A data profile of the people who buy, follow and care about DC Universe Online in United States — modelled from more than twelve digital signal sources. DC Universe Online has an estimated audience of 1,486,891 people in United States.
The average DC Universe Online fan in United States is 32.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Michael Shannon, Boyd Holbrook, Assassin's Creed, with strongest over-indexing on Michael Shannon (81.98× the country average).
Demographically, the DC Universe Online audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical DC Universe Online fan in United States is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Michael Shannon.
The key figures that characterise the DC Universe Online profile in United States.
32.7% are female, 67.3% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 32.8 |
| Estimated audience size | 1,486,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 11% |
Where the DC Universe Online audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~20K | 1.37× | |
| 02 | Georgia | ~60K | 1.32× | |
| 03 | Kentucky | ~20K | 1.28× | |
| 04 | Louisiana | ~20K | 1.25× | |
| 05 | Mississippi | ~10K | 1.22× | |
| 06 | Arkansas | ~10K | 1.20× | |
| 07 | South Carolina | ~30K | 1.19× | |
| 08 | West Virginia | ~8K | 1.19× | |
| 09 | Alabama | ~20K | 1.16× | |
| 10 | Tennessee | ~30K | 1.14× | |
| 11 | Maryland | ~30K | 1.14× | |
| 12 | Michigan | ~40K | 1.12× | |
| 13 | Missouri | ~30K | 1.11× | |
| 14 | Indiana | ~30K | 1.10× | |
| 15 | Florida | ~100K | 1.09× | |
| 16 | Pennsylvania | ~50K | 1.09× | |
| 17 | Ohio | ~50K | 1.09× | |
| 18 | North Carolina | ~50K | 1.09× | |
| 19 | Nevada | ~20K | 1.06× | |
| 20 | Kansas | ~10K | 1.06× | |
| 21 | Texas | ~100K | 1.04× | |
| 22 | Virginia | ~40K | 1.03× | |
| 23 | Oregon | ~20K | 1.03× | |
| 24 | New York | ~80K | 1.01× | |
| 25 | Arizona | ~30K | 1.01× | |
| 26 | California | ~200K | 1.00× | |
| 27 | New Jersey | ~40K | 1.00× | |
| 28 | Connecticut | ~10K | 1.00× | |
| 29 | Illinois | ~50K | 0.98× | |
| 30 | Delaware | ~4K | 0.98× | |
| 31 | Alaska | ~3K | 0.96× | |
| 32 | Washington | ~30K | 0.95× | |
| 33 | Montana | ~4K | 0.95× | |
| 34 | North Dakota | ~3K | 0.95× | |
| 35 | Iowa | ~10K | 0.94× | |
| 36 | Rhode Island | ~4K | 0.94× | |
| 37 | New Mexico | ~7K | 0.93× | |
| 38 | Maine | ~5K | 0.93× | |
| 39 | New Hampshire | ~5K | 0.92× | |
| 40 | Vermont | ~2K | 0.92× | |
| 41 | Massachusetts | ~30K | 0.91× | |
| 42 | Nebraska | ~7K | 0.91× | |
| 43 | Hawaii | ~6K | 0.91× | |
| 44 | South Dakota | ~3K | 0.90× | |
| 45 | Idaho | ~7K | 0.89× | |
| 46 | Washington, District of Columbia | ~4K | 0.87× | |
| 47 | Wisconsin | ~20K | 0.86× | |
| 48 | Minnesota | ~20K | 0.82× | |
| 49 | Colorado | ~20K | 0.80× | |
| 50 | Utah | ~10K | 0.80× |
The strongest cross-interests of the DC Universe Online audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Shannon | Movies & TV | 81.98× | ||
| 02 | Boyd Holbrook | Fashion & Accessoires | 40.45× | ||
| 03 | Metal Gear Solid | Games | 31.43× | ||
| 04 | Freddy vs. Jason | Movies & TV | 28.92× | ||
| 05 | Borderlands (series) | Games | 26.01× | ||
| 06 | Doctor Stranger | Movies & TV | 21.29× | ||
| 07 | Assassin's Creed | Games | 14.18× | ||
| 08 | International education | Business & Career | 14.13× | ||
| 09 | Graphic novel | Literature | 13.56× | ||
| 10 | Guardians of the Galaxy (film) | Movies & TV | 11.85× | ||
| 11 | Superhero fiction | Literature | 11.69× | ||
| 12 | Magic: The Gathering | Games | 9.65× | ||
| 13 | Arrow | Movies & TV | 9.22× | ||
| 14 | Strategy games | Games | 6.86× | ||
| 15 | Massively multiplayer online games | Games | 6.69× | ||
| 16 | Rick and Morty | Movies & TV | 6.27× | ||
| 17 | GameStop | Games | 6.00× | ||
| 18 | Pokémon | Games | 5.68× | ||
| 19 | Anime and manga fandom | Literature | 4.87× | ||
| 20 | Pizza Hut | Food & Beverages | 3.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Early Adopter Mentality | POWER | 1.97× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| DIY Mentality | THRILL | 0.47× | |
| Creativity | OPEN | 0.57× |
DC Universe Online has an estimated audience of 1,486,891 people in United States, concentrated in California and Texas.
32.7% of DC Universe Online fans are female, 67.3% are male, with an average age of 32.8 years.
DC Universe Online fans show strongest brand affinity for Michael Shannon (81.98×), Boyd Holbrook (40.45×), and Assassin's Creed (14.18×) over the country average.
DC Universe Online fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond DC Universe Online itself, the audience over-indexes on Boyd Holbrook (40.45×), Assassin's Creed (14.18×), Graphic novel (13.56×), and Guardians of the Galaxy (film) (11.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for DC Universe Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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