Loki (comics) Audience in Germany

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Loki (comics) has an estimated audience of 290,524 people in Germany. 44.2% are female, 55.8% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Winona Ryder, Oblivion (2013 film), Superman, David Harbour.

The average Loki (comics) fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Winona Ryder, Oblivion (2013 film), with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Loki (comics) audience skews more male with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Loki (comics) fans

Demographic split for Loki (comics) audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age27.6
Estimated audience size290,524

Audience persona

The typical Loki (comics) fan in Germany is more male, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.

Top regions in Germany

Top regions ranked by reach for Loki (comics) in Germany
RegionReachAffinity
Nordrhein-Westfalen70,2481.11×
Bayern47,1251.01×
Baden-Württemberg37,2770.94×
Niedersachsen28,4101.01×
Hessen24,1341.09×
Sachsen15,6681.1×
Berlin14,0501.08×
Rheinland-Pfalz13,9920.96×
Schleswig-Holstein10,2720.98×
Brandenburg9,018
Thüringen7,4771.01×
Sachsen-Anhalt6,9730.93×
Hamburg6,3920.97×
Mecklenburg-Vorpommern5,2850.95×
Saarland3,1690.89×
Bremen2,4110.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loki (comics) audience
BrandAffinityCategory
Jotex78.71×Shopping
Winona Ryder20×Movies & TV
Oblivion (2013 film)18.05×Movies & TV
Superman7.03×Movies & TV
David Harbour14.98×Movies & TV
Millie Bobby Brown8.82×Movies & TV
Harry Potter3.24×Movies & TV
Mila Kunis15.41×Movies & TV
The Wolverine (film)55.91×Movies & TV
Zoe Saldana10.4×Movies & TV
captain america24.39×Movies & TV
Jaden Smith20×Movies & TV
Ant-Man (film)18.43×Movies & TV
Bored Panda15.28×Internet & Social Media
Rose Leslie17.98×Movies & TV
Westworld (TV series)18.25×Movies & TV
Shailene Woodley16.21×Movies & TV
Reddit3.74×Internet & Social Media
Batman3.35×Movies & TV
Josh Duhamel18.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loki (comics) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Pet OwnershipJOY1.66
SustainabilityBALANCE1.61
SpiritualityBALANCE1.49
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Loki (comics)
CountryShare
United States31.2%
India8.4%
Brazil7.2%

See Loki (comics) audiences in other countries

More Comics audiences in Germany

Frequently asked questions

How many fans does Loki (comics) have in Germany?

Loki (comics) has an estimated audience of 290,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Loki (comics) fans?

44.2% of Loki (comics) fans are female, 55.8% are male, with an average age of 27.6 years.

Which brands do Loki (comics) fans like most?

Loki (comics) fans show strongest brand affinity for Jotex (78.71×), Winona Ryder (20×), and Oblivion (2013 film) (18.05×) over the country average.

Where do Loki (comics) fans live in Germany?

Loki (comics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,248), Bayern (reach 47,125), and Baden-Württemberg (reach 37,277). These three regions account for the largest share of the active audience.

What other brands do Loki (comics) fans also like?

Beyond Loki (comics) itself, the audience over-indexes on Winona Ryder (20×), Oblivion (2013 film) (18.05×), Superman (7.03×), and David Harbour (14.98×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loki (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.