The Nice Guys Audience in United States

The Nice Guys logo

The Nice Guys has an estimated audience of 1,169,036 people in United States. 29.6% are female, 70.4% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nancy Cartwright, Jeep Grand Cherokee (WJ), Nationality, Elsword.

The average The Nice Guys fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nancy Cartwright, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (6.18× the country average). Demographically, the The Nice Guys audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Nice Guys fans

Demographic split for The Nice Guys audience in United States
MetricValue
Female29.6%
Male70.4%
Average age43.3
Estimated audience size1,169,036

Audience persona

The typical The Nice Guys fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Nice Guys in United States
RegionReachAffinity
California147,1271.14×
Texas96,6370.96×
Florida68,0460.86×
New York67,7141.04×
Illinois43,1501.11×
Pennsylvania39,9131.01×
Ohio36,6451.02×
North Carolina32,5920.93×
Georgia31,5870.88×
Michigan31,1101.02×
Washington30,7661.31×
Virginia29,0841.02×
Massachusetts26,3871.15×
New Jersey26,1750.88×
Arizona24,8341.04×
Colorado22,9911.25×
Indiana21,5931.01×
Tennessee21,0760.9×
Missouri20,3291.08×
Minnesota19,7481.18×
Wisconsin18,9721.08×
Oregon17,8581.33×
Maryland17,0250.85×
South Carolina14,9050.85×
Utah14,2181.36×
Kentucky13,5440.92×
Oklahoma13,1561.01×
Louisiana11,8360.79×
Alabama11,8130.72×
Connecticut11,6300.99×
Kansas10,1011.1×
Iowa9,8851.03×
Nevada9,6880.86×
Arkansas8,4580.88×
Idaho6,7661.15×
Mississippi6,2410.65×
Nebraska6,0521.03×
New Mexico5,5490.95×
New Hampshire4,7741.04×
Maine4,5731.09×
West Virginia4,4240.81×
Montana4,1231.27×
Hawaii3,9600.79×
Rhode Island3,6840.99×
Washington, District of Columbia3,6181.03×
South Dakota2,5200.93×
Alaska2,4620.98×
Delaware2,3930.74×
Vermont2,3651.15×
North Dakota2,1990.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nice Guys audience
BrandAffinityCategory
Israel6.18×Travel & Leisure
Nancy Cartwright22.14×Movies & TV
Jeep Grand Cherokee (WJ)11.05×Cars & Mobility
Nationality3.32×Politics & Society
Elsword20×Games
Huddle (software)12.82×Technology & Electronics
Home construction1.67×Home & Garden
Neiva, Huila14.15×Travel & Leisure
Home staging4.84×Home & Garden
Alaska1.51×Travel & Leisure
Google Photos2.08×Technology & Electronics
Étouffée19.48×Food & Beverages
Monogram2.94×Home & Garden
Wikia2.56×Internet & Social Media
Kansas1.86×Travel & Leisure
Lebanon County, Pennsylvania15.44×Travel & Leisure
Hocus Pocus3.19×Movies & TV
Hog Hunting2.23×Sports
Winemaking2.87×Food & Beverages
Grammarly2.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nice Guys audience
TraitClusterScore
PatriotismCONSERVATISM3.55
TraditionCONSERVATISM1.68
IndividualismJOY1.51
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.32
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for The Nice Guys
CountryShare
United States28.3%
Germany7.3%
United Kingdom6.6%

See The Nice Guys audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Nice Guys have in United States?

The Nice Guys has an estimated audience of 1,169,036 people in United States, concentrated in California and Texas.

What is the gender split and age of The Nice Guys fans?

29.6% of The Nice Guys fans are female, 70.4% are male, with an average age of 43.3 years.

Which brands do The Nice Guys fans like most?

The Nice Guys fans show strongest brand affinity for Israel (6.18×), Nancy Cartwright (22.14×), and Jeep Grand Cherokee (WJ) (11.05×) over the country average.

Where do The Nice Guys fans live in United States?

The Nice Guys fans in United States are most concentrated in California (reach 147,127), Texas (reach 96,637), and Florida (reach 68,046). These three regions account for the largest share of the active audience.

What other brands do The Nice Guys fans also like?

Beyond The Nice Guys itself, the audience over-indexes on Nancy Cartwright (22.14×), Jeep Grand Cherokee (WJ) (11.05×), Nationality (3.32×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nice Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.