Rascasse Audience Intelligence

The Nice Guys Audience in Germany

A data profile of the people who buy, follow and care about The Nice Guys in Germany — modelled from more than twelve digital signal sources. The Nice Guys has an estimated audience of 381,781 people in Germany.

#836among Movie / TV Show / Series in Germany#2383in Movies & TV

The average The Nice Guys fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Guy Ritchie, Dave Franco, Midnight in Paris, with strongest over-indexing on Guy Ritchie (897.49× the country average).

Demographically, the The Nice Guys audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Nice Guys fan in Germany is more male, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Guy Ritchie.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nice Guys profile in Germany.

Audience size
382K
in Germany
Gender
36.4%♀
63.6% male
Age
45.4
average years
Country rank
#14552
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+127%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nice Guys viewers

36.4% are female, 63.6% are male, average age 45.4.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for The Nice Guys audience in Germany
MetricValue
Female36.4%
Male63.6%
Average age45.4
Estimated audience size381,781
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the The Nice Guys audience in Germany
Age bracketShare%
16-193%
20-2910%
30-3926%
40-4942%
50+19%
Fig. 04

Worldwide distribution

7.9%

of the worldwide The Nice Guys audience comes from Germany.

Worldwide audience distribution share by country for The Nice Guys
CountryShare
United States30.8%
United Kingdom8.2%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nice Guys audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Nice Guys fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.18×
02Hessen~20K1.08×
03Bremen~3K1.05×
04Bayern~50K1.03×
05Hamburg~7K1.02×
06Nordrhein-Westfalen~70K1.01×
07Schleswig-Holstein~10K1.00×
08Niedersachsen~30K0.99×
09Thüringen~8K0.99×
10Rheinland-Pfalz~10K0.98×
11Sachsen~10K0.97×
12Brandenburg~9K0.97×
13Sachsen-Anhalt~8K0.97×
14Baden-Württemberg~40K0.96×
15Saarland~3K0.93×
16Mecklenburg-Vorpommern~5K0.91×
Fig. 06

Affinity by region

Affinity by region — The Nice Guys, Germany
0.91×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nice Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nice Guys audience
#·InterestCategoryAffinity×
01Guy RitchieMovies & TV897.49×
02Dave FrancoMovies & TV170.89×
03Scott Pilgrim vs. the WorldMovies & TV159.91×
04Midnight in ParisMovies & TV95.81×
05HomecomingKids & Family70.74×
06The Man in the High Castle (TV series)Movies & TV55.26×
07ColetteLiterature50.65×
08Rizzoli & IslesMovies & TV38.35×
09Man of Steel (film)Movies & TV38.09×
10Cast AwayMovies & TV27.12×
11SmallvilleMovies & TV20.00×
12Scandal (TV series)Movies & TV20.00×
13The MentalistMovies & TV19.42×
14Good Will HuntingMovies & TV18.77×
15Pedro PascalMovies & TV18.55×
16One Tree Hill (TV series)Movies & TV18.38×
17Gal GadotFashion & Accessoires13.17×
18SnocksFashion & Accessoires12.27×
19High-intensity interval trainingSports8.86×
20BeetlejuiceMovies & TV7.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nice Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nice Guys audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.59×
TraditionCONSERVATISM1.59×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nice Guys audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
MindfulnessBALANCE0.73×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nice Guys have in Germany?

The Nice Guys has an estimated audience of 381,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Nice Guys viewers?

36.4% of The Nice Guys fans are female, 63.6% are male, with an average age of 45.4 years.

03

Which brands do The Nice Guys fans like most?

The Nice Guys fans show strongest brand affinity for Guy Ritchie (897.49×), Dave Franco (170.89×), and Midnight in Paris (95.81×) over the country average.

04

Where do The Nice Guys fans live in Germany?

The Nice Guys fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Nice Guys fans also like?

Beyond The Nice Guys itself, the audience over-indexes on Dave Franco (170.89×), Midnight in Paris (95.81×), Scott Pilgrim vs. the World (159.91×), and The Man in the High Castle (TV series) (55.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Nice Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Nice Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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