Rascasse Audience Intelligence

Awkwafina Audience in United States

A data profile of the people who buy, follow and care about Awkwafina in United States — modelled from more than twelve digital signal sources. Awkwafina has an estimated audience of 2,613,182 people in United States.

#676among Actor Actress or TV Star in United States#1896among Person in United States#1643in Movies & TV

The average Awkwafina fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ocean's Eleven, Ian McShane, Joey King, with strongest over-indexing on Ocean's Eleven (415.08× the country average).

Demographically, the Awkwafina audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Awkwafina fan in United States is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ocean's Eleven.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awkwafina profile in United States.

Audience size
2.6M
in United States
Gender
52.6%♀
47.4% male
Age
39.5
average years
Country rank
#11516
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awkwafina fans

52.6% are female, 47.4% are male, average age 39.5.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Awkwafina audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.5
Estimated audience size2,613,182
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Awkwafina audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Awkwafina audience comes from United States.

Worldwide audience distribution share by country for Awkwafina
CountryShare
United States40.4%
United Kingdom8.1%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awkwafina audience in United States is strongest.

Fig. 05

Top regions by affinity

Awkwafina fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.41×
02Alaska~8K1.36×
03Washington~70K1.28×
04Utah~30K1.24×
05Arizona~70K1.22×
06Idaho~20K1.22×
07Oregon~40K1.19×
08New Mexico~20K1.16×
09California~400K1.15×
10Oklahoma~40K1.13×
11Nevada~30K1.11×
12Wyoming~5K1.11×
13Montana~9K1.10×
14Texas~300K1.09×
15Colorado~50K1.07×
16Missouri~50K1.05×
17Kansas~20K1.04×
18Indiana~50K0.99×
19Nebraska~10K0.99×
20Minnesota~40K0.98×
21Arkansas~20K0.98×
22North Dakota~6K0.98×
23Michigan~70K0.97×
24Wisconsin~40K0.97×
25Maryland~50K0.96×
26South Dakota~6K0.96×
27Georgia~80K0.95×
28Virginia~60K0.95×
29New Hampshire~10K0.95×
30Ohio~80K0.94×
31Alabama~40K0.94×
32Kentucky~30K0.94×
33North Carolina~80K0.93×
34Iowa~20K0.93×
35Illinois~90K0.92×
36Tennessee~50K0.92×
37Florida~200K0.90×
38Maine~9K0.90×
39New York~100K0.89×
40Pennsylvania~80K0.89×
41Connecticut~20K0.89×
42Massachusetts~50K0.88×
43South Carolina~40K0.88×
44Delaware~7K0.88×
45New Jersey~60K0.87×
46Louisiana~30K0.86×
47Rhode Island~8K0.85×
48West Virginia~10K0.84×
49Mississippi~20K0.82×
50Washington, District of Columbia~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Awkwafina, United States
0.70×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awkwafina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awkwafina audience
#·InterestCategoryAffinity×
01Ocean's ElevenMovies & TV415.08×
02Ian McShaneMovies & TV58.16×
03The Book of EliMovies & TV50.97×
04The Last Ship (TV series)Movies & TV48.85×
05The Man from U.N.C.L.E.Movies & TV39.99×
06Catch Me If You CanMovies & TV36.00×
07JumanjiMovies & TV31.98×
08White House DownMovies & TV31.00×
09Joey KingMovies & TV29.15×
10The Wolf of Wall Street (2013 film)Movies & TV29.05×
11FAO SchwarzShopping28.45×
12Good Will HuntingMovies & TV24.31×
13Oblivion (2013 film)Movies & TV23.22×
14Reservoir DogsMovies & TV22.96×
15A Beautiful Mind (film)Movies & TV19.72×
16Remember the TitansMovies & TV14.93×
17La La Land (film)Movies & TV9.87×
18ZootopiaMovies & TV9.29×
19George ClooneyMovies & TV9.00×
20Kelly OsbourneMusic & Radio6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awkwafina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awkwafina audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
TraditionCONSERVATISM1.54×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awkwafina audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awkwafina have in United States?

Awkwafina has an estimated audience of 2,613,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Awkwafina fans?

52.6% of Awkwafina fans are female, 47.4% are male, with an average age of 39.5 years.

03

Which brands do Awkwafina fans like most?

Awkwafina fans show strongest brand affinity for Ocean's Eleven (415.08×), Ian McShane (58.16×), and Joey King (29.15×) over the country average.

04

Where do Awkwafina fans live in United States?

Awkwafina fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Awkwafina fans also like?

Beyond Awkwafina itself, the audience over-indexes on Ian McShane (58.16×), Joey King (29.15×), Jumanji (31.98×), and Catch Me If You Can (36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Awkwafina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Awkwafina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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