Rascasse Audience Intelligence

Central Intelligence Audience in United States

A data profile of the people who buy, follow and care about Central Intelligence in United States — modelled from more than twelve digital signal sources. Central Intelligence has an estimated audience of 652,213 people in United States.

#2663among Movie / TV Show / Series in United States#5822in Movies & TV

The average Central Intelligence fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kaley Cuoco, Woody Harrelson, Joey King, with strongest over-indexing on Kaley Cuoco (77.32× the country average).

Demographically, the Central Intelligence audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Central Intelligence fan in United States is more male, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Kaley Cuoco.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central Intelligence profile in United States.

Audience size
652K
in United States
Gender
43.0%♀
57.0% male
Age
40.1
average years
Country rank
#31214
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Central Intelligence viewers

43.0% are female, 57.0% are male, average age 40.1.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Central Intelligence audience in United States
MetricValue
Female43.0%
Male57.0%
Average age40.1
Estimated audience size652,213
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Central Intelligence audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4919%
50+25%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Central Intelligence audience comes from United States.

Worldwide audience distribution share by country for Central Intelligence
CountryShare
United States37.0%
Italy10.0%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central Intelligence audience in United States is strongest.

Fig. 05

Top regions by affinity

Central Intelligence fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K1.34×
02Utah~7K1.25×
03Oklahoma~8K1.21×
04West Virginia~3K1.18×
05Missouri~10K1.16×
06Arkansas~6K1.16×
07Indiana~10K1.14×
08Kansas~6K1.14×
09New Mexico~4K1.14×
10Kentucky~9K1.10×
11Iowa~6K1.09×
12Nebraska~3K1.09×
13Texas~60K1.08×
14North Dakota~1K1.07×
15Wyoming~1K1.07×
16Ohio~20K1.06×
17Michigan~20K1.06×
18Montana~2K1.06×
19Arizona~10K1.05×
20Mississippi~5K1.04×
21Tennessee~10K1.03×
22Wisconsin~10K1.01×
23Louisiana~8K1.01×
24South Dakota~1K1.01×
25Alaska~1K1.01×
26Alabama~9K1.00×
27Pennsylvania~20K0.97×
28Hawaii~3K0.97×
29Nevada~6K0.96×
30Delaware~2K0.96×
31North Carolina~20K0.95×
32Colorado~10K0.95×
33South Carolina~9K0.95×
34Georgia~20K0.94×
35Minnesota~9K0.94×
36Oregon~7K0.93×
37Connecticut~6K0.93×
38Florida~40K0.92×
39Illinois~20K0.92×
40Virginia~10K0.92×
41New Hampshire~2K0.91×
42Maine~2K0.91×
43Washington~10K0.90×
44Maryland~10K0.89×
45California~60K0.86×
46Massachusetts~10K0.85×
47Rhode Island~2K0.84×
48New Jersey~10K0.82×
49New York~30K0.79×
50Washington, District of Columbia~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Central Intelligence, United States
0.67×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central Intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central Intelligence audience
#·InterestCategoryAffinity×
01Kaley CuocoMovies & TV77.32×
02Woody HarrelsonMovies & TV68.74×
03Mystic PizzaFood & Beverages61.34×
04Joey KingMovies & TV58.38×
05Reservoir DogsMovies & TV54.36×
06JuJu Smith-SchusterSports29.34×
07FrankfurtTravel & Leisure20.06×
08Michael FassbenderMovies & TV20.00×
09Michael RookerMovies & TV19.28×
10Kate BosworthMovies & TV18.61×
11Mission: ImpossibleMovies & TV11.97×
12James FrancoMovies & TV11.54×
13Kat DenningsMovies & TV10.75×
14Brittany SnowMovies & TV9.22×
15Jason StathamMovies & TV8.95×
16Jennifer Love HewittMovies & TV8.81×
17Mark WahlbergMovies & TV7.93×
18Bank of AmericaBusiness & Career4.38×
19Wendy'sFood & Beverages3.07×
20Burger KingFood & Beverages2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central Intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central Intelligence audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.34×
PatriotismCONSERVATISM2.23×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central Intelligence audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.70×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Central Intelligence have in United States?

Central Intelligence has an estimated audience of 652,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Central Intelligence viewers?

43.0% of Central Intelligence fans are female, 57.0% are male, with an average age of 40.1 years.

03

Which brands do Central Intelligence fans like most?

Central Intelligence fans show strongest brand affinity for Kaley Cuoco (77.32×), Woody Harrelson (68.74×), and Joey King (58.38×) over the country average.

04

Where do Central Intelligence fans live in United States?

Central Intelligence fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Central Intelligence fans also like?

Beyond Central Intelligence itself, the audience over-indexes on Woody Harrelson (68.74×), Joey King (58.38×), Reservoir Dogs (54.36×), and Mystic Pizza (61.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Central Intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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