A data profile of the people who buy, follow and care about Agents of S.H.I.E.L.D. in Germany — modelled from more than twelve digital signal sources. Agents of S.H.I.E.L.D. has an estimated audience of 276,617 people in Germany.
The average Agents of S.H.I.E.L.D. fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peacemaker, Iron Man (film), Spider-Man, with strongest over-indexing on Peacemaker (28.4× the country average).
Demographically, the Agents of S.H.I.E.L.D. audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Agents of S.H.I.E.L.D. fan in Germany is more male, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Peacemaker.
The key figures that characterise the Agents of S.H.I.E.L.D. profile in Germany.
32.5% are female, 67.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.7 |
| Estimated audience size | 276,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 28% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Agents of S.H.I.E.L.D. audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.8% |
| India | 6.1% |
| Germany | 6.1% |
Where the Agents of S.H.I.E.L.D. audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~4K | 1.20× | |
| 02 | Niedersachsen | ~30K | 1.07× | |
| 03 | Rheinland-Pfalz | ~20K | 1.07× | |
| 04 | Schleswig-Holstein | ~10K | 1.07× | |
| 05 | Sachsen-Anhalt | ~8K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.06× | |
| 07 | Berlin | ~10K | 1.03× | |
| 08 | Brandenburg | ~9K | 1.00× | |
| 09 | Hessen | ~20K | 0.99× | |
| 10 | Bremen | ~2K | 0.99× | |
| 11 | Sachsen | ~10K | 0.98× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.94× | |
| 13 | Thüringen | ~7K | 0.93× | |
| 14 | Baden-Württemberg | ~40K | 0.91× | |
| 15 | Bayern | ~40K | 0.87× | |
| 16 | Hamburg | ~5K | 0.83× |
The strongest cross-interests of the Agents of S.H.I.E.L.D. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loki (comics) | Literature | 41.64× | ||
| 02 | Marvel: Future Fight | Games | 39.31× | ||
| 03 | Marvel Legends | Movies & TV | 36.69× | ||
| 04 | Hulk (comics) | Literature | 36.46× | ||
| 05 | Thor (Marvel Comics) | Literature | 36.10× | ||
| 06 | Iron Man (film) | Movies & TV | 33.94× | ||
| 07 | Black Panther (comics) | Literature | 32.34× | ||
| 08 | Spider-Man 2 | Movies & TV | 30.60× | ||
| 09 | Doctor Strange | Literature | 30.36× | ||
| 10 | Daredevil (film) | Movies & TV | 30.30× | ||
| 11 | X-Men | Movies & TV | 29.72× | ||
| 12 | Thanos | Literature | 28.69× | ||
| 13 | Peacemaker | Movies & TV | 28.40× | ||
| 14 | Black Panther (film) | Movies & TV | 24.92× | ||
| 15 | Spider-Man | Movies & TV | 20.42× | ||
| 16 | Jenna Ortega | Movies & TV | 12.44× | ||
| 17 | Supergirl | Movies & TV | 11.81× | ||
| 18 | Scooby-Doo | Movies & TV | 9.46× | ||
| 19 | Superman | Movies & TV | 7.77× | ||
| 20 | Barbie | Movies & TV | 5.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.27× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Individualism | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× |
Agents of S.H.I.E.L.D. has an estimated audience of 276,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
32.5% of Agents of S.H.I.E.L.D. fans are female, 67.5% are male, with an average age of 40.7 years.
Agents of S.H.I.E.L.D. fans show strongest brand affinity for Peacemaker (28.4×), Iron Man (film) (33.94×), and Spider-Man (20.42×) over the country average.
Agents of S.H.I.E.L.D. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Agents of S.H.I.E.L.D. itself, the audience over-indexes on Iron Man (film) (33.94×), Spider-Man (20.42×), Thor (Marvel Comics) (36.1×), and Jenna Ortega (12.44×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Agents of S.H.I.E.L.D.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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