Central Intelligence Audience in United States

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Central Intelligence has an estimated audience of 633,629 people in United States. 43.0% are female, 57.0% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Urban horticulture, Étouffée, Elsword, Nationality, Nebraska Cornhuskers football.

The average Central Intelligence fan in United States is 40.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban horticulture, Étouffée, Elsword, with strongest over-indexing on Urban horticulture (54.7× the country average). Demographically, the Central Intelligence audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Central Intelligence fans

Demographic split for Central Intelligence audience in United States
MetricValue
Female43.0%
Male57.0%
Average age40.1
Estimated audience size633,629

Audience persona

The typical Central Intelligence fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Central Intelligence in United States
RegionReachAffinity
Texas63,8061.17×
California63,5770.91×
Florida41,5610.97×
New York29,4370.83×
Ohio20,8581.07×
Pennsylvania20,7510.97×
Illinois20,6500.98×
Georgia19,4451×
North Carolina18,8680.99×
Michigan18,0441.09×
Virginia14,4590.94×
Arizona13,9161.08×
Indiana13,8881.2×
Tennessee13,4641.06×
New Jersey13,3870.83×
Missouri12,0561.18×
Washington11,8470.93×
Massachusetts10,7950.86×
Maryland10,0940.93×
Colorado9,9971×
Wisconsin9,4620.99×
Alabama9,0261.02×
South Carolina8,9510.94×
Kentucky8,8651.12×
Oklahoma8,8111.25×
Minnesota8,3480.92×
Louisiana8,3291.02×
Utah7,2761.28×
Oregon6,8400.94×
Arkansas6,0681.16×
Nevada6,0000.98×
Connecticut5,9610.94×
Kansas5,8271.17×
Iowa5,6071.07×
Mississippi5,3111.02×
Idaho4,4381.4×
New Mexico3,6631.15×
West Virginia3,3331.13×
Nebraska3,3121.04×
Hawaii2,5560.94×
New Hampshire2,0980.84×
Maine1,8580.82×
Montana1,8231.04×
Delaware1,5480.89×
Rhode Island1,5060.75×
South Dakota1,3580.93×
North Dakota1,2830.99×
Alaska1,2820.95×
Washington, District of Columbia1,2220.64×
Wyoming9140.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central Intelligence audience
BrandAffinityCategory
Urban horticulture54.7×Home & Garden
Étouffée40.48×Food & Beverages
Elsword20×Games
Nationality2.45×Politics & Society
Nebraska Cornhuskers football4.13×Sports
Theocracy9.14×Music & Radio
Alaska1.63×Travel & Leisure
Dental hygienist6.35×Health
Mackenzie Foy6.54×Fashion & Accessoires
Litter box1.77×Pets & Animals
Home staging4.36×Home & Garden
Israel1.7×Travel & Leisure
Yoga Journal13.38×Sports
The Professor (Gilligan's Island)10.44×
Panama2.7×Travel & Leisure
Pillow1.54×Home & Garden
Google Photos1.6×Technology & Electronics
Justice1.72×Politics & Society
Li Ronghao49.43×Music & Radio
Noodle (Gorillaz)1.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central Intelligence audience
TraitClusterScore
PatriotismCONSERVATISM1.61
SpiritualityBALANCE1.49
ExtroversionTHRILL1.47
Convenience OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Central Intelligence
CountryShare
United States38.9%
Germany10.6%
United Kingdom10.4%

See Central Intelligence audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Central Intelligence have in United States?

Central Intelligence has an estimated audience of 633,629 people in United States, concentrated in Texas and California.

What is the gender split and age of Central Intelligence fans?

43.0% of Central Intelligence fans are female, 57.0% are male, with an average age of 40.1 years.

Which brands do Central Intelligence fans like most?

Central Intelligence fans show strongest brand affinity for Urban horticulture (54.7×), Étouffée (40.48×), and Elsword (20×) over the country average.

Where do Central Intelligence fans live in United States?

Central Intelligence fans in United States are most concentrated in Texas (reach 63,806), California (reach 63,577), and Florida (reach 41,561). These three regions account for the largest share of the active audience.

What other brands do Central Intelligence fans also like?

Beyond Central Intelligence itself, the audience over-indexes on Étouffée (40.48×), Elsword (20×), Nationality (2.45×), and Nebraska Cornhuskers football (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.