Rascasse Audience Intelligence

The Nice Guys Audience in United States

A data profile of the people who buy, follow and care about The Nice Guys in United States — modelled from more than twelve digital signal sources. The Nice Guys has an estimated audience of 1,481,392 people in United States.

#1209among Movie / TV Show / Series in United States#2982in Movies & TV

The average The Nice Guys fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kaley Cuoco, Joey King, Woody Harrelson, with strongest over-indexing on Kaley Cuoco (34.66× the country average).

Demographically, the The Nice Guys audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Nice Guys fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Kaley Cuoco.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nice Guys profile in United States.

Audience size
1.5M
in United States
Gender
29.6%♀
70.4% male
Age
43.3
average years
Country rank
#17938
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+142%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nice Guys viewers

29.6% are female, 70.4% are male, average age 43.3.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for The Nice Guys audience in United States
MetricValue
Female29.6%
Male70.4%
Average age43.3
Estimated audience size1,481,392
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the The Nice Guys audience in United States
Age bracketShare%
16-195%
20-2914%
30-3928%
40-4940%
50+13%
Fig. 04

Worldwide distribution

30.8%

of the worldwide The Nice Guys audience comes from United States.

Worldwide audience distribution share by country for The Nice Guys
CountryShare
United States30.8%
United Kingdom8.2%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nice Guys audience in United States is strongest.

Fig. 05

Top regions by affinity

The Nice Guys fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.36×
02Oregon~20K1.30×
03Montana~4K1.30×
04Idaho~7K1.26×
05Colorado~20K1.25×
06Washington~30K1.23×
07Vermont~2K1.17×
08Alaska~3K1.15×
09Massachusetts~30K1.12×
10Minnesota~20K1.11×
11California~100K1.09×
12Kansas~10K1.07×
13Maine~4K1.06×
14Wisconsin~20K1.05×
15Nebraska~6K1.05×
16Missouri~20K1.04×
17New Hampshire~5K1.04×
18North Dakota~2K1.04×
19Illinois~40K1.03×
20Arizona~20K1.03×
21Iowa~10K1.02×
22Oklahoma~10K1.01×
23Ohio~40K1.00×
24Rhode Island~4K1.00×
25Washington, District of Columbia~4K1.00×
26South Dakota~3K1.00×
27Connecticut~10K0.99×
28Virginia~30K0.98×
29Indiana~20K0.98×
30New Mexico~6K0.98×
31New York~60K0.97×
32Michigan~30K0.97×
33Pennsylvania~40K0.96×
34Texas~90K0.94×
35Kentucky~10K0.92×
36North Carolina~30K0.90×
37Tennessee~20K0.89×
38Arkansas~9K0.89×
39West Virginia~5K0.87×
40Nevada~10K0.86×
41New Jersey~30K0.85×
42Maryland~20K0.85×
43Hawaii~4K0.85×
44Georgia~30K0.84×
45South Carolina~10K0.82×
46Florida~60K0.81×
47Delaware~3K0.80×
48Louisiana~10K0.78×
49Alabama~10K0.76×
50Mississippi~7K0.71×
Fig. 06

Affinity by region

Affinity by region — The Nice Guys, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nice Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nice Guys audience
#·InterestCategoryAffinity×
01Joey KingMovies & TV40.07×
02Ray DonovanMovies & TV38.01×
03The EqualizerMovies & TV37.11×
04Kaley CuocoMovies & TV34.66×
05Woody HarrelsonMovies & TV31.80×
06Reservoir DogsMovies & TV30.11×
07Mary Elizabeth WinsteadMovies & TV20.00×
08Michael FassbenderMovies & TV20.00×
09End of WatchMovies & TV14.12×
10Anna FarisMovies & TV13.91×
11School of RockMovies & TV11.90×
12Milla JovovichMovies & TV10.80×
13Political satireLiterature9.56×
14Robert Downey jrMovies & TV9.05×
15Chris PrattMovies & TV7.91×
16Rotten TomatoesMovies & TV5.43×
17DC ComicsLiterature4.81×
18RadioTechnology & Electronics2.97×
19RedditInternet & Social Media2.26×
20SupermanMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nice Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nice Guys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.76×
SpiritualityBALANCE1.71×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nice Guys audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nice Guys have in United States?

The Nice Guys has an estimated audience of 1,481,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Nice Guys viewers?

29.6% of The Nice Guys fans are female, 70.4% are male, with an average age of 43.3 years.

03

Which brands do The Nice Guys fans like most?

The Nice Guys fans show strongest brand affinity for Kaley Cuoco (34.66×), Joey King (40.07×), and Woody Harrelson (31.8×) over the country average.

04

Where do The Nice Guys fans live in United States?

The Nice Guys fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Nice Guys fans also like?

Beyond The Nice Guys itself, the audience over-indexes on Joey King (40.07×), Woody Harrelson (31.8×), The Equalizer (37.11×), and Reservoir Dogs (30.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Nice Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nice Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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