV |
| Black Panther (comics) | 32.34× | Literature |
| Thanos | 28.69× | Literature |
| Barbie | 5.05× | Movies & TV |
| Marvel: Future Fight | 39.31× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.35 |
| Tradition | CONSERVATISM | 1.32 |
| Extroversion | THRILL | 1.28 |
| Pet Ownership | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| India | 8.0% |
| Germany | 6.3% |
See Agents of S.H.I.E.L.D. audiences in other countries
- Agents of S.H.I.E.L.D. — United States
- Agents of S.H.I.E.L.D. — United Kingdom
- Agents of S.H.I.E.L.D. — France
- Agents of S.H.I.E.L.D. — Italy
- Agents of S.H.I.E.L.D. — Spain
- Agents of S.H.I.E.L.D. — Brazil
- Agents of S.H.I.E.L.D. — Japan
- Agents of S.H.I.E.L.D. — South Korea
- Agents of S.H.I.E.L.D. — India
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Agents of S.H.I.E.L.D. have in Germany?
Agents of S.H.I.E.L.D. has an estimated audience of 285,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Agents of S.H.I.E.L.D. fans?
32.5% of Agents of S.H.I.E.L.D. fans are female, 67.5% are male, with an average age of 40.7 years.
Which brands do Agents of S.H.I.E.L.D. fans like most?
Agents of S.H.I.E.L.D. fans show strongest brand affinity for Peacemaker (28.4×), Iron Man (film) (33.94×), and Spider-Man (20.42×) over the country average.
Where do Agents of S.H.I.E.L.D. fans live in Germany?
Agents of S.H.I.E.L.D. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,468), Bayern (reach 40,213), and Baden-Württemberg (reach 36,785). These three regions account for the largest share of the active audience.
What other brands do Agents of S.H.I.E.L.D. fans also like?
Beyond Agents of S.H.I.E.L.D. itself, the audience over-indexes on Iron Man (film) (33.94×), Spider-Man (20.42×), Jenna Ortega (12.44×), and Thor (Marvel Comics) (36.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agents of S.H.I.E.L.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.