Awkwafina Audience in United States

Awkwafina logo

Awkwafina has an estimated audience of 2,643,558 people in United States. 54.7% are female, 45.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Product design, Maracaibo, Elsword, Home equity, Isometric exercise.

The average Awkwafina fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Maracaibo, Elsword, with strongest over-indexing on Product design (3.81× the country average). Demographically, the Awkwafina audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Awkwafina fans

Demographic split for Awkwafina audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.8
Estimated audience size2,643,558

Audience persona

The typical Awkwafina fan in United States is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Awkwafina in United States
RegionReachAffinity
California344,1331.18×
Texas255,3501.12×
Florida165,7140.93×
New York134,7450.91×
Illinois85,0860.97×
Pennsylvania80,7530.91×
Georgia78,9340.97×
Ohio77,1060.95×
North Carolina75,9800.96×
Washington71,0881.34×
Arizona68,9271.28×
Michigan68,1930.99×
Virginia62,6290.97×
New Jersey59,8640.89×
Indiana48,7741.01×
Tennessee48,2370.91×
Massachusetts46,7410.9×
Missouri46,6911.1×
Colorado45,6671.1×
Maryland42,7450.94×
Wisconsin39,4330.99×
Minnesota38,1151.01×
Oregon36,7621.21×
South Carolina35,3230.89×
Alabama35,0540.95×
Oklahoma33,4301.14×
Kentucky30,6130.92×
Utah29,4851.25×
Nevada28,8881.13×
Louisiana28,2230.83×
Connecticut23,3820.88×
Kansas21,9531.05×
Arkansas20,9040.96×
Iowa20,3730.94×
Mississippi16,7020.77×
Idaho16,1801.22×
Hawaii16,1281.42×
New Mexico15,1021.14×
Nebraska12,6610.96×
New Hampshire9,9300.95×
West Virginia9,5980.78×
Maine8,4560.89×
Montana7,8791.07×
Alaska7,6861.36×
Rhode Island6,8550.81×
Delaware5,8190.8×
South Dakota5,5140.9×
Washington, District of Columbia5,1420.65×
North Dakota4,9870.92×
Vermont4,0780.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Awkwafina audience
BrandAffinityCategory
Product design3.81×Business & Career
Maracaibo21.58×Travel & Leisure
Elsword18.65×Games
Home equity2.23×Home & Garden
Isometric exercise9.65×Sports
Grinch4.35×Movies & TV
9NEWS (KUSA)5.07×Movies & TV
Vocal harmony4.59×Music & Radio
Goop5.3×Internet & Social Media
Google Photos2.07×Technology & Electronics
Janitor5.22×Home & Garden
Stamp collecting3.82×Home & Garden
Hebe5.03×Home & Garden
Historic site3.06×Arts & Culture
Iowa Lottery7.44×Games
Wok4.63×Food & Beverages
Home staging3.69×Home & Garden
UK garage3.75×Music & Radio
Bank account1.63×Business & Career
Governor of Michigan4.81×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Awkwafina audience
TraitClusterScore
ExtroversionTHRILL1.3
Risk AppetiteTHRILL1.26
LGBTQ+ IdentityOPEN1.25
TraditionCONSERVATISM1.17
Early Adopter MentalityPOWER1.15
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Awkwafina
CountryShare
United States42.2%
United Kingdom8.2%
Canada5.1%

See Awkwafina audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Awkwafina have in United States?

Awkwafina has an estimated audience of 2,643,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Awkwafina fans?

54.7% of Awkwafina fans are female, 45.3% are male, with an average age of 37.8 years.

Which brands do Awkwafina fans like most?

Awkwafina fans show strongest brand affinity for Product design (3.81×), Maracaibo (21.58×), and Elsword (18.65×) over the country average.

Where do Awkwafina fans live in United States?

Awkwafina fans in United States are most concentrated in California (reach 344,133), Texas (reach 255,350), and Florida (reach 165,714). These three regions account for the largest share of the active audience.

What other brands do Awkwafina fans also like?

Beyond Awkwafina itself, the audience over-indexes on Maracaibo (21.58×), Elsword (18.65×), Home equity (2.23×), and Isometric exercise (9.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Awkwafina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.