The Nice Guys Audience in Germany
The Nice Guys has an estimated audience of 301,364 people in Germany. 36.4% are female, 63.6% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Zagreb, Personalised Gifts, Warren Haynes, Progressive rock.
The average The Nice Guys fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Zagreb, Personalised Gifts, with strongest over-indexing on Moroccan riad (19.9× the country average). Demographically, the The Nice Guys audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Nice Guys fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 45.4 |
| Estimated audience size | 301,364 |
Audience persona
The typical The Nice Guys fan in Germany is more male, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,423 | 1.04× |
| Bayern | 50,495 | 1.04× |
| Baden-Württemberg | 40,363 | 0.98× |
| Niedersachsen | 29,385 | 1× |
| Hessen | 25,055 | 1.09× |
| Berlin | 15,715 | 1.17× |
| Rheinland-Pfalz | 14,844 | 0.98× |
| Sachsen | 14,258 | 0.96× |
| Schleswig-Holstein | 10,843 | 1× |
| Brandenburg | 8,836 | 0.95× |
| Sachsen-Anhalt | 7,623 | 0.98× |
| Thüringen | 7,297 | 0.95× |
| Hamburg | 6,797 | 1× |
| Mecklenburg-Vorpommern | 5,130 | 0.89× |
| Saarland | 3,287 | 0.89× |
| Bremen | 2,778 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 19.9× | Politics & Society |
| Zagreb | 9.02× | Travel & Leisure |
| Personalised Gifts | 4.02× | Home & Garden |
| Warren Haynes | 23.79× | Music & Radio |
| Progressive rock | 2.07× | Music & Radio |
| La rosa de Guadalupe | 20× | Movies & TV |
| Škoda Kodiaq | 2.36× | Cars & Mobility |
| Kocaeli University | 52.67× | Business & Career |
| Lika | 20× | Travel & Leisure |
| Jorge Salinas | 38.2× | Movies & TV |
| Figure painting (hobby) | 3.39× | Arts & Culture |
| Hog Hunting | 3.87× | Sports |
| Natural rubber | 1.73× | Cars & Mobility |
| Rai Gulp | 20× | Kids & Family |
| Hongik University | 7.17× | Business & Career |
| Ketchum, Idaho | 20.13× | Travel & Leisure |
| Hà Tĩnh | 8.38× | Travel & Leisure |
| Gunzenhausen | 6.25× | Travel & Leisure |
| Hobbs | 9.22× | Shopping |
| Chromebook | 3.77× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Germany | 7.3% |
| United Kingdom | 6.6% |
See The Nice Guys audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does The Nice Guys have in Germany?
The Nice Guys has an estimated audience of 301,364 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Nice Guys fans?
36.4% of The Nice Guys fans are female, 63.6% are male, with an average age of 45.4 years.
Which brands do The Nice Guys fans like most?
The Nice Guys fans show strongest brand affinity for Moroccan riad (19.9×), Zagreb (9.02×), and Personalised Gifts (4.02×) over the country average.
Where do The Nice Guys fans live in Germany?
The Nice Guys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,423), Bayern (reach 50,495), and Baden-Württemberg (reach 40,363). These three regions account for the largest share of the active audience.
What other brands do The Nice Guys fans also like?
Beyond The Nice Guys itself, the audience over-indexes on Zagreb (9.02×), Personalised Gifts (4.02×), Warren Haynes (23.79×), and Progressive rock (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Nice Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.